Buy the hoarding on the road families already take to reach you.

1. Site shortlist drawn from your own patient addresses

   The localities and pin codes in last year's OPD register, read against the roads that feed them, so the list starts from where patients already come from rather than from the media owner's deck.

   Result: Every site on the list sits on a road your patients use.

2. Wayfinding checked from the junction to the ward block

   What a driver sees at the turning, at the gate and inside the campus, including whether the casualty entrance is named and whether the boards are lit after dark.

   Result: A family arriving at night finds the right entrance without a phone call.

3. Panel artwork for one department, read at speed

   A single department, type sized for a moving car, and the response line set inside the safe area so the frame does not swallow it.

   Result: A driver takes away one thing, and it is legible.

4. Claim wording cleared inside the hospital first

   Anything the panel says about a doctor, a procedure or a result goes past your medical director and your own adviser, because flex on a structure cannot be edited for the rest of the cycle.

   Result: Nothing stays on the road that a doctor has to defend.

5. An appointment line you will still answer in month three

   One number printed on the boards and nowhere else, ringing the appointment desk rather than casualty, and staffed for the whole display period instead of the first fortnight.

   Result: Calls from the boards are counted and the emergency line stays clear.

6. Dated photographs at mounting and mid-cycle

   Pictures taken standing where a driver sits, once when the panel goes up and again during the cycle, including after dark for an illuminated site.

   Result: You hear about a torn or unlit panel while there is still time to fix it.

7. Catchment reading in the monthly report

   Calls to the printed line, and registrations from the pin codes those sites sit in, compared with the weeks before the cycle and against the baseline taken at the start.

   Result: You get a direction on the spend, and we say where it is only a direction.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.