Put the camp date on air, and answer the calls it makes.

1. Flight built backwards from the date

   Spots run in the days before the camp or the opening, with the last one on that morning rather than the week after.

   Result: The spend sits in the days a family can still act on it.

2. Station, language and band for your catchment

   Which station the households around the branch listen to, in which language, and in which band, agreed before a package is quoted.

   Result: You buy listeners who live close enough to reach you.

3. Script written for a driver

   Thirty seconds that names the hospital, the department and the date, with the camp number read twice and slowly at the end.

   Result: Someone at a signal can still dial it that evening.

4. Claim check before recording

   Every line about a doctor, a procedure or a result is read against what your medical director and your own adviser will clear.

   Result: Nothing airs that your registration body would take up with you.

5. A camp number staffed through the flight

   One number used on air and nowhere else, ringing a desk that knows what the spot said, kept apart from the ambulance and casualty lines.

   Result: Radio can be counted, and the emergency line stays free.

6. Search cover on your own name

   Search ads on the hospital name and the department through the flight weeks, because a listener looks you up two days later.

   Result: The enquiry your spot created arrives at your number.

7. Transmission log read against the booking

   The station's proof of broadcast checked spot by spot against the band you paid for, and any shortfall raised while the flight is still running.

   Result: You pay for spots that aired where they were meant to.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.