Book the edition your patients actually live in, and print the camp date in it.

1. Edition, language and date plan

   Which editions your patients come in from, in Kannada or in English, and the mornings an insertion has to land for a camp, a new machine or an opening.

   Result: Space is bought where your patients live, not where the title is famous.

2. Camp number and registration page

   A phone number and a short web address used in that advertisement and nowhere else, reaching the camp desk instead of the main board.

   Result: Every call the paper produced is counted at one desk.

3. Artwork your medical director signs

   Copy read line by line against what your doctors' council permits, then set to the column width, colour profile and file format the publication accepts.

   Result: Nothing prints that a registration is at risk over.

4. Release schedule worked backwards

   Each insertion's material cut-off fixed from the morning it has to appear, so a camp is never advertised the day after it ran.

   Result: The advertisement appears on the morning it was meant for.

5. Source question at the registration counter

   One written field at the counter, recorded against the department, so a walk-in who mentions the paper is not lost in the morning rush.

   Result: Walk-ins from the camp sit in the same report as the calls.

6. Printed page check and monthly reporting

   A copy of the page as it ran, matched against what was booked, then registrations, calls and admissions by department set against the baseline recorded before the work started.

   Result: You know which insertion filled the camp and which filled nothing.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.