Hospitals · Digital marketing
Put search, Maps, WhatsApp and ads to work for the departments that need them.
Digital marketing for a hospital is search visibility, the Google Business Profile, WhatsApp for reports and appointments, and paid campaigns for specific departments. It should work as one system rather than separate efforts. GullySales runs all of it and reports which channel brought which admission.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
For hospitals
Where it usually goes wrong, and what we would do.
“Each department needs a different channel mix”
Emergency care depends on the Maps listing, IVF depends on content and reviews, and a new wing depends on search ads at first.
“WhatsApp is now part of clinical communication”
Appointment reminders and report delivery on WhatsApp reduce no-shows and free the front desk from repeat calls.
“One dashboard, not five logins”
The administrator sees enquiries from search, Maps, ads and referrals in one place instead of checking each platform separately.
What we do
What we deliver for hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A channel mix set per department
A different plan for each department, Maps for emergency care, content and reviews for IVF, search ads for a new wing.
Result: Each department gets the channel that actually reaches its patients.
WhatsApp for reports and appointments
A working setup for sending reports and appointment reminders on WhatsApp, reducing repeat calls to the front desk.
Result: Fewer calls tie up the desk asking about something already sent.
One enquiry dashboard
Enquiries from search, Maps, ads and referrals brought into one place instead of five separate logins.
Result: The administrator sees the full picture without checking each platform.
A monthly channel and admission report
A report showing which channel brought which admission, reviewed against the departments running active campaigns.
Result: Spend and effort can shift towards what is actually bringing admissions.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these hospitals.
- Multi-speciality hospitals
- Single-speciality hospitals, maternity, orthopaedic or eye
- Nursing homes
- Day-care surgery centres
- Corporate hospital chains with several branches
- Diagnostic-centre-led hospitals
- Hospitals attached to medical colleges
- Government-empanelled private hospitals
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for hospitals
- 1
Assess
We look at your referral sources, your reply time on calls and WhatsApp, your department pages, and where last month's admissions actually came from.
- 2
Fix the response
A call centre routine with a named owner for the night line, WhatsApp for reports and appointments, and a record of every call by department.
- 3
Build the department pages
A page per speciality, with the doctor's name, qualification and the procedures patients search for, not a single combined services list.
- 4
Bring enquiries in
Local search, the Google Business Profile, a referral programme for GPs and labs, and health camps for the departments with spare capacity.
- 5
Track and retain
TPA turnaround tracking, discharge follow-up calls, and a review ask timed to a good outcome, on WhatsApp because that is where families already are.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Where should a hospital start?
How is this different from an ad agency?
How soon would we see more admissions?
Do we need to advertise?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for hospitals
Everything else we would do for you.
- Account based marketing for hospitals
- Advertising for hospitals
- Apartment advertising for hospitals
- Branding and identity for hospitals
- Buyer journey mapping for hospitals
- Buyer personas for hospitals
- Cinema advertising for hospitals
- Content marketing for hospitals
- Direct mail for hospitals
- Event marketing for hospitals
- Lead generation for hospitals
- Marketing strategy for hospitals
- Newspaper advertising for hospitals
- Outdoor advertising for hospitals
- Public relations for hospitals
- Radio advertising for hospitals
- Sales coaching for hospitals
- Sales enablement for hospitals
- Sales management for hospitals
- Sales metrics for hospitals
- Sales process for hospitals
- Sales strategy for hospitals
- Sales training for hospitals
- SEO for hospitals
- Social media management for hospitals
- Video marketing for hospitals
- Website development for hospitals
Or start from the overview: sales and marketing for hospitals.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.