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Bars, pubs and microbreweries · CRM

Keep bookers, regulars and event guests in one record the team can use.

A CRM for a bar, pub or microbrewery records who booked, for what occasion and how they heard of you, and what they were told. GullySales sets up a record that fits a busy floor, ties it to WhatsApp, and holds only the contacts who agreed to hear from you.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A venue manager and musician reviewing a running order beside stage equipment

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for bars, pubs and microbreweries

Sales and marketing for bars, pubs and microbreweries, the overview.

Last updated 22 Oct 2026.

For bars, pubs and microbreweries

Where it usually goes wrong, and what we would do.

  • “Phones hold the bookings”

    Reservations scattered across the manager's chat list vanish with a change of staff. A shared record keeps the history with the venue, not the person.

  • “An occasion is worth remembering”

    A birthday booked last year is a reason to write this year. Without a note of the date, the opportunity passes.

  • “Consent decides who may be messaged”

    A guest who gave a number for a table did not necessarily agree to promotions. Record the permission when you take the number.

  • “The corporate booker is a different guest”

    An office manager who books the same pub for team evenings every quarter wants an invoice, a fixed table and a person to ask for. Filing that booker beside a walk-in birthday group hides the account that returns on a schedule.

What we do

What we deliver for bars, pubs and microbreweries.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Booking record

    Name, number, date, group size, occasion, area, deposit status and notes in one row.

    Result: The host knows each booking at a glance.

  2. Occasion and date fields

    Birthdays, farewells and anniversaries recorded with the month, if the guest agrees.

    Result: Reminders go to those who said yes.

  3. Consent column

    A clear yes or no for event messages for each contact.

    Result: Only agreed contacts are messaged.

  4. Group organiser list

    Coordinators and hosts who book repeatedly, with their usual group and preferences.

    Result: Repeat organisers are looked after first.

  5. Event guest list

    People who signed up for an event night, linked to the event.

    Result: You can invite them to the next one.

  6. Corporate and group account sheet

    One row for each company, college alumni group or friends' circle that books repeatedly, with the organiser's name, the usual group size, the preferred night and the billing contact.

    Result: Repeat organisers are called before a date fills.

  7. Feedback and complaint log

    A line for each complaint or compliment taken at the table or on a review site, with the date, the shift and what was done.

    Result: A problem raised once is not raised again.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these bars, pubs and microbreweries.

  • Microbreweries and brewpubs with their own brewing floor
  • Sports bars with screens for cricket and football
  • Rooftop lounges and terrace bars
  • Gastropubs where food carries the evening
  • Live music venues and open-mic pubs
  • Hotel bars and restaurants with a licensed bar
  • Standalone neighbourhood pubs
  • Club and lounge venues for private parties

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need software for this?
A shared sheet with fixed columns works for a single venue. Move to a CRM tool when several people edit at once or you need reminders. We help you compare options against your needs.
Can the record include a guest's drinking habits?
Leave drink preferences and consumption out of the record. Keep to seating, food, occasion and contact details. Anything related to alcohol invites compliance questions that differ by state.
How long should we keep guest details?
Keep them only while they serve a purpose you told the guest about, and remove them on request. Data rules are developing, so check the position with your own adviser.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for bars, pubs and microbreweries

Everything else we would do for you.

Closest to this: leads and follow-up

Also for bars, pubs and microbreweries

Or start from the overview: sales and marketing for bars, pubs and microbreweries.

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