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Bars, pubs and microbreweries · WhatsApp marketing

Take table bookings in the app where the group is already planning.

WhatsApp marketing for a bar, pub or microbrewery means a business account that takes booking requests and announces events to guests who agreed to hear from you. GullySales sets up the profile, the saved replies and the consent list, and keeps drinks and offers out of every message.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A venue manager and musician reviewing a running order beside stage equipment

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 22 Oct 2026.

For bars, pubs and microbreweries

Where it usually goes wrong, and what we would do.

  • “Groups plan inside a chat”

    The organiser pastes your number into the group and asks if anyone objects. A business profile with hours, location and a menu link makes that paste look professional.

  • “Broadcasts need agreement”

    A message about an event night, sent to someone who never agreed, is reported as spam. Ask at booking and offer a simple way to stop.

  • “Event messages should carry no drink content”

    Rules on alcohol advertising differ by state. Announce the band, the match and the kitchen, with the booking link, and nothing about drinks or prices.

  • “Cancellations and no-shows need a rule”

    A table held for ten and a group that never arrives costs a Friday night. A confirmation message that states the hold time and asks for a reply the day before gives the host a reason to release the table.

What we do

What we deliver for bars, pubs and microbreweries.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Business account profile

    Name, address, hours, description and website filled in, with the booking form linked.

    Result: A group sees a real venue.

  2. Saved replies

    Ready answers for availability, seating, food, entry policy and cancellations.

    Result: The host answers in a few taps.

  3. Event broadcast list

    A list of guests who agreed to hear about events, grouped by interest such as music or match nights.

    Result: Announcements reach those who want them.

  4. Booking confirmation message

    A message with date, time, group size, hold period and the entrance.

    Result: The booker has everything in one place.

  5. Opt-out routine

    A line in each broadcast and a process for removing a number at once.

    Result: Guests can stop messages without friction.

  6. Reply for a late or changed booking

    A saved message for the group that is running late or has grown, stating how long the table is held and who to message at the door.

    Result: The host handles a change without a call from the floor.

  7. Match-night and music-night announcements

    Templates for the band, the screening or the quiz night that give the date, entry rule and booking link and leave out drinks, brands and prices.

    Result: Event notes stay within the venue's own rules.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these bars, pubs and microbreweries.

  • Microbreweries and brewpubs with their own brewing floor
  • Sports bars with screens for cricket and football
  • Rooftop lounges and terrace bars
  • Gastropubs where food carries the evening
  • Live music venues and open-mic pubs
  • Hotel bars and restaurants with a licensed bar
  • Standalone neighbourhood pubs
  • Club and lounge venues for private parties

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we add regulars to a group?
Only if each person asks to join or agrees when invited. Adding people without asking shares their numbers with strangers. A broadcast list lets you announce events without exposing anyone, and a guest can leave it with one word.
What should an event message say?
The date, time, what is happening, the entry rule and the booking link. Leave out drinks, brands and prices. Keep it short, and send it once, since repeats irritate guests.
Do we need the business app?
It gives you a profile, saved replies and a catalogue for the menu. Check the platform's current rules on broadcast limits and permitted messages before you send.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.