Restaurants · Apartment advertising
Win the order that skips the app, from the towers inside your delivery radius.
Apartment advertising puts a restaurant inside the buildings it already delivers to: a lift panel, the gate notice board, a tasting stall on Sunday evening, a stall on the society's own festival day. GullySales gets each association's approval in writing and puts a direct ordering number on the artwork.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What apartment advertising means
Apartment advertising is media and activity inside residential communities: the notice board, the lift panel, a Sunday stall. GullySales gets the association's written permission first, because anything put up without it comes down.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For restaurants
Where it usually goes wrong, and what we would do.
“The lift ride is four floors long”
One dish, one number, one price for two. A full menu on a lift panel is read by nobody, because the person in front of it is going down for milk.
“The commission is the reason to be there”
An order placed on the number in the lift is an order nobody took a cut of. That is the case for this medium, and it holds only while somebody picks up the phone at half past eight.
“The association's own event is the prize”
Ganesha Chaturthi, Deepavali and the society day come with food for two hundred people ordered by one secretary. A weekend stall is how you meet that person.
“A tasting beats a poster”
A table with the biryani you want to be known for gets you flat numbers and people who asked to hear from you. A printed menu slipped under a door gets you nothing.
What we do
What we deliver for restaurants.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Society list by delivery time, not distance
The towers your rider reaches while the food is still hot, which on a weekday evening is a shorter list than the map suggests.
Result: You advertise where the food arrives in good condition.
Written permission with the licence attached
Each association agreeing the panel, the board and the stall date, with the FSSAI licence sent along with the request, since a society allowing food asks to see it.
Result: The date is confirmed before anything is cooked or printed.
Panel artwork with one dish and one number
The dish you want the orders for, the price for two, the delivery time and a WhatsApp line that reaches the counter directly.
Result: A resident can order without opening an app.
A Sunday evening tasting stall
The hours families are down at the play area, a tasting of one or two dishes, and a printed set menu for birthdays and house parties.
Result: You leave with numbers and party enquiries.
A direct line and a code at the counter
The number used in these buildings alone, and a code the billing screen records, so the tower is written against every order.
Result: You can see what a building is worth in a month.
Reporting by building
Orders, their value and party bookings by tower, next to dated photographs of each panel, against the baseline recorded before the campaign.
Result: The towers that order get the next round of panels.
How the result is measured
- Communities covered
- Permissions in writing
- Enquiries quoting the community code
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it is bought, and approved
A restaurant should have its licence copy, a stall plan that avoids open flame and a clear view of the society's festival calendar.
- Committee and a separate yes for food
- The committee approves the panel; a food stall or tasting often needs its own approval. Ask for both in one letter, so the stall does not depend on a verbal nod.
- Licence copy attached to the request
- Many societies ask for your FSSAI licence before a food stall. Check its validity and attach a copy to the request, along with the stall layout.
- Gas, flame and waste at the stall
- Ask whether open flame, gas cylinders and cooking are barred in the clubhouse or car park. Plan a tasting that needs only reheating or cold items, and say who clears the waste.
- The society's festival calendar
- Ask the committee for the dates of its own events and whether outside food stalls are allowed at them. Book those before the panel artwork goes to print.
- The building asked at the counter
- Tell the counter staff to ask for the building name when the direct number rings, and note it against the order, so the buildings that order directly are visible.
Who it is for
This is written for these restaurants.
- Family restaurants and multi-cuisine dining
- South Indian vegetarian restaurants and darshinis
- Biryani, kebab and non-vegetarian specialists
- Regional cuisine restaurants
- Casual dining and bar restaurants
- Quick service restaurants and food courts
- Cloud kitchens and delivery-only brands
- Office canteens and food service operators
- Multi-outlet restaurant groups
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the apartment advertising work runs
- 1
Draw the ring
We agree how far a resident will realistically come to you. For a salon that is two or three societies. For a diagnostic centre it is the whole main road.
- 2
Shortlist and verify the societies
Which are self-managed and which are under a facility company, who the gatekeeper is, what categories they allow, and what they charge on their own account.
- 3
Get permission and quote properly
Permission letters are collected first. Only then do you see a rate, and it includes the society fee rather than surprising you with it later.
- 4
Print, install and audit
Artwork goes to each format's exact size, installation is scheduled with the facility manager, and every lobby is photographed with a date.
- 5
Run the activity
The clubhouse weekend is booked inside the display month, when your name is already on the wall of the lift they came down in.
- 6
Read it society by society
Calls and walk-ins are counted per code and the list is cut. Two societies usually carry a campaign and four carry nothing.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is the direct number worth the trouble?
Can we run a food stall inside a society?
How do we know the panels did anything?
What if the association asks for a share of the stall sales?
Should the panel mention the delivery apps?
Should we leave Swiggy and Zomato?
Are paid food blogger visits worth it?
How much does it cost?
How long is the contract?
How soon will we see results?
From the blog
Further reading for restaurants.
6 min read · 19 Mar 2026How to plan a hyperlocal advertising campaignDraw the catchment from your own bills first. Then buy only the media that stops at the same boundary, and measure it with a number nobody else uses.
6 min read · 21 Sept 2026Radio advertising vs social media advertising: where should your money go?Radio reaches a driver who cannot click. Social reaches a thumb that can. One buys a name people remember, the other buys the enquiry itself.
7 min read · 21 Sept 2026Local audience targeting strategyThree different people are local to you: the one who lives near you, the one who works near you, and the one searching near you. The settings that reach each are different.
More for restaurants
Everything else we would do for you.
Closest to this: paid and media
Also for restaurants
Or start from the overview: sales and marketing for restaurants.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.