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GullySales

Industrial automation companies · Content marketing

Write the application note an engineer reads before ringing.

Content marketing for an integrator is publishing what a plant engineer reads while deciding: application notes, migration guides and the payback sums. GullySales writes them from your engineers' own jobs and puts them where the search lands.

A newsstand under a striped awning: three tiers of folded publications racked spine on, one title on the top tier turned to face the street, and a crate of rolled copies at the foot of the stand

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the free audit onward, choosing topics that match real search demand rather than guesses.

For industrial automation companies

Where it usually goes wrong, and what we would do.

  • The payback calculation decides the project

    A plant head approves on months to payback, so the arithmetic belongs on the page, not saved for the meeting.

  • An application note is your engineer's leave-behind

    The same document answers a search, a first meeting and the purchase department's questions.

  • Obsolescence is the question of the decade

    Plants running controllers that are out of support need a plain guide to migration risk and the shutdown plan.

What we do

What we deliver for industrial automation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An application note per line you automate

    The problem, the system, the commissioning plan and the measured outcome, written in engineering terms and cleared of customer names.

    Result: One document answers search, meeting and purchase.

  2. A payback worksheet a plant head can use

    The downtime, manpower, scrap and energy figures set out so a plant head can put his own numbers into them.

    Result: The capex argument is made before the meeting.

  3. A migration guide for each obsolete family

    What breaks, which spares still exist, how a cut-over is phased and how long the line is actually down.

    Result: Maintenance heads start the conversation with you.

  4. A checklist of what a proposal should contain

    Documentation, factory and site acceptance testing, spares, training and support, so purchase can see what a cheaper quote leaves out.

    Result: Your price is defended inside the plant.

  5. Writing drawn from your engineers' jobs

    A rolling list of recent projects, with a twenty minute call each to turn one into a written note.

    Result: Publishing does not depend on engineers writing.

  6. A quarterly plan with owners and dates

    Topics fixed three months ahead against the plant year, with who is interviewed, who drafts and who approves.

    Result: Something goes out even in a commissioning quarter.

How the result is measured

  • Pages published
  • Organic traffic
  • Enquiries from content pages

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these industrial automation companies.

  • PLC, SCADA and HMI system integrators
  • Control panel and MCC panel builders
  • Robotics and pick-and-place integrators
  • Special purpose machine builders
  • Process automation and DCS integrators
  • Industrial IoT, MES and energy monitoring providers
  • Authorised channel partners and distributors of automation brands
  • Drive, motion control and servo specialists
  • Retrofit and migration specialists for old control systems

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for industrial automation companies

  1. 1

    Assess

    We look at where your orders came from in the last two years, how many live quotes are waiting in purchase, and how your website and proposals describe the work.

  2. 2

    Pick the accounts

    A named list of plants by industry and region where your past applications fit, with the engineer, plant head and purchase contact for each.

  3. 3

    Build the proof

    Application pages and anonymised case notes for each kind of line you have automated, with before and after in plain engineering terms.

  4. 4

    Bring enquiries in

    Search for problem-led queries, LinkedIn outreach to plant engineers, OEM distributor referrals and trade show follow-up handled as one pipeline.

  5. 5

    Close and keep

    A quote follow-up schedule through technical and commercial rounds, and an AMC and upgrade routine for every commissioned line.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Sentence Labs

    Situation
    Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
    What we did
    • Research first
    • The website rebuilt
    • Search work across the board
    • Google Business Profile
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

What should we publish first?
An application note for the line you do best, and a payback example a plant head can check with his own numbers.
Who writes it when the engineers have no time?
A twenty minute call with the engineer, written up by somebody else and checked by him before it goes out.
Does digital marketing work for automation projects?
Yes, when it is aimed at the engineer's problem rather than your brand list. Plant engineers search for specific upgrades and read application notes before calling, and LinkedIn reaches the plant head who approves the budget.
Should we stay on IndiaMART?
Usually yes, for spares and small orders, but with a qualification step so the sales engineer does not spend the day on one-drive buyers. We set up the questions and routing so project enquiries reach the right person first.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit