Industrial automation companies · Lead generation
Fill the pipeline beyond the three plants that carry you.
Lead generation for an integrator is finding plants whose lines match what you have done, reaching the right engineer, and telling a real project from a spares enquiry. GullySales builds the account list, the qualifying questions and the record of what each source produced.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Also for industrial automation companies
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- PPC ads for industrial automation companies
- Digital marketing for industrial automation companies
- Reputation management for industrial automation companies
- Local SEO for industrial automation companies
- Branding for industrial automation companies
- Social media marketing for industrial automation companies
- Content marketing for industrial automation companies
Sales and marketing for industrial automation companies, the overview.
For industrial automation companies
Where it usually goes wrong, and what we would do.
“Three customers is not a pipeline”
When one plant freezes its capex, half your engineers are idle and nobody has been building the next accounts.
“The engineer who finds you cannot sign”
A maintenance head starts it, the plant head weighs downtime and purchase decides, so all three have to be known by name.
“An enquiry is not a project without a budget line”
Ask which financial year the money sits in, and whether the shutdown window has been fixed.
What we do
What we deliver for industrial automation companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A named account list by industry and region
Plants whose lines match your past applications, with the maintenance head, project engineer, plant head and purchase contact researched for each.
Result: Sales visits go to plants that fit what you do.
Qualifying questions before a site visit
The machine, the fault, the budget year, the approver and the shutdown window, asked on the first call and written down.
Result: Engineers stop travelling for enquiries that were never projects.
Enquiry routing by type
Spares, small orders and project enquiries separated the hour they arrive, each with a person and a reply time against it.
Result: A retrofit enquiry is not answered after the drive buyers.
A capability note for OEM distributors
A one-page note for the local distributors of controller and drive brands, who are regularly asked to recommend an integrator.
Result: The distributor who cannot programme it sends the plant to you.
A show plan with the follow-up written first
Target accounts contacted before IMTEX or a regional show, every card entered the same week and the first call already scheduled.
Result: The stall produces site visits rather than a pile of cards.
Enquiries and quotes recorded by source
Where each enquiry, quote and order came from, reported monthly against the baseline from the audit.
Result: You feed the source that produced purchase orders.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these industrial automation companies.
- PLC, SCADA and HMI system integrators
- Control panel and MCC panel builders
- Robotics and pick-and-place integrators
- Special purpose machine builders
- Process automation and DCS integrators
- Industrial IoT, MES and energy monitoring providers
- Authorised channel partners and distributors of automation brands
- Drive, motion control and servo specialists
- Retrofit and migration specialists for old control systems
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for industrial automation companies
- 1
Assess
We look at where your orders came from in the last two years, how many live quotes are waiting in purchase, and how your website and proposals describe the work.
- 2
Pick the accounts
A named list of plants by industry and region where your past applications fit, with the engineer, plant head and purchase contact for each.
- 3
Build the proof
Application pages and anonymised case notes for each kind of line you have automated, with before and after in plain engineering terms.
- 4
Bring enquiries in
Search for problem-led queries, LinkedIn outreach to plant engineers, OEM distributor referrals and trade show follow-up handled as one pipeline.
- 5
Close and keep
A quote follow-up schedule through technical and commercial rounds, and an AMC and upgrade routine for every commissioned line.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How do we qualify an enquiry quickly?
Should we stay on IndiaMART?
Does digital marketing work for automation projects?
How do we show work our customers will not let us name?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for industrial automation companies
Everything else we would do for you.
- SEO for industrial automation companies
- PPC ads for industrial automation companies
- Digital marketing for industrial automation companies
- Reputation management for industrial automation companies
- Local SEO for industrial automation companies
- Branding for industrial automation companies
- Social media marketing for industrial automation companies
- Content marketing for industrial automation companies
- Email marketing for industrial automation companies
Or start from the overview: sales and marketing for industrial automation companies.