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GullySales

Industrial automation companies · Lead generation

Fill the pipeline beyond the three plants that carry you.

Lead generation for an integrator is finding plants whose lines match what you have done, reaching the right engineer, and telling a real project from a spares enquiry. GullySales builds the account list, the qualifying questions and the record of what each source produced.

A sorting hopper in a depot yard: a wide gold hopper on a steel frame, its throat splitting into three chutes that feed three floor bins, one heaped past its own spout, one half caught, one barely started

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

For industrial automation companies

Where it usually goes wrong, and what we would do.

  • Three customers is not a pipeline

    When one plant freezes its capex, half your engineers are idle and nobody has been building the next accounts.

  • The engineer who finds you cannot sign

    A maintenance head starts it, the plant head weighs downtime and purchase decides, so all three have to be known by name.

  • An enquiry is not a project without a budget line

    Ask which financial year the money sits in, and whether the shutdown window has been fixed.

What we do

What we deliver for industrial automation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A named account list by industry and region

    Plants whose lines match your past applications, with the maintenance head, project engineer, plant head and purchase contact researched for each.

    Result: Sales visits go to plants that fit what you do.

  2. Qualifying questions before a site visit

    The machine, the fault, the budget year, the approver and the shutdown window, asked on the first call and written down.

    Result: Engineers stop travelling for enquiries that were never projects.

  3. Enquiry routing by type

    Spares, small orders and project enquiries separated the hour they arrive, each with a person and a reply time against it.

    Result: A retrofit enquiry is not answered after the drive buyers.

  4. A capability note for OEM distributors

    A one-page note for the local distributors of controller and drive brands, who are regularly asked to recommend an integrator.

    Result: The distributor who cannot programme it sends the plant to you.

  5. A show plan with the follow-up written first

    Target accounts contacted before IMTEX or a regional show, every card entered the same week and the first call already scheduled.

    Result: The stall produces site visits rather than a pile of cards.

  6. Enquiries and quotes recorded by source

    Where each enquiry, quote and order came from, reported monthly against the baseline from the audit.

    Result: You feed the source that produced purchase orders.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these industrial automation companies.

  • PLC, SCADA and HMI system integrators
  • Control panel and MCC panel builders
  • Robotics and pick-and-place integrators
  • Special purpose machine builders
  • Process automation and DCS integrators
  • Industrial IoT, MES and energy monitoring providers
  • Authorised channel partners and distributors of automation brands
  • Drive, motion control and servo specialists
  • Retrofit and migration specialists for old control systems

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for industrial automation companies

  1. 1

    Assess

    We look at where your orders came from in the last two years, how many live quotes are waiting in purchase, and how your website and proposals describe the work.

  2. 2

    Pick the accounts

    A named list of plants by industry and region where your past applications fit, with the engineer, plant head and purchase contact for each.

  3. 3

    Build the proof

    Application pages and anonymised case notes for each kind of line you have automated, with before and after in plain engineering terms.

  4. 4

    Bring enquiries in

    Search for problem-led queries, LinkedIn outreach to plant engineers, OEM distributor referrals and trade show follow-up handled as one pipeline.

  5. 5

    Close and keep

    A quote follow-up schedule through technical and commercial rounds, and an AMC and upgrade routine for every commissioned line.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Sentence Labs

    Situation
    Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
    What we did
    • Research first
    • The website rebuilt
    • Search work across the board
    • Google Business Profile
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

How do we qualify an enquiry quickly?
Ask the machine, the problem, who approved the budget and the shutdown date. Two of those missing means it is early.
Should we stay on IndiaMART?
Yes, for spares and small orders, but route project enquiries away from the person answering price questions.
Does digital marketing work for automation projects?
Yes, when it is aimed at the engineer's problem rather than your brand list. Plant engineers search for specific upgrades and read application notes before calling, and LinkedIn reaches the plant head who approves the budget.
How do we show work our customers will not let us name?
We write anonymised case notes, such as a dairy plant in north Karnataka or a tier-two auto supplier near Chennai. Each describes the problem, the system and the result in engineering terms. With permission, a reference call can still be arranged for a serious prospect.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit