Industrial automation companies · Digital marketing
Reach the engineer, the plant head and purchase with one plan.
Digital marketing for an integrator is one plan across search, LinkedIn, IndiaMART and trade shows, aimed at the three people who decide an automation project. GullySales sets the calendar, names who owns each channel, and reports enquiries and quotes against it.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
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- PPC ads for industrial automation companies
- Lead generation for industrial automation companies
- Reputation management for industrial automation companies
- Local SEO for industrial automation companies
- Branding for industrial automation companies
- Social media marketing for industrial automation companies
- Content marketing for industrial automation companies
Sales and marketing for industrial automation companies, the overview.
For industrial automation companies
Where it usually goes wrong, and what we would do.
“Three people, three different worries”
The engineer wants proof it has been done, the plant head wants payback, and purchase wants the exclusions listed.
“Your engineers are the marketing, and they hate it”
A senior engineer pulled off commissioning to visit a prospect stops following up the day the next project starts.
“Nobody fills a form at eleven at night”
Plant engineers read at odd hours and ring the next morning, so the phone number matters more than the form.
What we do
What we deliver for industrial automation companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
One plan covering search, LinkedIn and IndiaMART
Each channel given a job and a person, so an enquiry is not lost between the portal, the inbox and somebody's phone.
Result: Nothing arrives and sits unopened for a week.
Material written for each of the three deciders
An application note for the engineer, a payback note for the plant head, and a scope and exclusions sheet for purchase.
Result: Each person gets the page that answers them.
Twenty minutes of engineering time a week
A fixed slot where an engineer talks through a recent job and somebody else writes it up, instead of asking engineers to write.
Result: Technical content stops waiting for a free evening.
A calendar built on the plant year
Budget months, the annual shutdown and the exhibition season written into a plan, with what goes out before each one.
Result: You are present when plants are deciding.
One monthly report on enquiries and quotes
Enquiries by source and application, quotes raised and orders won, set against the baseline recorded before work began.
Result: You can drop a channel that never produced a quote.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these industrial automation companies.
- PLC, SCADA and HMI system integrators
- Control panel and MCC panel builders
- Robotics and pick-and-place integrators
- Special purpose machine builders
- Process automation and DCS integrators
- Industrial IoT, MES and energy monitoring providers
- Authorised channel partners and distributors of automation brands
- Drive, motion control and servo specialists
- Retrofit and migration specialists for old control systems
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for industrial automation companies
- 1
Assess
We look at where your orders came from in the last two years, how many live quotes are waiting in purchase, and how your website and proposals describe the work.
- 2
Pick the accounts
A named list of plants by industry and region where your past applications fit, with the engineer, plant head and purchase contact for each.
- 3
Build the proof
Application pages and anonymised case notes for each kind of line you have automated, with before and after in plain engineering terms.
- 4
Bring enquiries in
Search for problem-led queries, LinkedIn outreach to plant engineers, OEM distributor referrals and trade show follow-up handled as one pipeline.
- 5
Close and keep
A quote follow-up schedule through technical and commercial rounds, and an AMC and upgrade routine for every commissioned line.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Does LinkedIn work for automation?
Who owns this if the engineers are busy?
Does digital marketing work for automation projects?
Should we stay on IndiaMART?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for industrial automation companies
Everything else we would do for you.
- SEO for industrial automation companies
- PPC ads for industrial automation companies
- Lead generation for industrial automation companies
- Reputation management for industrial automation companies
- Local SEO for industrial automation companies
- Branding for industrial automation companies
- Social media marketing for industrial automation companies
- Content marketing for industrial automation companies
- Email marketing for industrial automation companies
Or start from the overview: sales and marketing for industrial automation companies.