Pay for the retrofit enquiry, not the man wanting one drive.

1. Campaigns built on applications, not brands

   One campaign per application you want more of, such as water SCADA or end-of-line palletising, each with its own budget.

   Result: Money goes to the work your engineers do best.

2. A landing page asking make, model and line

   A page per application ending in a form asking the machine, the existing controller, the shift pattern and when the shutdown window falls.

   Result: The sales engineer rings back already half prepared.

3. Negatives against training, spares and jobs

   Blocks on course, institute, price of, second hand, repair and vacancy, checked each week against the terms people actually typed.

   Result: Students and spares buyers stop spending your budget.

4. Ads that name the fault, not the brand

   Ad text about controllers out of support, unplanned downtime and traceability audits, so a click comes from somebody with that problem.

   Result: The enquiry arrives from a plant, not a trader.

5. Spend timed to the capex calendar

   Budget raised in the months plants fix capital spending and before the annual shutdown, then cut when nobody is approving anything.

   Result: You advertise while budgets are being decided.

6. Cost measured per quote, not per click

   Cost per qualified enquiry and per quote raised, reported by campaign against the figures recorded before the ads began.

   Result: You can see which application pays to advertise.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.