Insurance agents and advisers · Digital marketing
Give a practice run by two people a plan that fits two hours a week.
An adviser has renewals to work, claims to chase and no spare afternoons, so a marketing plan that assumes free time fails in a fortnight. GullySales writes a two-hour weekly routine, builds the approval queue into the calendar, and reports on renewals retained and policies per household.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Also for insurance agents and advisers
- SEO for insurance agents and advisers
- PPC ads for insurance agents and advisers
- Lead generation for insurance agents and advisers
- Reputation management for insurance agents and advisers
- Local SEO for insurance agents and advisers
- Branding and identity for insurance agents and advisers
- Social media marketing for insurance agents and advisers
- Content marketing for insurance agents and advisers
Sales and marketing for insurance agents and advisers, the overview.
For insurance agents and advisers
Where it usually goes wrong, and what we would do.
“Renewals come before anything new”
A lapsed health policy costs the family its served waiting periods and costs you the household. That is the first hour of the two.
“Approval time has to sit in the calendar”
Anything naming a product waits on your insurer's compliance desk, so December's campaign is planned in October or it does not run.
“Followers are the wrong number to watch”
Policies per household, renewals retained and introductions received are what tell you whether the practice is growing.
What we do
What we deliver for insurance agents and advisers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A two-hour weekly routine written down
The first hour on renewals due in the next sixty days, the second split between one piece of content and the follow-ups owed, with the days fixed.
Result: The work happens in a week when three claims land.
A calendar with an approval lane in it
A month-by-month plan marking which pieces are general education and which need insurer approval, with the submission dates set well before publication.
Result: Product campaigns run on time, not late.
The renewal and review cycle as the backbone
Renewals, annual portfolio reviews and claim anniversaries mapped across the year so outreach follows your own book rather than a content theme.
Result: Every month has work that produces income.
A short monthly number review
Renewals retained against due, new policies by line, enquiries by source and policies per household, compared with the baseline taken at the start.
Result: You can tell growth from replacement.
A written list of what you are not doing
The channels and ideas set aside this year, agreed with you, so a slow week does not turn into three new platforms nobody maintains.
Result: Two hours go into the things that work.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these insurance agents and advisers.
- Individual life insurance agents tied to insurers
- Health insurance agents and advisers
- General insurance agents for motor, home and travel cover
- Point of sales persons (POSP) working through a broker
- Corporate agents and small insurance agencies
- Insurance consultants advising on claims and portfolio reviews
- Agents focused on SME and commercial cover
- Family-run agencies handling second-generation clients
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for insurance agents and advisers
- 1
Assess
We look at your client book, renewal lapses, where new enquiries come from, how fast they are answered and how claims are handled today.
- 2
Fix renewals first
A renewal calendar and reminder routine across every policy, because a retained client is worth more than a new lead.
- 3
Build the explanations
Plain pages and messages on the cover you sell, checked for IRDAI and insurer approval requirements before anything is published.
- 4
Bring families in
Local search, referral routines with CAs and dealers, and review requests from clients whose claims you handled well.
- 5
Grow each household
A cover review for existing clients that finds the missing health, motor or business policy, offered only where there is a real gap.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
I work alone. Where should I start?
How long before I see anything?
Is an insurance agent allowed to advertise?
Can we offer customers a discount or gift for buying a policy?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for insurance agents and advisers
Everything else we would do for you.
- SEO for insurance agents and advisers
- PPC ads for insurance agents and advisers
- Lead generation for insurance agents and advisers
- Reputation management for insurance agents and advisers
- Local SEO for insurance agents and advisers
- Branding and identity for insurance agents and advisers
- Social media marketing for insurance agents and advisers
- Content marketing for insurance agents and advisers
- Email marketing for insurance agents and advisers
Or start from the overview: sales and marketing for insurance agents and advisers.