Bid where an adviser can win, not where aggregators set the price.

1. Campaigns on adviser and claim-help terms

   Tight campaigns for agent, adviser, policy review, portability and claim assistance searches in your own area, kept separate from any product term.

   Result: You buy clicks you can afford and answer properly.

2. Your own name defended

   A small campaign on your name and your agency's name, so a referred family searching you is not taken away by whoever is advertising on it.

   Result: The introduction you earned reaches you.

3. Two sets of ad copy, separated by approval

   Service adverts about advice and claim support that you can run today, and product adverts prepared and held until your insurer clears them, with the approval recorded.

   Result: You advertise all year without waiting on a queue.

4. A negative list for everything that is not a buyer

   IRDAI exam, agent code, agency commission, policy status, customer care number, surrender value and jobs, all excluded before the first click is paid for.

   Result: Your budget goes to families, not to job seekers.

5. A landing page that says who you are

   A page stating what you do, the insurers you represent in the form their rules require, what a first meeting covers and a phone number, with no promise of a premium figure.

   Result: The visitor knows what happens if they call.

6. Calls counted through to meetings

   Call tracking on the advert number and a note of each enquiry, the cover discussed and whether it became a meeting, reviewed monthly against the baseline.

   Result: You know what a policy from advertising really costs.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.