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Interior design firms · CRM

Know which architect sends you work and which one only talks.

A CRM for an interior design firm is the record of every enquiry: the tower or locality it came from, the budget band, the stage it reached and the person who introduced it. GullySales sets up those fields so a project from a builder is not logged the same way as a walk-in.

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A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Realistic editorial illustration of interior design firms at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for interior design firms

Sales and marketing for interior design firms, the overview.

Last updated 5 Oct 2026.

For interior design firms

Where it usually goes wrong, and what we would do.

  • “The referral field is the one most studios skip”

    With no name in that box, a project from an architect you have worked with for years looks the same as a stranger from Instagram. You then spend on advertising while the relationship goes untended.

  • “Record the budget band at the first call”

    A 2BHK at twelve lakh and a villa at sixty use different designers, different vendors and convert at different rates. Mixed into one pipeline, your conversion number means nothing.

  • “One enquiry, several people”

    The wife enquired, the husband is abroad, the father-in-law signs the cheque. A record holding one name and one number loses the person who actually decides.

What we do

What we deliver for interior design firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An enquiry record with source, tower and budget band

    Every enquiry logged with where it came from, which building or locality, and the band it falls in, whoever takes the call.

    Result: You can see where projects come from by locality and by budget.

  2. A named field for the architect, builder or client who referred

    The introducer recorded by name on the enquiry, not as a generic referral tick.

    Result: You know which relationships are worth your time.

  3. Stages that match how a project is actually won

    Enquiry, site visit, presentation, quote, negotiation and signed, each with the date it was reached.

    Result: A stalled project shows up before the client goes quiet.

  4. More than one contact on a project record

    The people who decide, with their role, so the quote reaches the parent or the spouse who never came to the studio.

    Result: You stop losing projects to a conversation you were not part of.

  5. Conversion read by project type and budget band

    How many enquiries in each band became signed projects, drawn from the record rather than from anybody's memory.

    Result: You see which kind of work your studio actually wins.

  6. A handover note from sales into execution

    What was promised on site, which materials were discussed and what the client cares about most, passed to the project team.

    Result: The design team hears what the client was told.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

What to record, and when

What an interior design firm should record about every enquiry, and whether it needs software yet.

Property type, size and stage
Write the type (2BHK, 3BHK, villa, retail unit, office floor), the carpet area and whether the flat is handed over, under construction or a renovation. Without the stage, you cannot tell when they will really start.
Budget band and what it covers
Record the budget range the client gave and whether it includes loose furniture, appliances and civil work. Many projects fall apart when a client's number excludes things the design assumed.
Introduced by a builder, architect or client
Name the person who introduced you. A builder tie-up supplies many projects with a fixed customer pool, and the record should show the referrer and the tower, not just 'referral'.
Quote versions and what changed
File each version of the quote with the date and the change, such as a wardrobe dropped or a ceiling added. A client who asks which quote was the first can be answered without a search through chats.
Handover from sales to execution
On signing, write the client's priorities, the people who decide, the rooms that matter most and the promises made. The project manager who inherits the file should not have to call the client to ask again.
Do you need software yet?
A sheet is enough while the founder follows every enquiry. Move to a CRM when designers, a sales person and a project manager all touch the same client. Client floor plans and IDs go in the project folder, not the enquiry sheet.

Who it is for

This is written for these interior design firms.

  • Residential interior design studios
  • Turnkey design-and-build firms
  • Retail and commercial interior design firms
  • Office and workplace interior design firms
  • Boutique single-designer practices
  • Modular kitchen and furniture-focused design firms
  • Design firms working closely with architects and builders

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for interior design firms

  1. 1

    Assess

    We look at how your portfolio signals budget, how quotes are followed up, your timeline track record, and how referrals are tracked.

  2. 2

    Fix the follow-up

    A quote follow-up schedule and a simple process for booking a site visit without back-and-forth delay.

  3. 3

    Build the portfolio

    Projects organised by type and budget band, with real client photos and a written brief and solution for each.

  4. 4

    Bring enquiries in

    Local search, a well-organised Instagram and Pinterest presence, and referral relationships with architects and builders.

  5. 5

    Convert and retain

    A clear site-visit-to-contract process, honest timeline communication, and a referral ask after a project's handover.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Houzeome Interior Design Studio

    Situation
    A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
    What we did
    • A custom site build
    • The studio's own photography
    • One brand across the site
    • Six project pages
    Result
    • Six real projects published, each with its own detailed case-study page
    Read the case study

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

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FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
We already keep a spreadsheet. Why change?
You may not need to. A sheet works while one person handles every enquiry. Move when two designers are chasing the same client, or when nobody can say how many enquiries came out of one tower.
What about enquiries that arrive as Instagram DMs?
Log them like a phone call, with the post they came from recorded. Otherwise your busiest channel shows up as zero in your own numbers and you stop putting anything into it.
A project came through a builder tie-up. Does the builder own the client?
Record the builder as the source, and the client as your customer with their own record. Agree in writing with the builder what you may do with the client's details and after what point. Do not assume the builder's list is yours to market to.
If a designer leaves, who owns the client list?
The firm should, provided the record is in the firm's account and not on a designer's phone. Give each designer limited access, remove it on the day they leave, and put the rule about client data in the employment papers. Take legal advice if a dispute arises.
How soon would we see more signed projects?
Fixing quote follow-up moves first, since the enquiries you already have are the easiest to recover. Ranking for a search such as 2BHK interior designer in your area, and building architect referrals, takes months.
Do we need to advertise?
Most firms gain first from a strong Instagram presence and local search. Advertising helps for a project type with spare design capacity.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 90 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the review meetings.

From the blog

Further reading for interior design firms.

All articles

More for interior design firms

Everything else we would do for you.

Closest to this: leads and follow-up

Also for interior design firms

Or start from the overview: sales and marketing for interior design firms.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.

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