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E-commerce fulfilment companies · Social media

Show founders the warehouse floor, the returns bench and the people who pack.

Social media marketing for a fulfilment company means showing sellers, on the platforms they already scroll, how orders are actually picked, packed and returned. GullySales works on a content plan built from your floor and your explanations, mainly on LinkedIn and Instagram, with the seller communities on other platforms in mind.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for E-commerce fulfilment companies

Sales and marketing for E-commerce fulfilment companies, the overview.

Last updated 18 Oct 2026.

For E-commerce fulfilment companies

Where it usually goes wrong, and what we would do.

  • “A fulfilment post has to show the work”

    A packed carton on a clean bench says more to a founder than a slogan about reliability. Posts from the floor, with the packer, the label and the stock count visible, answer the unspoken question about care.

  • “LinkedIn reaches the operations head, Instagram reaches the founder”

    A larger brand's operations and finance leads read LinkedIn, while a small D2C founder is more likely to see a reel. The same story needs two shapes, and each should point to a page, not just collect reactions.

  • “Peak season is the strongest story you have”

    The weeks around a festive sale show how a floor copes. Posts about preparing, booking capacity and handling the rush give sellers a reason to plan early, if the cut-off is stated plainly.

What we do

What we deliver for E-commerce fulfilment companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Content plan from your floor

    A set of post ideas drawn from receiving, putting away, picking, packing, dispatch and returns, agreed with your operations lead.

    Result: A plan where every idea comes from something your team does.

  2. Floor photography and short video guidance

    A simple brief for your team to capture clips without disrupting work.

    Result: Your team knows what to film and what to leave out.

  3. Post drafts in your people's voice

    Drafts that name the person and the task, such as the returns checker explaining what happens to a damaged item.

    Result: Posts read as your own people speaking.

  4. Consent rules for client brands

    A short rule on never showing a client's stock, label or name without written permission.

    Result: No client product appears on a post without a record of permission.

  5. Link-back to enquiry pages

    Each post that deserves a next step points to the relevant service or seller-type page.

    Result: A reader can move from a post to an enquiry in one tap.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Each post should put a founder or operations head on your floor for a minute.

A pick and pack walk-through on a normal order
A short video from scan to label to courier handover, shot without client branding. It proves the process better than the words on a rate card.
The returns bench and what it checks
A photo set with a caption on inspection and restock rules. Fashion and jewellery brands look for this before they look at price.
Festival season preparation on the floor
A post on how extra benches, temporary staff and slotting are planned, with no number you cannot defend. It speaks to sellers who fear peak-season failure.
Meet the person who runs a client account
A profile post with the account manager's name, the brands they handle in general terms and what they check each morning, shared with their consent.
A packaging mistake we corrected
A candid before-and-after of your own process change, such as a better carton for glass. It needs no client name and shows the floor learns.

Who it is for

This is written for these E-commerce fulfilment companies.

  • D2C brands in beauty, personal care, food and apparel
  • Marketplace sellers on Amazon, Flipkart, Meesho and Myntra
  • Shopify and WooCommerce stores shipping across India
  • Home-grown fashion and jewellery labels with high return rates
  • Gourmet, snack and nutrition brands needing batch and expiry control
  • Electronics and accessories sellers handling serial numbers
  • Subscription box and gifting businesses with seasonal spikes
  • Cross-border sellers shipping to or from India

Not for

It is not the right fit if.

  • Client brands have not agreed to any public mention of their products, so floor photographs could expose who you work for.
  • You have no one to answer comments and messages from sellers, so posts would raise enquiries that sit unread.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should we start with?
Start where your buyer is. For a D2C founder that is Instagram and a seller group; for a larger brand's operations head it is LinkedIn. We confirm from your current enquiries, not from assumption.
Can we show a client's products on our feed?
Only with their written permission. Otherwise show generic cartons, labels with names covered and your own team at work.
Will you run paid social for us?
That is a separate decision. We can plan it, but a seller searching for a provider is reached best by search, so we look at the enquiry sources before recommending spend.
What is the safe way to show a busy floor?
Photograph benches, racking and equipment with labels covered and no client packaging visible. A seller wants to see order and cleanliness. Show staff only with their consent, and keep screens with order data out of the frame.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for E-commerce fulfilment companies

Everything else we would do for you.

Closest to this: content and social

Also for E-commerce fulfilment companies

Or start from the overview: sales and marketing for E-commerce fulfilment companies.

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