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E-commerce fulfilment companies · Logistics

Be found by the D2C founder whose marketplace has just warned about late dispatches.

A skincare founder in Bengaluru is packing parcels on the dining table at eleven at night, and Amazon has just warned that late dispatches will hurt the seller metrics. Google gets a search for fulfilment near me, and two other founders in a WhatsApp group get asked who they use.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

In one paragraph

An e-commerce fulfilment company stores, picks, packs and ships online orders for sellers, and handles returns and cash-on-delivery remittance. Marketing reaches brand founders and marketplace sellers who are outgrowing their own stockroom. Sales moves them from a rate card enquiry to a trial inventory transfer and a contract that holds at peak season.

Sellers shop on three things: price per order, whether you reach their customers' pincodes, and whether you have survived a Diwali sale without losing stock. A fulfilment company that explains its rate card and its returns handling clearly will be shortlisted ahead of one with a bigger warehouse but a vague website.

Last updated 18 Oct 2026.

How buyers decide

How E-commerce fulfilment companies are chosen.

In a small brand the founder decides after asking in seller communities, and compares four or five providers on a rate sheet covering storage per pallet or bin, pick-and-pack per order, packaging, and shipping and COD charges. A larger brand has an operations head and a finance lead who ask about WMS integration with Shopify, Amazon, Flipkart and Shiprocket, and who read the SLA carefully.

Trust comes from specifics: where the warehouse is, how inventory is counted, what happens to damaged returns, and how COD remittance reaches the seller. Sellers also check marketplace-approved status and ask to speak to a brand already using the service. A small trial transfer of stock is the common step before a contract is signed.

The problem

What usually goes wrong for E-commerce fulfilment companies.

What owners tell us on the first call, in their words.

  • “We are compared on one number”

    Founders send the same rate enquiry to six providers and choose the cheapest, then complain about errors we could have explained.

  • “Good sellers find us late”

    A brand reaches us after it has already lost ratings or run out of space, instead of when it begins to scale.

  • “Rate cards confuse buyers”

    Storage, handling, packaging, returns and COD fees are listed in ways a first-time seller cannot compare.

  • “Peak season fills us with the wrong clients”

    Brands turn up in September with a last-minute rush and take their stock back after the sale, which strains the floor and our margins.

  • “Returns put brands off”

    We handle returns well, but nobody can see how, so sellers assume it is a weak spot.

  • “Enquiries from WhatsApp groups go cold”

    A referral message arrives with one line, and the reply takes too long or asks too many questions at once.

What we do

What we do for E-commerce fulfilment companies.

Everything included for E-commerce fulfilment companies.

  1. A rate and service page a seller can compare

    A plain page that explains each charge, shows how one order is costed using a worked example marked as an illustration, and lists what is included and what is extra.

  2. Pages by seller type

    Separate pages for beauty and personal care, apparel with returns, food with expiry control, and electronics with serial tracking.

  3. A returns and quality page

    A step-by-step description of how returns come in, get checked, are restocked or written off, and reported to the seller.

  4. A trial-transfer enquiry form

    A short form that asks for SKU count, order volume, marketplaces used and city, then routes the answer to the right sales person.

  5. Seller community presence

    Useful answers in the seller groups and forums where founders ask for recommendations, written in your own people's voice.

How the result is measured

  • Enquiries by source and by warehouse city
  • Enquiries that arrived with SKU count and daily order volume filled in
  • Trial stock transfers started
  • Trials that became contracts
  • Share of peak-season capacity filled by suitable accounts
  • Referral introductions from existing brands

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for E-commerce fulfilment companies

Each has its own page: what it involves for E-commerce fulfilment companies, what you get, and what it is measured on.

Worth a page and a campaign of their own

Storage, pick-and-pack and dispatch for online orders · Multi-marketplace inventory sync and order management · Returns, quality checks and restocking · COD remittance and reconciliation for sellers · Kitting, bundling, gift packaging and branded boxes · Pincode coverage and courier mix for delivery · Peak-season capacity booking before festive sales · Integration with Shopify, marketplaces and shipping aggregators

Priority campaigns

Campaigns for what E-commerce fulfilment companies most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • Google search for fulfilment in your cities

    Ads and landing pages for fulfilment services, warehouse for ecommerce and Amazon seller fulfilment, split by the cities where your warehouses sit.

  • Pre-festive capacity campaign

    Before the festive sales, a campaign to brands that need booked capacity, with a clear cut-off for onboarding stock.

  • Marketplace-penalty content

    Articles and short posts that explain dispatch ratings and late shipment rules in plain words, with how outsourcing helps and when it does not.

  • Referral campaign to current brands

    Founders in seller groups trust a name another founder gave them, so current clients get a simple way to make that introduction.

Beyond search

Where we reach buyers of E-commerce fulfilment companies, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • D2C founders and operations heads

    Brands still packing their own parcels, picked from public signs such as a widening marketplace catalogue, with the founder or operations head named.

  • Marketplace account managers and seller communities

    Seller-support consultants and the owners of seller groups answer the question of who can pack and ship, so they get a plain sheet on your cities, categories and minimums.

  • Courier aggregators and platform partners

    Shipping aggregators and store builders meet sellers early, and a clear partner page helps them refer.

  • Agencies serving online brands

    A performance marketing agency sees an ad-driven spike in orders arrive just as a brand's own packing falls behind, so it needs one line on when to send a client your way.

Who it is for

This is written for these E-commerce fulfilment companies.

  • D2C brands in beauty, personal care, food and apparel
  • Marketplace sellers on Amazon, Flipkart, Meesho and Myntra
  • Shopify and WooCommerce stores shipping across India
  • Home-grown fashion and jewellery labels with high return rates
  • Gourmet, snack and nutrition brands needing batch and expiry control
  • Electronics and accessories sellers handling serial numbers
  • Subscription box and gifting businesses with seasonal spikes
  • Cross-border sellers shipping to or from India

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for E-commerce fulfilment companies

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Walk the floor

    A visit or video tour of your warehouse, and a listen to how your team explains charges, errors and returns.

  2. 2

    Pick the sellers who fit

    Your leadership decides which seller types and order volumes suit the floor, and which to decline politely.

  3. 3

    Write the pages

    We write the rate page, returns page and seller-type pages, with your operations lead checking every claim.

  4. 4

    Switch on the channels

    Search ads, community answers and referral outreach go live, and each enquiry reaches your sales person with its SKU count and city attached.

  5. 5

    Look at what converted

    Which enquiries became trials and which became contracts is read with your team, and the pages are changed to match.

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions E-commerce fulfilment companies ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we publish our rates?
Show how you charge and give an example labelled as an illustration. Exact rates change with volume and SKU type, so ask for details before quoting. A clear structure saves both sides the first round of questions.
Can we name the brands we serve?
Only with their written permission. Otherwise describe the kind of brand, such as a skincare label shipping across India, without names or figures.
How do we avoid a flood of tiny sellers?
Say who you serve best on the site and qualify on the form: order volume, SKU count and product type. The form is set to match your own minimums.
Are marketplace ads or search ads better for us?
Search ads, because your buyer is a seller looking for a provider, not a shopper. Marketplace ads sell products, not services.
Do you run our warehouse software or dispatch?
No. We work on enquiries, follow-up and how you are found. Your operations team runs the floor and your systems.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and we tell you which applies to you after we have spoken. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.

Part of Logistics. See the other industries in the sector.

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