Manufacturing · Agricultural Equipment
A farmer buys the pump the electrician recommends, and the electrician has never heard of us.
A pump fails at the worst moment, in the middle of the sowing or just before irrigation. The farmer rings the local electrician or the dealer in the nearest town, describes the borewell, and buys what is available that day. Availability and trust, not a specification, decide the sale.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Agricultural pumps are the borewell submersibles, monoblocks, centrifugal and solar pumps that lift water for irrigation. GullySales helps pump makers get recommended by the dealers, electricians and borewell contractors who advise farmers, answer enquiries by head, depth and horsepower, and follow up on repeat and replacement demand.
That puts your stockists and the mechanics who fit pumps at the centre of the sale. A maker without them waits for the occasional direct call.
Last updated 16 Oct 2026.
Who it is for
This is written for you if agricultural pumps is what you make or sell.
- Makers of submersible and borewell pumps sold through dealers
- Monoblock and centrifugal pump manufacturers
- Solar pump assemblers selling to farmers and scheme buyers
- Pump makers who also supply motors, starters and pipe fittings
Not for
It is not the right fit if.
- Makers whose pumps are sold only under another brand with no wish to build their own
- Firms wanting us to claim efficiency ratings or scheme approvals that their papers do not show
How buyers choose
What decides the sale of agricultural pumps.
Borewell depth, water level and horsepower
The buyer or dealer states depth, water level, pipe size and horsepower. A selection chart that works from these answers saves a phone call.
Stock at the local dealer
A failed pump needs replacing quickly. The dealer who has your model on the shelf sells it, and the one who has to order it loses.
Rewinding, repair and warranty
Farmers ask who repairs it and what the warranty covers. Repair centres near the buyer count for more than a long warranty.
Solar pumps and the scheme route
For solar pumps the buyer often applies through a scheme. Whether a model is eligible is for the buyer and the department, and the dealer needs clear model papers.
Where orders are lost
What usually goes wrong when you sell agricultural pumps.
In the words owners use on the first call.
“The dealer pushes whichever brand gives the best margin”
A dealer's choice follows margin and stock. A maker who offers neither a clear margin nor quick supply is not recommended.
“Farmers phone us directly in distress”
A direct call from a district with no dealer needs an answer. Without a record and a dealer to hand it to, the enquiry dies.
“Spurious copies carry our name”
A look-alike pump in a similar box damages your reputation. The farmer needs a way to tell the real one.
The scope
The work we would propose for agricultural pumps.
Measured on qualified enquiries, quotation requests, follow-up on each quotation, trial orders won and repeat orders. Anything here that needs a platform, directory or tool we have not used with you is confirmed with you before it goes in the scope.
- Dealer and electrician networkA plan to find stockists and fitting mechanics in each district, with a stock and margin pack.
- A pump selector by depth and horsepowerA page that takes borewell depth, water level and pipe size and shows the models that fit.
- Direct enquiry hand-off to dealersA routine that sends a farmer's call to the nearest dealer and checks that the dealer rang back.
- Dealer WhatsApp updates and price sheetsShort price and stock messages to dealers, written once and sent from one place.
A genuine-product page
Photographs of the genuine pump, the label and the box, so a farmer can tell it from a copy.
What we do
What you get for agricultural pumps.
Each deliverable and what it is there to change.
A pump selector
Lets a dealer or farmer choose a model without waiting for a call back.
A district dealer map
Shows where a farmer's call can be handed to a stockist and where there is a gap.
A dealer stock and price message set
Keeps dealers informed and gives them a reason to stock your range.
A genuine-product guide
Reduces the harm done by look-alike pumps.
How the result is measured
- Qualified pump enquiries
- Quotation requests
- Follow-up on each dealer lead
- Dealer first orders
- Repeat orders
- Direct enquiries handed to dealers
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Model list with head, flow and horsepower for each
- Dealer and electrician list by district
- Direct enquiries received and what happened to them
- Warranty terms and repair centre locations
- Scheme listings or approvals for solar pump models, with the issuer
Export and new regions
Selling agricultural pumps beyond your home market.
Where you sell decides standards, documents, payment terms and freight. We work from Bengaluru and have no overseas office, so for a new region we start from your own enquiries, your existing buyers and the directories you already use.
Distributors in farming regions
Pumps are sold abroad through distributors serving local irrigation. Your existing export buyers are the people to ask first.
Voltage, frequency and documents
An importer asks for the electrical supply the pump suits, test data and a manual. Your own test data supplies the figures.
FAQ
Questions about selling agricultural pumps.
Not here? More answers, or ask on WhatsApp.
Why focus on electricians and not farmers?
Can you stop look-alike pumps?
Is solar pump marketing different?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
More in Agricultural Equipment
Makers of agricultural pumps also need
Looking for the wider industry page? See industrial equipment manufacturers.
This page is part of the manufacturing section. The hub also lists every manufacturing industry we write for.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.