Manufacturing · Machinery, automation and equipment
Your systems run well on the shop floor, and the plant manager who needs one has never heard of you.
An automation firm sells a result, and it is hard to describe in a line. A plant owner says the packing line is slow, the inspection is missed, the panel is old. They do not search for a programmable logic controller. They search for the problem, and the firm that wrote about that problem gets the call.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Industrial automation and robotics covers the panels, controllers, sensors, vision systems, software and robots that run a factory's machines without constant hand work. GullySales helps the companies that build and integrate them to get found, answer a request for quotation properly and follow it through to an order.
Most automation work arrives by reference and by repeat. A panel builder is known to three plants. An integrator is known to the industrial estate where the last job was done. That works until a good customer closes, moves or sets up its own team, and there is nothing behind it.
GullySales does not build panels or robots, and does not supply equipment. It works on the marketing and the follow-up: how the problem is described on your pages, how an enquiry is qualified, how a quotation with a site visit is chased, and how the first installation turns into the next.
Last updated 16 Oct 2026.
7 types of work
Each kind of industrial automation & robotics is bought differently, so each has its own page.
Open the one that matches what you make. It covers who buys it, where the order is lost and what we would do.
PLC PanelsThe panel works, but the buyer compared you on a quotation that listed components and nothing else.- Industrial AutomationThe plant manager has a line problem, and your page describes a technology instead.
- Robotic SystemsPlants are curious about robots and afraid of the first one, so the page has to take the fear seriously.
Machine VisionThe buyer needs to know your camera will catch their defect, and a brochure cannot prove that.- SCADA SystemsThe owner wants to see the plant on one screen, and does not know who builds that.
- Automation EquipmentYou build the conveyor, the feeder or the special machine, and buyers find only the importer's catalogue.
- Industrial SensorsThe engineer has a part number from the old sensor, and your range is not in the cross-reference.
Who it is for
This is written for you if industrial automation & robotics is what you make or sell.
- Panel builders making control and power panels for plants and machine builders
- System integrators who automate lines, packing, inspection and material handling
- Makers of robotic cells, pick-and-place systems and handling equipment
- Vision, sensor and SCADA specialists selling to plants and integrators
- Distributors and agents for automation brands who also do engineering work
Not for
It is not the right fit if.
- A firm that sells only on a distributor's price list with no engineering of its own. The page would claim more than you do
- A firm that cannot support what it installs after the project. Buyers in this trade ask about service before anything else
How buyers choose
What decides who wins in industrial automation & robotics.
The problem is described, not the product
A plant manager writes down the symptom: rejection after filling, a conveyor that jams, a panel that trips. The shortlist comes from who seems to understand that symptom.
A site visit before a quotation
Almost no integrator can price an automation job from an email. A visit, a walk along the line and a list of questions come first. Whoever visits quickest and asks sharply is trusted.
References from similar plants
The buyer asks to see or phone a plant that runs something like this. A project written up with the process, the problem and what changed is a reference that does not need a visit.
Service and spares after commissioning
Plants worry about the day the system stops. Who comes, how fast, which spares are stocked and whether the programme belongs to them are asked in the first meeting.
Where orders are lost
What usually goes wrong when you sell industrial automation & robotics.
In the words owners use on the first call.
“They liked our visit and then went silent”
The proposal goes to a committee of production, maintenance and purchase. Nobody on your side follows up with each of them.
“We only get work from people who already know us”
Searches by problem return the large integrators and the product vendors, not a regional firm that has done the same job.
“Our projects are unrepeatable stories”
Every installation was a one-off, so no two of them read alike on your site, and a new buyer cannot see a pattern of work.
“Small jobs are quoted at the same effort as big ones”
Without a qualifying step, the same engineer spends a day on a repair enquiry that will never convert.
The scope
The work we would propose for industrial automation & robotics.
Measured on qualified enquiries, quotation requests, follow-up on each quotation, trial orders won and repeat orders. Anything here that needs a platform, directory or tool we have not used with you is confirmed with you before it goes in the scope.
- Problem pages written in the plant's wordsA page for 'conveyor jams in the packing line', one for 'old relay panel replacement', each describing the symptom, the approach you take and what the plant needs to provide.
- Project write-ups as referencesA page per installation: the process, the problem, the equipment, what was done and what the plant observed. Published with the customer's agreement.
- Enquiry qualificationA short set of questions that tells a repair call from a new project and a small job from a line installation, before an engineer is sent.
- Site-visit and proposal follow-upA call plan that reaches production, maintenance and purchase separately after the proposal goes in.
- Outreach to plants and machine buildersA named list of plants in the industries you have served and machine builders who buy control systems, each with a message about a problem you have solved.
Service and spares page
What support you offer after commissioning, how a breakdown call is handled and how programmes and drawings are handed over.
What we do
What you get for industrial automation & robotics.
Each deliverable and what it is there to change.
A problem-led page set
Each page is a plant manager's symptom with your approach, so the search for the problem reaches you.
Installation write-ups
Two or three finished projects described step by step, which do the job of a reference visit for a buyer far away.
An enquiry qualifier for the front desk
Sorts calls into repair, small project and new line, and says who answers each.
A proposal follow-up plan
Names who calls whom at the plant after the proposal, and what each person is told.
A service-support page
Answers the after-commissioning question the buyer would otherwise raise at the last meeting.
How the result is measured
- Qualified enquiries by source
- Site visits arranged
- Proposals sent
- Follow-up made on each proposal
- Projects won
- Repeat and service orders from existing plants
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What the work involves for industrial automation & robotics
- 1
Read your enquiries and proposals
We look at which enquiries became site visits, which proposals went quiet and what the plant was told.
- 2
Choose the problems you want to be known for
Packing, inspection, material handling or panels, picked from the work you have actually done and want more of.
- 3
Write the problem pages and the project references
The pages and the first installation write-ups go up before outreach starts, since they are where outreach lands.
- 4
Set the qualifier and the follow-up plan
A front-desk question set, a site-visit routine and a call plan for each proposal.
- 5
Reach plants and measure against the baseline
Outreach begins and results are reported against the enquiry baseline recorded before work started.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Your website and any project profiles or presentations in use
- Three recent projects with what the plant wanted and what you built
- The last proposals sent and what happened to each
- Photographs of panels, cells and installations, and your workshop
- Brands and technologies you work with, and those you do not
Export and new regions
Selling industrial automation & robotics beyond your home market.
Where you sell decides standards, documents, payment terms and freight. We work from Bengaluru and have no overseas office, so for a new region we start from your own enquiries, your existing buyers and the directories you already use.
Machine builders and plants abroad
Some buyers abroad want engineering and panel work at Indian cost. The first step is your existing export or overseas-supplied customers.
Remote support and documentation
Overseas buyers ask how a fault is handled across time zones. Documents in English and a clear remote-support method are as important as the equipment.
Certificates and marking
Panels and equipment sent abroad can need markings the destination market expects. Which apply is a question for you and the buyer, not for a web page.
FAQ
Questions about selling industrial automation & robotics.
Not here? More answers, or ask on WhatsApp.
Do plants really search online for automation?
I am an agent for an automation brand. Do I need my own pages?
Can I publish my installations if the customer is a competitor of others I serve?
Which matters more, panel building or integration?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Makers of industrial automation & robotics also need
Looking for the wider industry page? See industrial automation companies.
This page is part of the manufacturing section. The hub also lists every manufacturing industry we write for.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.