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GullySales

Manufacturing · Industrial Automation & Robotics

The owner wants to see the plant on one screen, and does not know who builds that.

The owner of a water pumping station, a dairy or a spread-out plant asks a plain question: can I see what is running and what has stopped without walking round? That is what SCADA answers, and it is rarely searched for by that name. It is searched as 'monitor pumps remotely' or 'see all machines on one screen'.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Automation engineers inspect a guarded robotic production cell

In one paragraph

A SCADA system is the software and hardware that collect readings from machines and instruments across a plant or site and show, record and alarm on them from a central screen. GullySales helps SCADA builders describe their work for plant owners and utilities, qualify enquiries and follow up proposals.

The software side adds another habit of mind. Buyers worry about who owns the screens, who can change them and what happens when the builder is gone.

Last updated 16 Oct 2026.

Who it is for

This is written for you if SCADA systems is what you make or sell.

  • Builders of SCADA for water, effluent, power and utilities
  • Plant SCADA integrators for manufacturing, food and pharma units
  • Firms offering production monitoring and downtime dashboards
  • Builders of remote monitoring for pumps, tanks and distributed assets

Not for

It is not the right fit if.

  • A firm that resells a package licence and does no configuration or support of its own
  • A builder who would keep the project source locked with no handover at all

How buyers choose

What decides the sale of SCADA systems.

  1. The problem is visibility

    The buyer describes it as not knowing a pump was off until a complaint, or counting output on paper. Describing that gap is how you are found.

  2. Ownership of the project files

    A careful buyer asks for the screens, tags and programme files at handover. A clear answer builds trust and a vague one loses it.

  3. Alarms and who is told

    Who gets the alarm, on which device, and what happens at night are asked early. The answers shape the scope.

  4. Public tenders for utilities

    Utilities and municipal bodies buy through tenders with stated requirements and references. Listing past installations in a form that answers them speeds a response.

Where orders are lost

What usually goes wrong when you sell SCADA systems.

In the words owners use on the first call.

  • “We win the pilot but not the extension”

    After the first system the plant looks at other vendors for the next area, because nobody from you stayed in touch.

  • “Our work is invisible because it is software”

    A screen capture on a laptop does not tell a buyer what problem it solved.

  • “Public tenders catch us unprepared”

    When a tender appears, the documents and the reference list are assembled in a rush.

The scope

The work we would propose for SCADA systems.

Measured on qualified enquiries, quotation requests, follow-up on each quotation, trial orders won and repeat orders. Anything here that needs a platform, directory or tool we have not used with you is confirmed with you before it goes in the scope.

What we do

What you get for SCADA systems.

Each deliverable and what it is there to change.

  1. A page for each visibility problem

    Reaches the owner who searches for the problem instead of the name of the technology.

  2. Two or three screen-led case pages

    Show what an owner sees after the system, which is the best answer to what it does.

  3. A handover statement

    Removes the fear that the builder will hold the project hostage.

  4. A tender reference pack

    Cuts the rush when a utility publishes a tender.

How the result is measured

  • Qualified enquiries by problem type
  • Site surveys arranged
  • Proposals sent
  • Follow-up made on each proposal
  • Projects won
  • Extensions at existing sites

Recorded as a baseline before work starts, so every later report has an honest comparison.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

What we need from you

What to have ready before we talk.

None of it has to be tidy. We read what you have.

  • Screen images from past projects, with permission
  • List of installations with site type and instruments connected
  • Your handover documents and the files customers receive
  • Software and hardware platforms you build on
  • Tenders you answered and what happened

Export and new regions

Selling SCADA systems beyond your home market.

Where you sell decides standards, documents, payment terms and freight. We work from Bengaluru and have no overseas office, so for a new region we start from your own enquiries, your existing buyers and the directories you already use.

  1. Utilities and plants in neighbouring markets

    Remote monitoring suits distant sites, so overseas work is possible. Language of the screens and local support are the first questions.

  2. Data hosting and access

    Overseas buyers ask where data is stored and who can see it. Settle your answer before you quote.

FAQ

Questions about selling SCADA systems.

Not here? More answers, or ask on WhatsApp.

Should I show screens from customers' plants?
With agreement, and with names and sensitive figures hidden if they prefer. A screen with real instruments labelled is the most convincing thing you can publish.
How do I answer tenders faster?
Keep a reference pack current: projects, scope, contacts and certificates. Then each tender starts from a finished base. We build that pack.
Is SCADA the right word for my buyers?
For engineers and utilities, yes. For owners, no: they ask for monitoring and dashboards. The pages use both, in the places where each reader looks.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Engagement options

Ways to work with us.

Pick the size of commitment that fits. Every option starts with your brief and a conversation.

  1. Option 1

    The conversation on its own

    A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.

  2. Option 2

    One fix, scoped

    Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.

  3. Option 3

    An ongoing programme

    We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.

  4. Option 4

    Guidance for your own team or agency

    We plan, brief and check the work of your in-house team or current agency, instead of replacing them.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.