Manufacturing · Industrial Automation & Robotics
You build the conveyor, the feeder or the special machine, and buyers find only the importer's catalogue.
A maker of automation equipment sells hardware that does one thing well: moves a carton, orients a part, lifts a load. The buyer is a plant engineer with a rough sketch and a deadline. They compare you with an imported unit and with a local fabricator who will build to a sketch.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Automation equipment is the physical hardware of factory automation, such as conveyors, feeders, actuators, pick-and-place units, special-purpose machines and handling devices. GullySales helps its makers describe their equipment for the problem it solves, answer a request for quotation and follow up with plants and machine builders.
The value of your offer is in the detail the other two lack: the design, the testing and the spares. It shows only if it is written down.
Last updated 16 Oct 2026.
Who it is for
This is written for you if automation equipment is what you make or sell.
- Makers of conveyors, feeders and handling devices
- Builders of special-purpose machines to a customer's brief
- Makers of pneumatic and electric actuation units and positioners
- Firms offering standard automation modules to machine builders
Not for
It is not the right fit if.
- A fabricator who builds only to a complete customer drawing and will not discuss the design
- A trader importing and reselling equipment with no engineering added
How buyers choose
What decides the sale of automation equipment.
A sketch and a deadline
The enquiry arrives as a photograph of the problem and a date. The firm that asks sensible questions the same day gets the design discussion.
Comparison with an imported unit
The buyer weighs your price and lead time against an imported standard unit. Spares, adaptation to their part and local service are your side of the scale.
Trial on the buyer's part
A feeder or special machine is proved on the buyer's actual parts before payment. The terms of the trial should be agreed in advance.
Spares and wear parts
Plants ask which parts wear, what they cost to replace and how fast they come. A spares list is part of the sale.
Where orders are lost
What usually goes wrong when you sell automation equipment.
In the words owners use on the first call.
“We built one for a plant and now every plant asks for a custom one”
Without a clear standard range and a statement of what is changeable, every enquiry becomes a design project.
“Our catalogue shows pictures but no use”
A buyer cannot tell which part, which speed or which load the unit suits.
“We lose to imports on trust”
A known foreign name feels safer. Your reply carries no list of installations that would balance it.
The scope
The work we would propose for automation equipment.
Measured on qualified enquiries, quotation requests, follow-up on each quotation, trial orders won and repeat orders. Anything here that needs a platform, directory or tool we have not used with you is confirmed with you before it goes in the scope.
- A standard range with stated limitsA catalogue of your standard units with what each handles, what it cannot, and what can be changed on request.
- Application pagesPages for 'orienting small parts', 'moving cartons between floors', 'feeding a press', each written around the task.
- Enquiry intake for sketches and photographsA form that accepts a photograph or sketch, the part, the rate and the date, so design questions are specific.
- Quotation follow-up through the trialCalls tied to quotation, design agreement, trial and delivery.
A spares and wear-parts list
Parts that wear, their replacement and the stock you hold.
What we do
What you get for automation equipment.
Each deliverable and what it is there to change.
A standard-range catalogue
Shortens the first reply, and lets a plant engineer match a need to a unit alone.
Application pages by task
Reach the engineer who searches for the job and not the device.
A sketch-and-photo enquiry form
Brings in the details your designer needs, so the first call is a design call.
A spares list
Answers the after-sale worry before it is asked.
How the result is measured
- Enquiries with a sketch or photograph
- Design discussions held
- Quotation requests
- Follow-up made on each quotation
- Trials agreed and orders won
- Repeat orders and spares sales
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Photographs and short videos of equipment running
- Your standard units with capacities
- Custom jobs done in the past, with what changed from standard
- Wear parts and spares you stock
- Imported units you are usually compared with
Export and new regions
Selling automation equipment beyond your home market.
Where you sell decides standards, documents, payment terms and freight. We work from Bengaluru and have no overseas office, so for a new region we start from your own enquiries, your existing buyers and the directories you already use.
Distributors and machine builders abroad
Overseas buyers look for local-cost equipment they can adapt. Existing export orders show where you already have a foothold.
Shipping heavy equipment
Crating, freight and installation support shape the quotation. Say who does what.
FAQ
Questions about selling automation equipment.
Not here? More answers, or ask on WhatsApp.
Should I publish prices for standard units?
How do I compete with imported equipment?
Do I need a separate page for each unit?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Industrial Automation & Robotics
Makers of automation equipment also need
Looking for the wider industry page? See industrial automation companies.
This page is part of the manufacturing section. The hub also lists every manufacturing industry we write for.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.