Manufacturing · Industrial Automation & Robotics
The plant manager has a line problem, and your page describes a technology instead.
An integrator is hired to take a particular problem away: the packing line that needs four people, the batch that is weighed by eye, the lift-and-turn that hurts backs. The buyer arrives with that problem and no vocabulary for the fix. A page titled 'turnkey automation solutions' meets none of those buyers.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Industrial automation is the engineering of a production line so that machines, controls and sensors do the repeated work that people did by hand. GullySales helps integrators write about the problems they solve, qualify enquiries before a visit, and follow up each proposal across production, maintenance and purchase.
The work is also decided by a group. Production wants speed, maintenance wants simplicity and purchase wants the price. A proposal that speaks to only one of them stalls.
Last updated 16 Oct 2026.
Who it is for
This is written for you if industrial automation is what you make or sell.
- Integrators automating packing, filling, assembly and handling lines
- Small engineering firms that retrofit older machines with controls
- Firms offering energy monitoring, batching and process control for plants
- Specialists who serve one industry, such as food, pharma or auto parts, with their own line knowledge
Not for
It is not the right fit if.
- A firm that cannot visit the site, and relies on the customer sending a specification
- An integrator who has not yet completed a project and expects to be hired on a brochure
How buyers choose
What decides the sale of industrial automation.
Start with a walk along the line
The buyer invites two or three integrators to look at the line. The ones who ask about downtime, product variety and operator skills are remembered.
A proposal with scope lines, not just a price
The buyer reads what is included and what is not: electricals, guards, training, the programme, commissioning support. Gaps appear as extras later.
Payback is argued in the buyer's own numbers
A plant manager puts labour, rejection and downtime beside the project cost. Your proposal should leave room for those figures and not supply invented ones.
A pilot before the whole line
Many plants start with one station. An integrator who offers a clean first step is easier to say yes to.
Where orders are lost
What usually goes wrong when you sell industrial automation.
In the words owners use on the first call.
“Our proposals are long and nobody reads them”
Maintenance skims the technical pages and purchase reads the price. Nobody sees the part meant for them.
“We are asked to quote with no information”
A call arrives asking for an automation price for a line you have not seen. Without a qualifier, you spend a day finding out it is a trial balloon.
“Past projects live in an engineer's memory”
A new buyer asks if you have done this before and the answer is in someone's head, not on a page.
The scope
The work we would propose for industrial automation.
Measured on qualified enquiries, quotation requests, follow-up on each quotation, trial orders won and repeat orders. Anything here that needs a platform, directory or tool we have not used with you is confirmed with you before it goes in the scope.
- Pages for the line problems you solveOne page for each type of line work: carton packing, bottle filling, part feeding. Each describes the usual symptoms and how you approach the survey.
- Proposal layout with a section for each readerA short page for production, one for maintenance, one for purchase, with scope, exclusions and the first step stated plainly.
- Enquiry qualification before a site visitQuestions about the line, the product, the shift pattern and who decides, so a visit is made to a real project.
- Industry-specific outreachA list of plants in the industry you know best, with a message on a problem you have already solved there.
A pilot-station offer
A written, bounded first project for a plant unsure about automating a whole line.
What we do
What you get for industrial automation.
Each deliverable and what it is there to change.
Problem pages by line type
Let a plant manager search the symptom and land on a page that understood it.
A three-reader proposal template
Gives production, maintenance and purchase each a page, so the proposal travels through a committee without being rewritten.
A pre-visit question sheet
Keeps the engineer's time for enquiries with a real line, a real decision-maker and a start date.
A pilot-station offer sheet
A defined, smaller first project that turns hesitation into a yes.
How the result is measured
- Qualified enquiries by line type
- Site visits made
- Proposals sent
- Follow-up made on each proposal
- Pilots and projects won
- Repeat projects from the same plant
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Past projects with the problem, the equipment and the outcome as you saw it
- Proposals sent, with the reply or silence that followed
- Industries where you have worked and those you want to enter
- Brands of controllers and drives you design with
- Photographs from commissioning, with permission
Export and new regions
Selling industrial automation beyond your home market.
Where you sell decides standards, documents, payment terms and freight. We work from Bengaluru and have no overseas office, so for a new region we start from your own enquiries, your existing buyers and the directories you already use.
Plants in nearby export markets
Integration needs presence on site, so reach is mostly regional. Plants owned by groups you already serve in India are a natural first step.
Remote commissioning and support
If you offer remote diagnosis, say how, and in whose hours. Overseas buyers ask first.
FAQ
Questions about selling industrial automation.
Not here? More answers, or ask on WhatsApp.
What should an automation page say if I do many different things?
Should I put payback figures on the page?
How do I get through a purchase committee?
How much does it cost?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Industrial Automation & Robotics
Makers of industrial automation also need
Looking for the wider industry page? See industrial automation companies.
This page is part of the manufacturing section. The hub also lists every manufacturing industry we write for.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.