Manufacturing · Chemicals & Specialty Chemicals
We make the resin, but the paint and composite makers buy on a trial batch.
A resin goes into someone else's formula, so a change of supplier means retesting their product. Buyers do not switch lightly, and they do not switch on a brochure.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Resins are polymers such as epoxy, polyester, acrylic and phenolic that coatings, composites, laminates and adhesives are made from. GullySales builds the grade pages, the trial-batch routine and the technical follow-up that suit a raw material formulators test before they commit.
To win a resin account, you get a grade into a trial batch and follow it until there is a result. Everything before and after serves that.
Last updated 16 Oct 2026. Licence, certification, labelling and advertising rules for chemicals & specialty chemicals differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if resins is what you make or sell.
- Makers of epoxy, polyester, acrylic or phenolic resins
- Producers of alkyd and polyurethane resins for coatings
- Suppliers of resins to composite, laminate and moulding units
- Resin makers who sell grades plus technical support
Not for
It is not the right fit if.
- A unit that cannot run trial batches at small quantities
- A seller who cannot give a viscosity, solids or cure specification for the grade
How buyers choose
What decides the sale of resins.
Specification sheet first
The formulator reads viscosity, solids content, cure and storage life against what they use now. If those numbers are missing from your page, you are not compared.
Trial batch in their formula
A drum or a few kilos go to the lab and then the pilot line. Approval is the technical head's, and purchase follows.
Supply continuity
A buyer worries about a resin that disappears from the market. Capacity, lead time and a second source are part of the conversation.
Application-led search
Many buyers search by use: resin for FRP boats, resin for wood coatings, resin for flooring.
Where orders are lost
What usually goes wrong when you sell resins.
In the words owners use on the first call.
“They tested and found a small difference, then stayed with the old resin”
Without a person asking what the difference was and whether it can be adjusted, the trial ends there.
“Our grade list means nothing to people outside the plant”
Internal codes do not match what a buyer searches. A page by application bridges the two.
“Smaller composite shops buy from the dealer, not from us”
Fabricators near Surat or Pune buy a few drums through a trader. Reaching them means reaching the trader.
The scope
The work we would propose for resins.
Measured on qualified enquiries, quotation requests, follow-up on each quotation, trial orders won and repeat orders. Anything here that needs a platform, directory or tool we have not used with you is confirmed with you before it goes in the scope.
- Grade and application pagesEach resin type gets a page by application with its specification table and a trial request.
- Technical sales scriptsWhat your technical person asks after a trial: cure behaviour, viscosity in their process, and what would change their mind.
- Trader and distributor enlistmentChemical traders and stockists near composite and coating clusters, offered a stock range and a contact route.
- Outreach to coating and composite makersLists of paint, laminate, FRP and flooring units by town, matched to the grades you make.
Trial batch tracking
A log that follows each trial from request to dispatch to result, with a call date set for the result.
What we do
What you get for resins.
Each deliverable and what it is there to change.
Specification tables on each grade page
Lets a formulator compare with their current resin at once.
A trial batch request form
Asks for the formulation, the process and the current resin, so the right grade goes out.
A trial-to-result log
Stops a promising trial from going quiet.
A trader pack
Price list, grades and data sheets for the stockist who sells small lots.
How the result is measured
- Trial batch requests
- Trials with a recorded result
- Qualified enquiries by application
- Traders and stockists added
- Trial orders won
- Repeat orders
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Grade list with viscosity, solids and cure data
- Technical data sheets and safety sheets
- Trial batches sent in the past and their outcome
- Traders and stockists you already supply
- Capacity and typical supply arrangement you can offer
Export and new regions
Selling resins beyond your home market.
Where you sell decides standards, documents, payment terms and freight. We work from Bengaluru and have no overseas office, so for a new region we start from your own enquiries, your existing buyers and the directories you already use.
Resin distributors and compounders
Overseas resin sales run through distributors and direct to coating and composite makers. We start from your existing export enquiries.
Sample shipping and documents
Samples cross borders as chemicals, with safety data in the buyer's format. Your forwarder and adviser confirm what is needed.
Trade fairs
Composites and coatings shows bring many technical buyers together. We plan the follow-up for the contacts you collect there.
Should I publish my price list?
How do I get a formulator to try a new resin?
Do I need a page for every resin code?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Chemicals & Specialty Chemicals
Makers of resins also need
Looking for the wider industry page? See chemical manufacturers.
This page is part of the manufacturing section. The hub also lists every manufacturing industry we write for.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.