Manufacturing · Chemicals & Specialty Chemicals
Nobody buys glue from a catalogue, they buy the one that held on their line.
An adhesive is judged on a bond. The buyer tries it on their own material, on their own line, at their own speed, and the first failure ends the conversation.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Adhesives are bonding products sold by substrate, cure and application, such as packaging, wood, footwear or assembly. GullySales builds the substrate-wise product pages, the sample routine and the dealer and OEM follow-up that move an adhesive from a trial bond to a standing order.
That makes the buying question practical: what are you sticking to what? A page that opens with that question is more useful than a list of product codes.
Last updated 16 Oct 2026. Licence, certification, labelling and advertising rules for chemicals & specialty chemicals differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if adhesives is what you make or sell.
- Makers of packaging, carton and labelling adhesives
- Wood, laminate and furniture adhesive producers
- Footwear, leather and fabric adhesive units
- Producers of tile, construction and assembly adhesives sold through dealers
Not for
It is not the right fit if.
- A seller who only repacks another brand's adhesive and cannot give technical support
- A unit that cannot offer trial quantities to a buyer
How buyers choose
What decides the sale of adhesives.
Substrate pair first
The buyer searches for what is being bonded: PVC to wood, paper to board, rubber to leather. The product name matters less than the match.
Line trial
The adhesive is tried on the production line for open time, set speed and strength. Operators and the line supervisor have a say along with the chemist.
Dealer channel for small users
Carpenters, shoemakers and fabricators buy from a dealer counter, and the dealer recommends what he stocks and sells easily.
Container and price per kilo
Drums for a factory, tins and tubes for a counter. The same chemistry is compared differently in each.
Where orders are lost
What usually goes wrong when you sell adhesives.
In the words owners use on the first call.
“The trial worked and then the next lot did not”
Consistency between lots is what a line buyer fears, and one bad drum ends a supplier. Your enquiry pages need to say how you check lots.
“Dealers do not push our brand”
A dealer stocks what the counter customers ask for and what earns margin. If nobody asks for your brand, he does not stock it.
“We sell to many sectors and our site talks to none of them”
The furniture maker and the carton plant need different pages, and one general catalogue serves neither.
The scope
The work we would propose for adhesives.
Measured on qualified enquiries, quotation requests, follow-up on each quotation, trial orders won and repeat orders. Anything here that needs a platform, directory or tool we have not used with you is confirmed with you before it goes in the scope.
- A page per substrate and applicationPages such as adhesive for laminate on plywood or carton pasting, each with the products, the open time you quote and a sample request.
- Dealer and applicator outreachCounter material, WhatsApp updates and a simple enquiry route for dealers who stock or could stock your range.
- Videos of the bond in useShort clips of application and cure on your own line, shown on product pages and sent on WhatsApp to dealers.
- Factory buyer prospectingLists of carton makers, furniture units, footwear workshops or whoever uses your type, by town and cluster.
Trial sample logging
Each trial pack recorded with the buyer's line, material and result, followed up by phone.
What we do
What you get for adhesives.
Each deliverable and what it is there to change.
Substrate-wise product pages
A buyer with a bonding problem lands on a page that names it.
A trial pack request form
Asks what is bonded, the line speed and the current adhesive, so the pack sent is the right one.
A dealer WhatsApp broadcast list
Counter staff hear about new grades and trial offers without waiting for a salesman.
Application clips
Short videos from your own line. They show the open time and the set better than a data sheet can.
How the result is measured
- Trial pack requests
- Trial packs with a recorded result
- Qualified enquiries by application
- New dealers stocking the range
- Trial orders won
- Repeat orders from factories and dealers
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Product range with the substrates each is meant for
- Technical data sheets
- A list of dealers and the towns they sit in
- Photographs or video of your product in use
- The last trial packs sent and any result you have
Export and new regions
Selling adhesives beyond your home market.
Where you sell decides standards, documents, payment terms and freight. We work from Bengaluru and have no overseas office, so for a new region we start from your own enquiries, your existing buyers and the directories you already use.
Distributors who already stock adhesives
Overseas sales usually run through a distributor serving a local industry, such as packaging or footwear. We start from the export enquiries you already have.
Sample freight and safety data
Some adhesives ship as hazardous goods, which your forwarder and adviser will confirm. Buyers also expect a safety data sheet in their format.
FAQ
Questions about selling adhesives.
Not here? More answers, or ask on WhatsApp.
Should I put the glue grade names on my website?
How do I get dealers to take my brand?
Can you help with a brand for retail adhesive tubes?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Chemicals & Specialty Chemicals
Makers of adhesives also need
Looking for the wider industry page? See chemical manufacturers.
This page is part of the manufacturing section. The hub also lists every manufacturing industry we write for.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.