Manufacturing · Consumer Products Manufacturing
Our mixers and heaters sell, but only where we already have a dealer.
An appliance is bought at a dealer's counter, after a look at three or four models and a word from the shop owner. The brand with no dealer in a town does not exist there, and a dealer who has stocked the product but cannot explain it to the buyer drops it.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Home appliances are electrical products for the household, such as mixer grinders, fans, water heaters, irons, induction cooktops and air coolers. GullySales helps the appliance maker recruit dealers and distributors in new territories and supports the dealer with material that makes the sale at the counter.
Last updated 16 Oct 2026.
Who it is for
This is written for you if home appliances is what you make or sell.
- Small and regional appliance brands selling through electrical and kitchen dealers
- Makers of mixer grinders, fans, geysers and cooktops for the Indian household
- Contract assemblers who build appliances for other brands
- Makers wanting to enter new states through distributors
Not for
It is not the right fit if.
- A brand without a service arrangement for products after sale. Dealers will not stock it.
- A maker who cannot confirm the safety approvals the product needs. Check them with your adviser first.
How buyers choose
What decides the sale of home appliances.
Dealer margin and scheme
The dealer compares margin and schemes across brands. A margin sheet beside the competition makes the decision.
Warranty and service reach
Dealers ask who repairs the product in their town. Without a clear answer they stock another brand.
Display and demonstration
A product on display with a card of features sells more than one in the godown. Dealers ask for display units.
The product's story at the counter
The buyer asks what this one does better than the next. The dealer needs a plain two-line answer.
Where orders are lost
What usually goes wrong when you sell home appliances.
In the words owners use on the first call.
“We have no dealers in half the country”
Territory by territory, a distributor or a dealer network has to be built. A target list and a pitch for each state is where this starts.
“Dealers stock us and then forget us”
A visit or a call after the first lot, with a reason, keeps the product moving.
“Customers complain and we hear late”
Service calls and complaints are sales information. Record them by product and town.
The scope
The work we would propose for home appliances.
Measured on qualified enquiries, quotation requests, follow-up on each quotation, orders won and, where you sell through dealers or shelves, repeat orders by channel. Anything here that needs a platform, directory or tool we have not used with you is confirmed with you before it goes in the scope.
- A dealer pitch with margin and warranty termsRange, margin, scheme, warranty and service support on one sheet.
- Distributor search by stateA list of electrical and kitchen-ware distributors in target states and an approach for each.
- Product pages and demonstration videoA short film per product showing use, which dealers can show on a phone.
- Dealer follow-up routineA call or visit plan for each new dealer after the first lot.
- Customer reviews and proofCollecting real customer feedback by product to show dealers.
What we do
What you get for home appliances.
Each deliverable and what it is there to change.
A dealer sheet per model
Features, price structure, warranty and service terms.
A demonstration video set
Gives dealers a way to show the product when no unit is on display.
A state-by-state distributor list
Names the distributors to approach and the dealers they supply.
A dealer follow-up tracker
Shows first lot date, stock check and next call.
How the result is measured
- Dealer and distributor enquiries
- Samples or display units sent
- Dealers added by state
- First lots and reorders
- Quotations sent
- Service complaints by model
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Model list with pricing and margin structure
- Warranty and service arrangements
- Current dealers and distributors by state
- Product photographs and any demonstration clips
- Customer complaints and feedback
Export and new regions
Selling home appliances beyond your home market.
Where you sell decides standards, documents, payment terms and freight. We work from Bengaluru and have no overseas office, so for a new region we start from your own enquiries, your existing buyers and the directories you already use.
Overseas importers of appliances
Importers in nearby markets stock Indian appliances. Your export enquiries show which ones.
Voltage, plugs and approvals
Destination markets set voltage, plug type and product approvals. The importer and your adviser confirm what applies.
FAQ
Questions about selling home appliances.
Not here? More answers, or ask on WhatsApp.
How do we recruit dealers in a new state?
Do dealers care about online reviews?
Should we sell on marketplaces too?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Consumer Products Manufacturing
Makers of home appliances also need
Looking for the wider industry page? See household products brands.
This page is part of the manufacturing section. The hub also lists every manufacturing industry we write for.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.