Manufacturing · Consumer Products Manufacturing
Parents like our toys when they see them, but the shop never gives us the shelf.
A toy is bought twice: a child wants it, and an adult pays for it. The maker has to speak to both, and to the shopkeeper in between who decides what is on the front shelf.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Toys are the plastic, wooden, soft and educational playthings that Indian makers sell to parents, schools and gift buyers. GullySales helps the toy maker reach retailers, distributors and school buyers, and shows the product in play, with the claims on the pack checked with your adviser.
Last updated 16 Oct 2026.
Who it is for
This is written for you if toys is what you make or sell.
- Makers of plastic and battery-operated toys for the mass market
- Wooden and handcrafted toy makers
- Makers of soft toys and dolls
- Educational toy, puzzle and activity kit makers selling to schools
- Toy makers who supply return gifts and festival sets in bulk
Not for
It is not the right fit if.
- A maker who has not checked the product against the rules that apply to toys. That is a conversation with your adviser before any marketing.
- A maker with one product and no plan to add a range.
How buyers choose
What decides the sale of toys.
Age band and play value
A parent reads the age on the box and asks what the child will do with it. A teacher asks what it teaches.
Pack and shelf appeal
In a shop the box does the selling. A trader judges the pack photograph before the toy.
Festival and birthday buying
Orders cluster around Diwali, birthdays and school terms. Distributors place stock before the rush, not during it.
Safety and certificate questions
Larger buyers and schools ask what the toy is made of and what papers exist. Answer from your documents, and let your adviser word any claim.
Where orders are lost
What usually goes wrong when you sell toys.
In the words owners use on the first call.
“Cheap imports sit next to us on the shelf”
Do not argue on rate. Show the material, finish and what the child does with it, and let the shopkeeper see the difference.
“We cannot get into school or institutional buying”
Schools buy through a teacher or an administrator who wants a sample and a list of activities. A sample kit with a lesson sheet gets that conversation started.
“Everything sells in one season and then stops”
Retailers forget you after Diwali. A reason to call in the quiet months keeps you on the list.
The scope
The work we would propose for toys.
Measured on qualified enquiries, quotation requests, follow-up on each quotation, orders won and, where you sell through dealers or shelves, repeat orders by channel. Anything here that needs a platform, directory or tool we have not used with you is confirmed with you before it goes in the scope.
- A retailer and distributor catalogue by age bandEach toy with age band, pack size, carton quantity and photographs of play.
- Short play videos for WhatsApp and InstagramFifteen-second clips of a child using the toy, which a shopkeeper can forward to customers.
- Toy shop and distributor outreachA list of toy wholesalers and gift shops in target towns, and a pitch built on margin and festival stock.
- School and activity-centre sample programmeA list of schools and play centres with the person who orders, and a sample kit with a lesson sheet.
A page per range, with documents ready to show
Materials and age bands in plain words, with a note that safety papers are available on request.
What we do
What you get for toys.
Each deliverable and what it is there to change.
A range catalogue by age band
Lets a retailer see where each toy fits on the shelf.
A set of play videos
Shows the toy being used, which a box photograph cannot.
A school sample kit and lesson sheet
Gives a teacher something to try and a reason to reply.
A festival stocking calendar for retailers
Sets the dates when distributors should hear from you before the season.
How the result is measured
- Retailer, distributor and school enquiries
- Catalogues and sample kits sent
- Follow-up on each sample
- Shops and distributors added
- Repeat orders in the slow months
- Bulk and return-gift orders won
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Range list with age bands and materials
- Test reports or papers you already hold for the products
- Photographs and video of the toys in use
- Retailers, distributors and schools you supply
- Peak and slow months in your orders
Export and new regions
Selling toys beyond your home market.
Where you sell decides standards, documents, payment terms and freight. We work from Bengaluru and have no overseas office, so for a new region we start from your own enquiries, your existing buyers and the directories you already use.
Importers and gift wholesalers
Toy importers and educational suppliers abroad often buy through trade fairs. Start with any export buyer who has already written to you.
Toy rules differ by country
Every market has its own requirements for toys and their testing. The importer and your adviser say what applies, and no page of ours states it.
Which toy shops should we approach first?
Can we put safety wording on our box or website?
Are schools worth selling to?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Consumer Products Manufacturing
Makers of toys also need
Looking for the wider industry page? See household products brands.
This page is part of the manufacturing section. The hub also lists every manufacturing industry we write for.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.