Skip to content
GullySales
GullySales
Tell us what you need

Electroplating and surface finishing units · Sales process

Move a buyer from drawing to trial lot to standing order in steps your staff can repeat.

A sales process for an electroplating unit is the set of steps from a buyer's first drawing to a repeat lot, written so any staff member can run it. GullySales documents the steps your best person already follows and turns them into a routine with an owner for each stage.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Sales process design and implementation

What sales process means

A sales process is the fixed sequence of steps, such as enquiry, site visit, quote and order, that every deal is expected to pass through in the same order. GullySales writes this sequence down for your business and checks that every salesperson actually follows it.

Also for electroplating and surface finishing units

Sales and marketing for electroplating and surface finishing units, the overview.

Last updated 11 Oct 2026.

For electroplating and surface finishing units

Where it usually goes wrong, and what we would do.

  • “Quotes are written from a photo”

    A price is given without asking the base material or the tests needed. The lot arrives and the job turns out to be different.

  • “Nobody owns the sample lot”

    The sample is collected by a driver, plated by the shop floor and judged by the buyer. No one in the office knows its status.

  • “The first lot goes well and then nothing”

    A buyer is happy with the sample and never hears about a schedule. The next lot goes to the plater who asked.

What we do

What we deliver for electroplating and surface finishing units.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A written sales sequence

    A one-page sequence from enquiry to standing order, naming who does each step and what is recorded.

    Result: Every enquiry follows the same path.

  2. A qualification checklist

    Questions to ask before quoting: part, finish, base material, thickness, tests, quantity and delivery location.

    Result: Quotes are written for the real job.

  3. A quote template for job work

    A quote that states the finish, the basis of pricing, the tests included and the conditions on rejections and rework.

    Result: The buyer reads a quote that leaves little to argue about.

  4. A trial-lot and handover routine

    A routine for collecting the sample, reporting the result and agreeing the schedule, with the buyer's decision recorded.

    Result: A good sample leads to a schedule.

  5. A follow-up routine for quotes

    A schedule of calls to buyers who received a quote and did not answer, with a note of what was said.

    Result: Quotes stop sitting unanswered.

How the result is measured

  • Deals following the process
  • Time spent at each step
  • Drop-off rate by step

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full sales process design and implementation page

Steps of a sale

Name the steps from drawing to standing order and say what each records.

Use the words your own office uses. Each step has one person who owns it.

Enquiry
Whoever answers writes down the buyer, the part, the finish and the source. If the drawing came on WhatsApp, save it into the record at once.
Qualify
Confirm base material, thickness, tests, quantity and whether collection is practical. Say no to a part that does not fit your tanks, and note the reason.
Sample and quote
Collect the sample, plate it and send the quote with the result. A quote with a sample result is easier to accept than a quote from a photo.
Follow-up
Call the buyer who has not answered and ask what he found on inspection. Write what he says and the date of the next call.
Close
Agree the lot pattern, the price basis and who at the buyer sends the challan. Get the first order as a written purchase order.
Handover to the line
Give the supervisor the part, the finish, the tests and the buyer's special instructions. Record the first lot's result and the reply to the buyer.

Who it is for

This is written for these electroplating and surface finishing units.

  • Zinc and zinc-nickel platers serving fastener and auto-part makers
  • Decorative nickel-chrome platers for bathroom fittings and furniture hardware
  • Hard chrome platers for hydraulic rods, rollers and moulds
  • Electroless nickel units for engineering and tooling parts
  • Anodising and hard anodising units for aluminium parts
  • Powder coating and painting lines attached to a plating unit
  • Phosphating and black oxide shops for fasteners and tools
  • Silver and gold platers for electrical contacts and jewellery
  • In-house plating departments that take outside job work

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the sales process work runs

  1. 1

    Study current deal flow

    We trace how deals actually move today, comparing across reps and outcomes.

  2. 2

    Define the stages

    Clear stages and criteria are designed to match how deals genuinely progress and close.

  3. 3

    Configure the CRM

    The process is built into your CRM so it is enforced structurally, not just documented.

  4. 4

    Train the team

    Reps are trained on the new process and why each stage exists.

  5. 5

    Review adoption

    We check after rollout whether the process is being followed and adjust where it is not.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Who in a small unit should handle each step?
The owner or sales person qualifies and quotes, the office staff track the sample and follow-up, and the supervisor handles the plating. Name each by person, not by role, so there is no doubt.
When should we quote?
Quote once you know the base material, finish, thickness, tests and quantity. A price on a photo invites argument after the lot arrives. If the buyer insists, say it is an estimate until the part is seen.
What do we do with a buyer who asks only for the lowest rate?
Quote honestly and state what the rate includes: tests, rework and delivery. A buyer who buys only on rate leaves for a cheaper line. Your time is better spent on buyers who value consistent lots.
What goes in the note after a buyer's call?
The date, who spoke, what was asked and what was promised, with the next step and its date. A note that says called buyer is no use to the next person.
Do plating units need marketing, or only good quality?
Good quality keeps a customer. It does not bring a new one while a buyer searches and cannot find you. A plater who is easy to find and quick to reply gets the sample lot where quality gets judged.
Can you write for platers who do many finishes?
Yes. We write a page for each finish, because a buyer looking for hard chrome does not want to read about zinc. Each page names only what that line can do.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for electroplating and surface finishing units

Everything else we would do for you.

Or start from the overview: sales and marketing for electroplating and surface finishing units.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need