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Electroplating and surface finishing units · Pay per click advertising

Pay only for the searches that come from buyers with a part to plate.

Google Ads for an electroplating unit means showing your line to the buyer who types a finish and a location at the moment he needs a plater. GullySales chooses the finishes and areas to bid on, blocks searches from students and equipment buyers, and counts calls and drawings as the enquiries.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Performance marketing and PPC

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for electroplating and surface finishing units

Sales and marketing for electroplating and surface finishing units, the overview.

Last updated 11 Oct 2026.

For electroplating and surface finishing units

Where it usually goes wrong, and what we would do.

  • “Chemical and machinery buyers click your ad”

    People looking for plating chemicals, rectifiers or a plant to buy search with the same words as a buyer of job work. Without blocks, you pay for them.

  • “The ad lands on a general home page”

    A buyer who searched for anodising reaches a page that opens with zinc. He leaves, and the click is wasted.

  • “A call is not counted as an enquiry”

    The calls and WhatsApp drawings are what a plating unit lives on. If they are not counted, you cannot tell which search paid.

What we do

What we deliver for electroplating and surface finishing units.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A finish-by-finish campaign structure

    A separate set of ads for zinc, hard chrome, anodising and the rest, so each ad speaks about one finish and one page.

    Result: The buyer sees the word he typed in the ad and on the page.

  2. A block list of wrong searches

    Searches for courses, kits, chemicals, machinery and jobs are listed and blocked, and the list is reviewed against what actually came in.

    Result: Money stays with buyers who have a part.

  3. Finish pages built to take the click

    Each ad lands on its own page with photographs, the base materials, the test proof and a form that asks for the drawing.

    Result: A clicking buyer has a reason to send his drawing.

  4. Call and WhatsApp tracking

    A tracked number and a WhatsApp link on every ad page, with a record of who called and what finish they asked for.

    Result: You can say which search brought which call.

  5. Area targeting around your gate

    Ads shown to the industrial areas you can collect from, and held back from places you do not serve.

    Result: Clicks come from buyers your van can reach.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

Decide which searches pay your line and which only cost you clicks.

Each row is a kind of search. Bid on the ones that mean a buyer with a part, block the ones that do not.

Bid: finish plus job work plus area
Zinc plating job work Peenya, hard chrome plating Ambattur. Send the click to the matching finish page, and count a call or a drawing sent as the enquiry.
Bid: a fault the buyer is facing
Searches such as plating peeling off or white rust on zinc plated parts mean a buyer with a rejected lot. Send him to the article that explains it and then to the form.
Block: courses, kits and training
Searches for electroplating course, plating kit or how to plate at home come from students and hobbyists. Add them to the block list on day one.
Block: chemicals, rectifiers and plant
A buyer of anodes, chemicals or a rectifier is a supplier's customer, not yours. Block the words and review the search report for new ones.
Block: jobs and vacancies
Searches that include job, vacancy or salary come from job seekers. Block them so your ad is not shown to people who want employment.
Count: a real enquiry
A real enquiry is a call that lasts long enough to discuss a part, or a drawing or photo sent with a finish named. Record it against the search that brought it.

Who it is for

This is written for these electroplating and surface finishing units.

  • Zinc and zinc-nickel platers serving fastener and auto-part makers
  • Decorative nickel-chrome platers for bathroom fittings and furniture hardware
  • Hard chrome platers for hydraulic rods, rollers and moulds
  • Electroless nickel units for engineering and tooling parts
  • Anodising and hard anodising units for aluminium parts
  • Powder coating and painting lines attached to a plating unit
  • Phosphating and black oxide shops for fasteners and tools
  • Silver and gold platers for electrical contacts and jewellery
  • In-house plating departments that take outside job work

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we bid on our own unit's name?
Usually yes, at low cost, if a rival also bids on your name. It keeps the top spot for buyers who already know you. Check the search report to see whether anyone else is bidding.
Is a call-only ad worth trying?
For a plating unit, often yes, because buyers phone with a drawing in hand. Show the ad only during hours when a person answers, and log each call so you can tell a real enquiry from a wrong number.
How do we stop job seekers clicking our ad?
Add words such as job, vacancy, salary and hiring as negative keywords. Check the search terms report from time to time, because new wrong searches appear.
How do we track calls that come after an ad?
Use a number that appears only on the ad pages, and ask each caller what finish they need. Write both in the enquiry record. Check Google's current rules on call tracking.
Do plating units need marketing, or only good quality?
Good quality keeps a customer. It does not bring a new one while a buyer searches and cannot find you. A plater who is easy to find and quick to reply gets the sample lot where quality gets judged.
Can you write for platers who do many finishes?
Yes. We write a page for each finish, because a buyer looking for hard chrome does not want to read about zinc. Each page names only what that line can do.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for electroplating and surface finishing units

Everything else we would do for you.

Or start from the overview: sales and marketing for electroplating and surface finishing units.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need