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Elderly care NGOs · Social media

Post about the home in a way every resident would be glad to see.

Social media for an elderly care NGO is the page on Facebook, Instagram or YouTube where donors, families and volunteers see what the home does. GullySales works on what is posted, who may appear in it and who replies.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of ngos at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for elderly care NGOs

Sales and marketing for elderly care NGOs, the overview.

Last updated 18 Oct 2026.

For elderly care NGOs

Where it usually goes wrong, and what we would do.

  • “A festival photo may not have been agreed to”

    A volunteer at Sankranti takes a photograph of residents and posts it before anyone asks. One resident may not want to be seen, and a relative who finds it first may be upset. The rule has to come before the camera.

  • “A moving post is not always the right post”

    A picture of a lonely resident gets attention and also treats a person as a prompt for pity. A post about the garden, the kitchen or a volunteer reading aloud tells the story with the resident's dignity intact.

  • “Followers are donors, not families”

    A family choosing a home looks at the page to see if it is alive and cared for. A donor looks for what happened with their gift. One page can serve both if each post says plainly what it is about.

  • “Comments go unanswered for days”

    A comment asking about admission sits unread because nobody owns the page. The question reads as indifference. One named person with a short list of answers solves it.

What we do

What we deliver for elderly care NGOs.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A resident photo and story rule

    A written rule that nobody is photographed, named or quoted without their own agreement, or the guardian's where needed.

    Result: A signed list of residents who have agreed and a rule the volunteers have read.

  2. A content frame for the page

    A set of post types, such as a day in the kitchen, a volunteer visit, a need explained and a thank-you.

    Result: A list of post types the trustees have approved.

  3. A comment and message routine

    Who answers, what is said to an admission question, and when a message is passed to the manager.

    Result: A routine with a named person and a set of ready replies.

  4. Volunteer posting guide

    A one-page brief for volunteers on what may be photographed and how to send it for approval.

    Result: A brief handed to every volunteer group before a visit.

  5. Thank-you posts for donors

    Posts that thank a gift with the donor's agreement, and without amounts if the donor prefers.

    Result: A thank-you post for each public gift, shown to the donor first.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these elderly care NGOs.

  • Free old age homes for destitute elders
  • Paid and donation-supported retirement homes
  • Day care centres for senior citizens
  • Home visit and meal delivery programmes for elders living alone
  • Palliative and hospice care charities
  • Dementia and Alzheimer's care organisations
  • Elder helplines and legal aid for senior citizens
  • Senior citizen associations and clubs

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we post photos of residents on festivals?
Only of those who have agreed, with a guardian where needed. Others can be left out, or shown from behind with their agreement. Check your own adviser on consent for images of older people.
Should we run paid posts?
Only after the page has the facts a visitor looks for. A paid post that lands on a bare page wastes the gift behind it. We decide with the trustees whether it is worth doing at all.
Who should hold the passwords to the page?
Two trustees or staff, not a single volunteer. When a volunteer leaves the access should not leave with them. We note the owners in writing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for elderly care NGOs

Everything else we would do for you.

Closest to this: content and social

Also for elderly care NGOs

Or start from the overview: sales and marketing for elderly care NGOs.

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