Livestock technology companies · Social media
Show the product working in a real shed so farmers recognise their own problem.
Social media marketing for a livestock technology company means posting what the product does on a working farm, on the platforms where farmers and officers already spend time. GullySales plans the posts, the video format and the replies, and keeps claims within what the product measures.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
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Sales and marketing for livestock technology companies, the overview.
Last updated 18 Oct 2026.
For livestock technology companies
Where it usually goes wrong, and what we would do.
“Farmers watch video, not text”
A short clip of a cow wearing the collar, filmed in the shed with the farmer talking, holds attention in a way a feature list cannot. The clip does not need studio polish; it needs a real shed, real sound and a clear point.
“The platform differs by buyer”
Farmers on basic phones are reached on WhatsApp and YouTube. Cooperative officers and company heads are on LinkedIn. Vets sit in professional groups. Posting the same item everywhere reaches nobody well.
“Claims about milk and health attract trouble”
A post saying the product raises milk output or cures a disease is a claim the company cannot stand behind and the vet will question. A post saying what the sensor records and what the farmer sees on the screen stays honest.
“A customer farm must agree to appear”
A host farm shown on video is a person, a family and a business. Written consent before filming protects both sides and gives you something you can show a cooperative head who asks if the farm is real.
What we do
What we deliver for livestock technology companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A content plan by platform
Which posts go where: shed clips for YouTube and WhatsApp, pilot notes for LinkedIn, vet briefings for professional groups.
Result: A plan that names the platform and the reader for every post.
A shed video shot list
A list of scenes to film on a customer farm, such as setup, a day with the product and the farmer's own words.
Result: A shot list a field team can follow with a phone.
A consent form for host farms
A plain record that a farm agrees to be filmed and named, in the farmer's language.
Result: A signed form on file before any farm appears online.
Reply guidelines
Wording for comments that ask about price, battery or milk output, kept inside what the product measures.
Result: A reply sheet the team can use without improvising a claim.
A post review
A look at which posts brought messages and enquiries, with the platform noted.
Result: A record of which posts led to a conversation.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these livestock technology companies.
- Herd management software and farm app companies
- Cow health, heat detection and wearable sensor makers
- Milk quality testing and analyser companies
- Cattle identification and traceability technology providers
- Poultry house climate and monitoring system makers
- Cold chain and milk collection software providers
- Fodder, feed ration and nutrition planning apps
- Drone and remote monitoring service providers for large farms
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform should a livestock tech company use first?
Can we post customer farm stories?
Do you run paid social ads?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for livestock technology companies
Everything else we would do for you.
Closest to this: content and social
Also for livestock technology companies
Or start from the overview: sales and marketing for livestock technology companies.
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