Metal ore mining companies · Other
Make your ore known to the steel and ferroalloy plants that buy by grade.
A manganese mine in north Karnataka has several thousand tonnes on the stockyard and a grade that suits a ferroalloy unit in Andhra. The lessee knows two buyers by name, and both are also being called by every other mine in the belt. Between the rains and the trucking season, an unsold stack is cash sitting in the open.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Marketing for a metal ore mining company means being known to the steel, pellet, ferroalloy and smelter buyers who purchase iron ore, manganese, chromite or bauxite by grade. Sales starts from an assay and a stockyard and aims at a standing offtake. GullySales builds the buyer list, the grade sheets and the enquiry record that auctions and spot calls do not provide.
Ore goes to a short list of plants, so a missed introduction is costly. A mine that is already known to a plant's purchase and raw-material teams before a stock is ready has an easier job, and one that sends the assay, the quantity and the loading point in a form the plant can act on has an easier one still.
Last updated 18 Oct 2026.
How buyers decide
How metal ore mining companies are chosen.
Steel, pellet, ferroalloy and aluminium plants buy ore against grade, size, moisture and delivered cost. The raw-material purchase team compares assays and samples from several mines, and the plant's lab confirms them. Some of the supply is bought through e-auctions and some through contracts, and the rules differ by state, mineral and lease type, so check them with your own adviser.
A plant keeps a mine as a source if the grade holds from lot to lot and the paperwork is in order when trucks load. A mine that answers promptly, keeps the grade steady and is easy to deal with is the one a purchase manager calls again.
The problem
What usually goes wrong for metal ore mining companies.
What owners tell us on the first call, in their words.
“We know only two or three buyers”
Most of our ore goes to the plants we have always sold to, and a change at any one of them leaves a stack unsold.
“Our assays live in different formats”
Each lab report looks different, and a buyer cannot compare lots without asking us to explain them.
“Enquiries from traders swamp the real buyers”
Calls arrive from agents who want a margin and do not name the plant, so we cannot tell a serious buyer from a fishing call.
“Auction timing leaves gaps”
Between auction lots or lease changes we have no sales activity running, and we start from nothing each time.
“Grade and quantity are not visible to the market”
Plants do not know what we hold, at what grade, or from which loading point, until someone calls them.
“Transport and loading details cause delays”
Buyers ask about rail siding, lorry access and weighbridge, and we answer them one by one on the phone.
What we do
What we do for metal ore mining companies.
Everything included for metal ore mining companies.
Buyer map for your ore
A list of steel, pellet, ferroalloy or smelter plants within a workable freight distance, with the raw-material head and the grade each one's process takes.
Grade and stock sheet
One sheet per lot with assay range, size, moisture, quantity, loading point and access, in the same layout every time.
Mine profile and capability deck
A short deck on the lease, the ore body in plain terms, handling and loading arrangements, and the way you deal with buyers.
Enquiry log and qualification
Every call is logged with who asked, which plant it is for, the quantity and the grade, and agents are separated from direct buyers.
Between-auction activity plan
A stock note and a short list of plants to write to when auctions or lots pause, with the grade sheet attached.
How the result is measured
- Direct plant buyers added
- Enquiries from plants against agents
- Lots sold and the buyer for each
- Share of sales to the top three buyers
- Tonnes unsold at the end of each season
- Introductions that led to a sample or trial
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for metal ore mining companies
Each has its own page: what it involves for metal ore mining companies, what you get, and what it is measured on.
- Lead generationFind the plants that take your grade before the stack on the yard goes unsold.
- SEOBe the page a purchase team finds when it searches for ore by mineral and grade.
- Social media marketingKeep the mine in front of raw-material heads on the networks they already read.
- Content marketingWrite what a raw-material head needs to read before ordering a sample.
- Buyer personaKnow who signs off on your ore at the plant, and what that person checks first.
- CRMRecord every plant, every lot and every call so the buyer list does not live in one head.
- Follow-up systemsMake sure a plant that asked for a sample hears from the mine again.
- WhatsApp marketingSend the grade sheet and the stock note where the purchase team already reads.
- Digital marketingBuild one online presence that a plant's purchase team can check in minutes.
- WebsiteGive a purchase team a site that answers the grade, the quantity and the loading point.
Worth a page and a campaign of their own
A list of the plants and raw-material heads that buy your ore and grade · A standard grade sheet with assay, size, moisture and loading point · A stock note that goes to buyers when a lot is ready · Enquiry sorting that separates plant buyers from agents · Search visibility for ore and grade terms plant teams type · A short list of plants that bid, kept ready for the gaps between auction rounds · Clear answers on rail, road and weighbridge · Introductions to ferroalloy and pellet units outside your usual buyers · A record of every lot sold, with buyer and grade
Priority campaigns
Campaigns for what metal ore mining companies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Ferroalloy and pellet plant outreach
Direct introductions to ferroalloy and pellet units whose process suits your grade, with a grade sheet and a sample offer.
Search presence for ore grades
Pages for each ore and grade with the terms a purchase team uses, and a short form that asks for quantity and destination.
Stock availability notice
A message for the buyer list, written for the moment a lot is ready, with the sheet attached and one person named to call.
Trade body and conference presence
Preparation for mining and metals conferences, with the deck, the grade sheet and a plan for who to meet.
Beyond search
Where we reach buyers of metal ore mining companies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Raw-material and purchase heads
The raw-material buyers at steel, pellet and ferroalloy plants, each with a first note that names your grade and loading point.
Ferroalloy and smelter clusters
Ferroalloy and smelter units within your freight range, approached with a note on the grade, size and moisture that suit their furnaces.
Traders and agents
An agent who names the plant gets the standard sheet; one who will not name it is told the price list only goes to buyers. The rule is written down once.
Search and directories
A raw-material head searching for manganese fines or chromite lumps by grade should find a page with the assay range and the loading point, not a bare directory line.
Mining and metals associations
Mining and metals events in your region, with the deck and grade sheet prepared so a conversation can be followed by a document.
Who it is for
This is written for these metal ore mining companies.
- Iron ore mines selling lumps, fines and pellet-grade ore
- Manganese ore mines supplying ferroalloy and steel plants
- Chromite mines supplying ferrochrome producers
- Bauxite mines supplying alumina and aluminium plants
- Copper, lead and zinc ore producers selling concentrate
- Mine lessees selling through contracts or e-auctions
- Beneficiation and washing plant operators at the mine
- Captive mine owners with surplus ore to sell
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
How the work runs for metal ore mining companies
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Ore, lease and stockyard
What lies on the yard by grade and tonnage, how it sells now, whether through auction or contract, and which two or three plants carry the most weight.
- 2
A call from a stranger, traced
The sheets you send today are looked at, along with what happens when a raw-material head you have not met rings the mine office.
- 3
Grade sheet and buyer list
These two documents are made first, since the stock note, the outreach and the enquiry log all lean on them.
- 4
Introductions and the enquiry log
Notes go to named plants, and each reply is written against the plant and the lot it concerned.
- 5
Reading the log with the mine office
Plants contacted, lots sold and tonnes left on the yard are read together, and the buyer list changes as plants answer or stay silent.
Where this fits
Three pieces of sales work, in this order.
GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions metal ore mining companies ask before they call.
Not here? More answers, or ask on WhatsApp.
Are there limits on how a mine may market its ore?
Can marketing help when we sell only through auctions?
Will you contact plants on our behalf?
We mostly deal through agents. Do we have to stop?
Can we quote a plant in another state?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Other. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.