Metal ore mining companies · Digital marketing
Build one online presence that a plant's purchase team can check in minutes.
Digital marketing for a metal ore mine joins the site, search, LinkedIn, mail and WhatsApp into one way of being found and checked by plant buyers. GullySales works on how these pieces use the same grade sheet and enquiry record, so a buyer meets one mine, not five different descriptions.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Also for metal ore mining companies
Sales and marketing for metal ore mining companies, the overview.
Last updated 18 Oct 2026.
For metal ore mining companies
Where it usually goes wrong, and what we would do.
“Buyers check a mine online before calling”
A purchase head who has heard the mine's name looks it up. What turns up decides whether a call is made. A coherent site, a company page and a grade sheet tell the buyer the mine is organised.
“Channels should repeat the same facts”
If the site gives one moisture range and the stock note another, the buyer notices. A single grade sheet that feeds every channel stops the mine from contradicting itself.
“Paid advertising suits only a few uses”
Ore is bought by a short list of plants, so broad paid campaigns reach the wrong people. Paid placement is worth considering only for a narrow search term, a particular ore or a conference, and only when the landing page is ready.
“Measurement is about plants, not clicks”
Visits and likes say little. The record that matters shows which plants wrote, which asked for a sample and which took a lot. Digital activity is judged against that record.
What we do
What we deliver for metal ore mining companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Channel plan for the mine
A short plan stating which channels the mine uses, for which buyers, and who runs each one.
Result: Each channel has a purpose and an owner.
Shared grade sheet as the source
One sheet that all channels draw on for assay, size, moisture and loading facts.
Result: The same figures appear on the site, in decks and in notes.
Landing page for enquiries
A page for each ore that takes the buyer from a search or a note to a form asking for plant, quantity and destination.
Result: Each enquiry arrives with the facts the mine needs.
Enquiry source tracking
A way to record whether each enquiry came from search, LinkedIn, mail, WhatsApp or an event.
Result: You can see which channel brought which plant.
Plain reading of results
A short reading of plants reached, enquiries received and lots sold, against the activity run.
Result: The owner reads results in terms of plants and tonnes.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these metal ore mining companies.
- Iron ore mines selling lumps, fines and pellet-grade ore
- Manganese ore mines supplying ferroalloy and steel plants
- Chromite mines supplying ferrochrome producers
- Bauxite mines supplying alumina and aluminium plants
- Copper, lead and zinc ore producers selling concentrate
- Mine lessees selling through contracts or e-auctions
- Beneficiation and washing plant operators at the mine
- Captive mine owners with surplus ore to sell
How it works
How the digital marketing work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need all the channels?
Is paid advertising worth trying?
How do we know it is working?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for metal ore mining companies
Everything else we would do for you.
Closest to this: strategy and research
Also for metal ore mining companies
Or start from the overview: sales and marketing for metal ore mining companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.