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Metal ore mining companies · Social media

Keep the mine in front of raw-material heads on the networks they already read.

Social media marketing for a metal ore mine means posting where plant managers, purchase heads and metals-trade people already spend their reading time, mainly LinkedIn. GullySales works on what the mine shows, who reads it and how a comment becomes a conversation with a named plant.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Quarry staff examine aggregate samples at a safe observation point

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026.

For metal ore mining companies

Where it usually goes wrong, and what we would do.

  • “LinkedIn is the working network”

    Purchase managers and plant heads in steel and ferroalloy keep LinkedIn profiles and follow suppliers there. A mine with a company page and a few steady posts is easier to place than one that exists only as a phone number passed between agents.

  • “Show the yard, not a slogan”

    A photograph of a sorted stockyard, a weighbridge or a loading line tells a purchase team more than a line about quality. The post should say which ore, which grade range and which loading point, in the same words as the grade sheet.

  • “People and safety posts build trust”

    A buyer sending trucks wants to know the mine is run with care. Posts on site safety practice and the people who run the loading line are factual and welcome, so long as they carry no invented claims.

  • “A post is not a lead until someone replies”

    A like from a trader tells the mine nothing. A message from a raw-material head asking for a sheet is a lead, and it needs an answer from a named person on the same day, not a scheduled reply.

What we do

What we deliver for metal ore mining companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Company page set-up

    A complete page with lease location, ores handled, grade range, loading arrangements and a named contact.

    Result: A buyer who lands on the page finds the same details as on the grade sheet.

  2. Post plan for the mine

    A set of post types such as stock notice, yard photograph, loading line and safety practice, each with a layout you can reuse.

    Result: The mine office knows what to post when a lot is ready.

  3. Plant-side connection list

    A list of raw-material and purchase heads at target plants, with a short connection note that names the grade.

    Result: Each connection request says why the mine is writing.

  4. Reply handling note

    A one-page guide on who answers a message, what is sent back and where the reply is recorded.

    Result: Every message ends up in the lead record against a plant.

  5. Photograph brief

    A list of the yard, weighbridge and loading shots to take, so a phone camera gives usable images.

    Result: Every post uses a picture of your own mine.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these metal ore mining companies.

  • Iron ore mines selling lumps, fines and pellet-grade ore
  • Manganese ore mines supplying ferroalloy and steel plants
  • Chromite mines supplying ferrochrome producers
  • Bauxite mines supplying alumina and aluminium plants
  • Copper, lead and zinc ore producers selling concentrate
  • Mine lessees selling through contracts or e-auctions
  • Beneficiation and washing plant operators at the mine
  • Captive mine owners with surplus ore to sell

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should the mine post prices?
No. Post the grade, the lot and the loading point. A price on a public post invites agents, and the commercial talk belongs with the plant.
Is YouTube worth it for a mine?
A short video of the loading line or the stockyard can serve a buyer who wants to see the site before visiting. It is an addition to LinkedIn, not a replacement for it.
Can staff post from their own accounts?
They can, if the mine agrees a simple rule on what may be said about grades and buyers. We write that rule with you.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.