Outsourced accounting and bookkeeping firms · Website
Build a site that tells an owner who will keep the books, in which software, and what to send.
A website for an outsourced accounting firm has one job: showing a worried owner that the books will be kept by named people, in software they use, with a clear list of what to send. Most firm sites list services and a stock photo of a calculator. GullySales builds the site around the jobs, the takeover and the questions an owner asks before ringing.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
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Sales and marketing for outsourced accounting and bookkeeping firms, the overview.
Last updated 6 Oct 2026.
For outsourced accounting and bookkeeping firms
Where it usually goes wrong, and what we would do.
“A services list that every firm shares”
Accounting, taxation, payroll, audit, ROC. A seller on Amazon cannot tell if you do his settlements, and a clinic cannot tell if you have kept a doctor's books.
“The site hides who does the work”
No names, no photographs, no roles. An owner about to hand over bank statements wants to see the person who will open the file.
“A contact form that asks too much”
A long form on a phone, with no number to ring. An owner who has a notice in hand rings a firm whose number is visible and leaves one whose form scrolls.
What we do
What we deliver for outsourced accounting and bookkeeping firms.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Pages built around the job and the client
Bookkeeping, GST returns, payroll, backlog clean-up and takeover, with pages for sellers, startups and clinics where you hold real clients.
Result: A visitor finds the page for their situation in one tap.
A team page with roles and names
The partners and the people who will post the books, with their roles and what they handle, and photographs where they agree.
Result: The owner sees who will open the file.
A what-to-send page
The document checklist, how to share it, and what happens when something is missing, with a sample list.
Result: The first call is shorter and the first month cleaner.
A sample report page
A management report on made-up numbers with a note on how to read it, and a link to ask for a call.
Result: Buyers see the output before they commit.
A call and WhatsApp option on every page
A phone number and a WhatsApp link fixed at the top on phones, with a short form below for those who prefer it.
Result: Enquiries do not depend on a long form.
A site the firm owns and can edit
The domain registered in the firm's name, access held by a partner, and a way to edit text without a developer.
Result: A change of agency or staff does not lock the firm out.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
What the page must show
What an owner looks for on an accounting firm's website before ringing, and how to show it.
- Who will keep my books
- Show names, roles and a short line on what each person handles. Ask each person to agree to appear, and keep the page current when someone leaves.
- Which software you work in
- Name Tally Prime, Zoho Books, QuickBooks or others you actually use, with a line on whether you work on the client's licence. A buyer who runs one of them looks for it.
- What I send and how
- A checklist of bills, statements and payroll inputs, and one place to send them. Show a sample of the missing-papers list the client sees, with no real names.
- What I will see, and when
- A sample management report with made-up figures. Say what the owner receives, in what form and from whom, without promising a calendar the firm cannot keep.
- How my data is handled
- A plain paragraph on who can open a file, how access is given and removed, and what happens to the books if the client leaves. Avoid unproven security claims.
- What you do not do
- State what stays with the client's CA, such as audit sign-off or opinions that need a registration. An honest limit builds more trust than a long list of services.
Who it is for
This is written for these outsourced accounting and bookkeeping firms.
- Bookkeeping firms for small traders and shops
- Accounting firms for startups and funded companies
- Firms serving ecommerce and D2C sellers
- Virtual CFO and management reporting practices
- Payroll and statutory compliance bundle firms
- Firms serving doctors, clinics and independent professionals
- Offshore bookkeeping teams serving US, UK and Australian clients
- Outsourcing arms of chartered accountant practices
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for outsourced accounting and bookkeeping firms
- 1
Assess
We look at where the last clients came from, which jobs you want more of, who handles first calls and how scopes are written today.
- 2
Fix the quote step
A scope template and a reply routine, so every serious enquiry gets a named person and a written scope, not a rate over the phone.
- 3
Build the presence
A website organised by job and client type, a correct Google Business Profile and consistent directory details.
- 4
Show the work
Sample reports, a takeover guide and short answers to the questions owners ask, written from your own files with client details removed.
- 5
Keep the book
A document routine, an early-warning list of clients going quiet, and the second-service conversation.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we use a marketplace listing instead of our own site?
Do we need the site in other languages?
Does mobile speed matter for our site?
Whose name should the website domain be in?
We are run by chartered accountants. Can we advertise?
Should we put our fees on the website?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for outsourced accounting and bookkeeping firms.
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- 6 min read · 6 Oct 2026What a buyer checks before hiring a VAPT firmBefore a CISO or IT head lets an outside firm test their systems, they look for a sample report, named testers, a clear method and proof of similar work. Here is how to be ready.
- 6 min read · 3 Sept 2026How to get architecture projects: where commissions actually come fromArchitecture projects come from repeat clients, referrals, a portfolio that answers a client's questions, and patient follow-up. Decide which kind of project you want, then build for that one.
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Also for outsourced accounting and bookkeeping firms
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- CRM for outsourced accounting and bookkeeping firms
- Customer retention for outsourced accounting and bookkeeping firms
Or start from the overview: sales and marketing for outsourced accounting and bookkeeping firms.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.