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GullySales

Printing businesses · Pay per click advertising

Bid on the jobs with margin, not on the visiting cards you lose on price.

Pay-per-click (PPC) advertising for a printing business buys the enquiries worth having: packaging runs, large format and urgent work with a deadline. GullySales builds campaigns around those job types, keeps them running in shop hours, and counts the orders rather than the clicks.

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A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

Also for printing businesses

Sales and marketing for printing businesses, the overview.

For printing businesses

Where it usually goes wrong, and what we would do.

  • “Online printers will always outbid you on visiting cards”

    A national printer can pay more for that click than the job is worth to your press, so the budget belongs on packaging, signage and next-day work.

  • “The buyer is on a deadline, so the phone must be answered”

    An enquiry for a banner needed tomorrow is worth nothing if the advertisement runs at midnight and the call reaches a switched-off phone.

  • “One campaign cannot cover a wedding card and a monocarton”

    A family printing invitations and a factory buying cartons have different budgets and different words, and mixing them wastes both.

What we do

What we deliver for printing businesses.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by job type

    Separate campaigns for packaging, large format, invitations and corporate stationery, each with its own words and daily budget.

    Result: Spend moves to the job type that returns it.

  2. Ads scheduled to shop hours

    Search ads running only when someone is at the counter to answer, with call buttons on mobile results.

    Result: A deadline enquiry reaches a person, not a voicemail.

  3. Negative keyword work

    Searches for printer cartridges, printing jobs, printer repair and home printers excluded, since they cost money and never become orders.

    Result: Your budget stops paying for the wrong kind of search.

  4. Landing pages carrying specifications

    Each campaign pointed at a page showing samples, paper options, minimum quantity and turnaround for that exact job.

    Result: The click lands on the answer the buyer wanted.

  5. Order tracking against ad spend

    Every ad enquiry logged with the job type, the quantity and whether it became an order, reviewed against the baseline taken at the start.

    Result: You know the cost of a packaging order, not the cost of a click.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, then reported every month against it.

Read the full performance marketing and PPC page

Who it is for

This is written for these printing businesses.

  • Commercial offset printing businesses
  • Digital and quick-print shops
  • Packaging and label printing businesses
  • Large format and signage printers
  • Wedding and event stationery printers
  • Corporate stationery and print suppliers
  • Textile and garment printing businesses
  • Print-on-demand and personalised merchandise printers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for printing businesses

  1. 1

    Assess

    We look at your local search visibility, how fast a quote reaches a customer, how your samples are presented, and whether reorders from regular customers are tracked.

  2. 2

    Build a sample portfolio and reply routine

    Photographs of real completed jobs organised by type, and a same-day quote turnaround for common enquiries.

  3. 3

    Speed up quoting

    Templates and pricing references for common job types so a quote does not depend on locating an old sample or file.

  4. 4

    Bring customers in

    Local search, referrals, and direct outreach to offices, event planners and businesses that print regularly.

  5. 5

    Keep repeat accounts

    Reorder reminders and a dedicated point of contact for regular business customers, so they never need to go looking elsewhere.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

  • Burhani Hydroline

    Situation
    The website was dated. Menus were hard to follow, pages were slow, and it did not work properly on a phone, which is where a buyer looks first.
    What we did
    • Research before design
    • Wireframes and prototypes
    • The full product catalogue
    • An online checkout
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

WhatsApp usor call +91 80958 58589

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We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
How much should a print shop put into ads?
Enough to test two job types properly for a few months, which we size in the audit against your average order value. Your media spend is billed to you separately from our fee, so you can see what the platform took.
Are ads worth it for wedding invitations?
For the season, yes. Families search in a concentrated few months and compare designs before visiting. Outside that window the same money does better on packaging and corporate work.
Do we need to advertise?
Not for urgent jobs, which are won on a fast quote and visible samples. Ads help for a specific push, such as wedding invitations from October or a new packaging line.
Should we check the label text a food brand sends us?
Yes, before the plates are made. Point out a missing FSSAI licence number, net quantity or MRP, even though the brand is responsible for them. A reprint costs both of you, and the brand remembers the printer who caught it.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

More for printing businesses

Everything else we would do for you.

Or start from the overview: sales and marketing for printing businesses.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit
Book a free audit