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Arbitration and mediation firms · Lead generation

Bring in the right disputes, not every enquiry that mentions a clause.

Lead generation for an arbitration or mediation firm means reaching the lawyers, companies and contract drafters who can name you or refer a matter. GullySales works on the pages, outreach lists and enquiry sheet that point those people to the disputes you actually run.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of law firms at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for arbitration and mediation firms

Sales and marketing for arbitration and mediation firms, the overview.

Last updated 18 Oct 2026.

For arbitration and mediation firms

Where it usually goes wrong, and what we would do.

  • “An enquiry may come from a lawyer, not a party”

    The person who writes first is frequently counsel for one side, checking whether you can take a matter. That enquiry needs a different reply from a small business owner asking about a stalled payment. Sorting them on arrival decides who answers and what is sent.

  • “A dispute that is outside your rules wastes a sitting”

    A matter arrives with a clause naming another institution, or a seat you do not administer. If the website never says which matters you take, registry staff spend time on enquiries they must decline. A plain scope statement filters before the phone rings.

  • “Mediation leads come from a decision to try, not a search”

    A company rarely searches for a mediator until counsel has suggested one. The lead is therefore created in the lawyer's office, and your job is to make the suggestion easy to pass on, with a short note describing what mediation asks of each side.

  • “Referrals need a record or they stay accidental”

    Counsel who mention you once may never do so again if nobody thanks them or learns what became of the matter. A register of who referred what, kept inside confidentiality limits, shows which relationships deserve another visit.

What we do

What we deliver for arbitration and mediation firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Scope statement for enquirers

    A short page and form text saying which disputes, seats and rules you administer or sit under, and which you do not.

    Result: Registry staff can point an unsuitable enquirer to the scope page instead of explaining it each time.

  2. Enquiry sheet with a source column

    One sheet recording who wrote, whether counsel or party, the dispute type, the clause and how they found you.

    Result: Each filed matter can be traced back to the first contact that led to it.

  3. Counsel-facing note on what you take

    A one-page sheet a lawyer can forward to a client, stating matters handled, how a matter is started and what papers are needed.

    Result: Counsel can brief a client about you without a call.

  4. Referral register

    A log of counsel and bodies who sent matters or named you, with the date of the last conversation, kept without client details.

    Result: The register shows which referrers have not heard from you for the longest.

  5. Outreach list by dispute type

    Commercial lawyers and in-house teams grouped by the disputes they draft for, such as construction or shareholder agreements.

    Result: Each group has a note written around its own kind of contract.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these arbitration and mediation firms.

  • Institutional arbitration centres
  • Commercial mediation centres and private mediators
  • Boutique arbitration practices with senior arbitrators
  • Construction and infrastructure dispute resolution firms
  • Online dispute resolution platforms
  • Shipping and trade arbitration practices
  • Family and community mediation services
  • Arbitrator panels attached to chambers of commerce

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we advertise to get disputes?
Advocates and some bodies face strict limits on solicitation and advertising. We write informative material about your process and scope, never outcome claims or solicitation. Advertising rules differ by profession and by state, so check what you may publish with your own council or adviser.
Which source of leads matters first for a new firm?
The source differs from firm to firm. We begin by reading your last matters to see whether a clause, a lawyer or a party's own search brought each one, and build around the source that already works.
Do we need paid ads?
Not by default. Parties seldom pick a forum from an advertisement, and platforms have their own rules for legal services, so check the platform's current rules. Pages, drafter outreach and referral records come first, and paid reach is decided afterwards.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for arbitration and mediation firms

Everything else we would do for you.

Closest to this: leads and follow-up

Also for arbitration and mediation firms

Or start from the overview: sales and marketing for arbitration and mediation firms.

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