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Arbitration and mediation firms · Professional services

Be named in the dispute clause before the dispute begins.

A construction contractor and a developer in Hyderabad have a stalled payment and an arbitration clause neither can read. Their lawyers suggest a mediator first. One of them goes online to see who the mediator is, how long the firm has been doing this and what the process looks like.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of law firms at work in India

In one paragraph

Arbitration and mediation firms resolve commercial disputes outside court, as institutions, panel members or practices that run proceedings. Marketing for them means being named in contracts and shortlisted by counsel and companies; sales means turning an enquiry into an appointment or a filed matter. GullySales writes the profile and process explainers, plus notes for contract drafters.

Parties accept an arbitrator or mediator because someone they trust named one. Your marketing makes your name easy to give: who you are, which disputes you handle, how a matter begins and what the parties do at the first sitting.

Last updated 18 Oct 2026.

How buyers decide

How arbitration and mediation firms are chosen.

The choice does not rest with one person. Lawyers on both sides propose names, the contract may name an institution, and parties accept a name they can both trust. Corporate counsel look for subject experience in construction, shipping, IP or shareholder disputes, and a clean record of finishing matters.

In mediation, the parties or their lawyers decide that a settlement is worth a try and look for a mediator with calm, subject knowledge and a venue that suits both. Courts also refer matters to court-connected centres, and those are outside the control of private firms.

Contract drafters decide a lot earlier. They name a seat, rules and an institution when the contract is signed, long before any dispute. Firms that talk to the drafters get named. Rules and institutions differ and change, so a good page tells readers to check the clause with their counsel.

The problem

What usually goes wrong for arbitration and mediation firms.

What owners tell us on the first call, in their words.

  • “Nobody has heard of us until the dispute is big”

    Parties choose an institution or arbitrator by name, and ours is not in the contracts that matter.

  • “Lawyers do not know what we run and what we do not”

    Counsel cannot tell if we handle a fast-track matter, a mediation or a full institutional case.

  • “Our process page reads like a rulebook”

    Parties want to know what happens first, who attends and what they will be asked, and the page lists clauses instead.

  • “Corporate counsel need a quick proof of experience”

    We cannot publish client names or results, so the page does not show subject depth.

  • “Enquiries from small businesses end at 'how much will it cost?'”

    The honest answer depends on the claim and the rules, and nobody explains that early.

What we do

What we do for arbitration and mediation firms.

Everything included for arbitration and mediation firms.

  1. A process page in the order things happen

    What the parties do first, who attends, what papers to bring and what a typical sitting involves, in plain words and without promising outcomes.

  2. A clause guide for contract drafters

    Model dispute clause points for seat, rules and appointment, with a line that counsel must check what fits their contract.

  3. Subject pages for the disputes you handle

    Construction payments, supply contracts, joint ventures and partnership exits, each with how disputes of this kind move.

  4. A panel and profile page

    Arbitrators' and mediators' qualifications and areas, written inside the relevant professional rules and matched across directories.

  5. An intake and registration sheet

    What a party must give to start a matter: parties, contract, clause, claim, seat and language.

  6. A seminar and training page

    Listings for talks and workshops you run for lawyers and companies, with a way to enrol.

How the result is measured

  • Enquiries by source
  • Matters filed against enquiries
  • Appointments received by named referrer
  • Contract clauses naming you, as reported to you
  • Workshop attendees who later refer

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for arbitration and mediation firms

Each has its own page: what it involves for arbitration and mediation firms, what you get, and what it is measured on.

Worth a page and a campaign of their own

Institutional arbitration administration · Ad hoc arbitration and arbitrator appointment · Commercial mediation · Construction, infrastructure and payment disputes · Shareholder and partnership dispute resolution · Pre-litigation settlement conferences · Emergency arbitrator and fast-track procedures · Training of lawyers in arbitration and mediation practice

Priority campaigns

Campaigns for what arbitration and mediation firms most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • Contract drafter outreach

    A list of commercial lawyers and in-house teams who write contracts, with a note for each on naming a seat, rules and institution.

  • Mediation-before-litigation message

    A plain page and short note for lawyers and companies about trying mediation before filing, and what it asks of the parties.

  • Construction and infrastructure round

    Introductions to contractors' associations, developers' bodies and project counsel, around payment disputes.

  • Lawyers' workshop series

    A workshop outline for junior lawyers on appearing in arbitration and mediation, with a handout on your process.

Beyond search

Where we reach buyers of arbitration and mediation firms, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • Commercial lawyers and in-house counsel

    They name seat, rules and institution. A list of firms and in-house teams in your city is prepared, with a note for each.

  • Contractors' and developers' associations

    Contractors and developers meet payment disputes on the same projects. A plain session outline on resolving them is prepared for the association.

  • Chambers of commerce and trade bodies

    Their members sign contracts with dispute clauses. A short talk outline on reading and choosing one is prepared.

  • Courts' bar associations

    A bar association may invite speakers on mediation. A request letter and a session outline are prepared.

Who it is for

This is written for these arbitration and mediation firms.

  • Institutional arbitration centres
  • Commercial mediation centres and private mediators
  • Boutique arbitration practices with senior arbitrators
  • Construction and infrastructure dispute resolution firms
  • Online dispute resolution platforms
  • Shipping and trade arbitration practices
  • Family and community mediation services
  • Arbitrator panels attached to chambers of commerce

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for arbitration and mediation firms

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Learn how matters begin

    The last matters you received, who named you in each and whether it was a clause, a lawyer's suggestion or a party's own search.

  2. 2

    Write the process and subject pages

    With your check, in plain words and without promises on outcome.

  3. 3

    Make the drafter's job easy

    The clause guide and a short sheet that counsel can forward.

  4. 4

    Approach the lawyers

    Introductions go to the commercial counsel on the list, with every contact and reply entered in one sheet.

  5. 5

    Read the record

    Filed matters and appointments set against the enquiries that preceded them. A dispute type that brings enquiries but no filings sends the process page back for rewriting.

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions arbitration and mediation firms ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can arbitration firms advertise?
Advocates work under strict advertising rules, and institutions and panels may have their own. We keep material informative and avoid outcome claims, and your own council or adviser confirms what applies.
How can we get named in contracts?
By reaching the lawyers who draft them, with a clear clause guide and a reason to trust your process.
Can you publish our past awards or case numbers?
No awards and no case numbers. Arbitration and mediation proceedings are confidential, and the Arbitration and Conciliation Act restricts disclosure of arbitral proceedings except where the law requires it. Describe the kinds of dispute you handle instead, and ask your counsel before publishing anything about a matter.
Is mediation marketing different from arbitration marketing?
They differ. Mediation depends on the parties choosing to try it, so the message is about trying a settlement before filing. Arbitration depends on the clause, so the drafter matters more.
Should we publish our rules and fee schedule on the website?
A drafter choosing a seat or an institution wants the procedure rules and the scale of fees in front of them before naming you in a clause. Publish what is already adopted and approved by your panel. What a firm or an advocate may display differs by state and by body, so check with your own council or adviser.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and we tell you which applies to you after we have spoken. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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