Arbitration and mediation firms · WhatsApp marketing
Answer the first message in a way that begins a registered matter.
WhatsApp for an arbitration or mediation firm is a business line used to answer enquiries, share forms and confirm sittings. GullySales works on the greeting, the replies and the rules for what may and may not be sent on a chat.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
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Sales and marketing for arbitration and mediation firms, the overview.
Last updated 18 Oct 2026.
For arbitration and mediation firms
Where it usually goes wrong, and what we would do.
“Business owners message before they write”
A contractor with a stalled payment finds a number and sends a short message. An answer in plain words, with what you need to see, turns that into an enquiry. A silent line sends the contractor to the next number.
“A chat is not a place for case detail”
Parties will type their claims into a message. Documents and arguments sent on a chat are hard to protect and hard to file. The reply should ask for the contract and clause by the route you designate, and keep the chat for logistics.
“Sittings need confirmations”
Online and in-person sittings involve several people. A confirmation message with date, time, link or venue and the registry contact stops a missed sitting. The message holds logistics only and none of the dispute.
“Group chats mix people who should not read each other”
A group that adds both sides and counsel invites messages that should have gone to one person. Use one-to-one messages, or a group only where your rules permit it and every member is meant to see everything.
What we do
What we deliver for arbitration and mediation firms.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Business line setup
A business profile with firm name, description and a greeting that states what the line is for.
Result: A person writing for the first time is told what to send and where.
Reply library
Prepared answers for scope, papers, venue and sitting questions.
Result: Staff reply from the same wording each time.
Rules for what goes on the chat
A written note covering what may be shared, what must go elsewhere and when to move to a call.
Result: Staff know where each kind of document should be sent.
Sitting confirmation message
A template for date, time, venue or link and the registry contact.
Result: Every confirmation carries the same details.
Chat-to-sheet routine
A step that moves each real enquiry from the chat into the enquiry sheet.
Result: No enquiry exists only on a phone.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these arbitration and mediation firms.
- Institutional arbitration centres
- Commercial mediation centres and private mediators
- Boutique arbitration practices with senior arbitrators
- Construction and infrastructure dispute resolution firms
- Online dispute resolution platforms
- Shipping and trade arbitration practices
- Family and community mediation services
- Arbitrator panels attached to chambers of commerce
How it works
How the whatsapp marketing work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand current WhatsApp use
We review how customers currently message you and how consistently, if at all, it is answered.
- 2
Audit common questions
We identify the questions that come up repeatedly, which decide what should be automated first.
- 3
Set up automation and templates
An automated first response and quick reply templates are built for the most common needs.
- 4
Connect to the CRM
Conversations are linked to customer records so context carries over between team members.
- 5
Measure and optimise
We track response time and conversion, refining automated responses based on what customers actually ask.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we send broadcast messages?
Should panel members use their own numbers?
Is a chat message part of the record?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for arbitration and mediation firms
Everything else we would do for you.
Or start from the overview: sales and marketing for arbitration and mediation firms.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.