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Arbitration and mediation firms · WhatsApp marketing

Answer the first message in a way that begins a registered matter.

WhatsApp for an arbitration or mediation firm is a business line used to answer enquiries, share forms and confirm sittings. GullySales works on the greeting, the replies and the rules for what may and may not be sent on a chat.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of law firms at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026.

For arbitration and mediation firms

Where it usually goes wrong, and what we would do.

  • “Business owners message before they write”

    A contractor with a stalled payment finds a number and sends a short message. An answer in plain words, with what you need to see, turns that into an enquiry. A silent line sends the contractor to the next number.

  • “A chat is not a place for case detail”

    Parties will type their claims into a message. Documents and arguments sent on a chat are hard to protect and hard to file. The reply should ask for the contract and clause by the route you designate, and keep the chat for logistics.

  • “Sittings need confirmations”

    Online and in-person sittings involve several people. A confirmation message with date, time, link or venue and the registry contact stops a missed sitting. The message holds logistics only and none of the dispute.

  • “Group chats mix people who should not read each other”

    A group that adds both sides and counsel invites messages that should have gone to one person. Use one-to-one messages, or a group only where your rules permit it and every member is meant to see everything.

What we do

What we deliver for arbitration and mediation firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Business line setup

    A business profile with firm name, description and a greeting that states what the line is for.

    Result: A person writing for the first time is told what to send and where.

  2. Reply library

    Prepared answers for scope, papers, venue and sitting questions.

    Result: Staff reply from the same wording each time.

  3. Rules for what goes on the chat

    A written note covering what may be shared, what must go elsewhere and when to move to a call.

    Result: Staff know where each kind of document should be sent.

  4. Sitting confirmation message

    A template for date, time, venue or link and the registry contact.

    Result: Every confirmation carries the same details.

  5. Chat-to-sheet routine

    A step that moves each real enquiry from the chat into the enquiry sheet.

    Result: No enquiry exists only on a phone.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these arbitration and mediation firms.

  • Institutional arbitration centres
  • Commercial mediation centres and private mediators
  • Boutique arbitration practices with senior arbitrators
  • Construction and infrastructure dispute resolution firms
  • Online dispute resolution platforms
  • Shipping and trade arbitration practices
  • Family and community mediation services
  • Arbitrator panels attached to chambers of commerce

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we send broadcast messages?
Only to people who agreed to receive them, and only on matters like a workshop. Check the platform's current rules, and keep messages informative. Advertising rules differ by profession and by state, so check what you may publish with your own council or adviser.
Should panel members use their own numbers?
Use the firm's business line for enquiries so records stay with the firm. A member's personal number leaves the contact in a private phone.
Is a chat message part of the record?
It can be, if the dispute reaches a stage where messages matter. Keep chats short and factual, and ask your counsel how long to keep them.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.