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Arbitration and mediation firms · Social media

Post for the lawyers and company heads who decide where a dispute goes.

Social media for an arbitration or mediation firm is a professional network presence aimed at counsel, in-house teams and contract drafters. GullySales works on what your firm posts, who it is aimed at and how comments and messages are handled.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of law firms at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for arbitration and mediation firms

Sales and marketing for arbitration and mediation firms, the overview.

Last updated 18 Oct 2026.

For arbitration and mediation firms

Where it usually goes wrong, and what we would do.

  • “The audience is a short list of professionals”

    The readers who matter are commercial lawyers, company secretaries and contractors' associations. A feed written for the general public misses them. Posts about clause points, procedure and sittings, written for a professional reader, are the ones counsel forward.

  • “A post about a matter breaks confidentiality”

    The urge to show activity leads to a post about a hearing or a settlement. That puts the firm at risk. Posts explain the process, a rule or a topic. They never mention parties, even without names, if the matter could be recognised.

  • “Panel members post under their own names”

    An arbitrator or mediator with a personal profile speaks for the firm whether intended or not. A short, shared note of what each member may say, with professional rules in mind, protects the member and the firm.

  • “A direct message may be a first enquiry”

    A company counsel may send a message to a page rather than write an email. If nobody owns the inbox, that first contact sits unread. One person checks the messages and moves real enquiries to the sheet.

What we do

What we deliver for arbitration and mediation firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Profile set-up for the firm and panel

    Firm and member profiles written alike, with the same description of the work and a link to the right page.

    Result: Each profile says what you do in the same words.

  2. Post themes from your own process

    A list of topics drawn from filing, appointment, sittings and costs, each answerable without naming a matter.

    Result: You have themes to write from that carry no confidential detail.

  3. Confidentiality check before posting

    A short list of questions every post passes, covering parties, dates, places and details that identify a matter.

    Result: Posts are checked against the same list before they go out.

  4. Message handling routine

    Who reads the inbox, how a message becomes an enquiry and who replies.

    Result: Every message has a named owner and lands in the sheet if it is real.

  5. Panel guidance note

    A one-page note for members on what is fitting to post, written for your counsel to review.

    Result: Members have a written reference before they post.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these arbitration and mediation firms.

  • Institutional arbitration centres
  • Commercial mediation centres and private mediators
  • Boutique arbitration practices with senior arbitrators
  • Construction and infrastructure dispute resolution firms
  • Online dispute resolution platforms
  • Shipping and trade arbitration practices
  • Family and community mediation services
  • Arbitrator panels attached to chambers of commerce

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform suits a firm like ours?
Professional networks suit counsel and company readers best. Choose by where your referrers already read, and check the platform's current rules on advertising legal services.
Can we share a settlement or an award?
No. Confidentiality binds the proceedings and the parties, and the law restricts disclosure. Share what the process involves and ask your counsel before posting about any matter. Advertising rules differ by profession and by state, so check what you may publish with your own council or adviser.
How do we post if we have little time?
Choose a few themes and write them in batches, with one person owning approval. A short, accurate post about how a matter starts serves better than a daily post with nothing in it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for arbitration and mediation firms

Everything else we would do for you.

Closest to this: content and social

Also for arbitration and mediation firms

Or start from the overview: sales and marketing for arbitration and mediation firms.

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