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Office park developers · Buyer persona

Know the five people in a lease decision before the first tour is booked.

A buyer persona for an office park describes the people inside an occupier who decide, influence and sign a lease, and what each wants from the campus. GullySales writes them from your own leasing history so each page and pack answers a real reader.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What buyer persona means

A buyer persona is a plain description of the kind of customer who actually buys from you. It includes what they search, what worries them and who else they ask before deciding. GullySales builds this from real enquiries and past sales rather than a generic template, then uses it to write every page and advert.

Also for office park developers

Sales and marketing for office park developers, the overview.

Last updated 18 Oct 2026.

For office park developers

Where it usually goes wrong, and what we would do.

  • “The real estate head owns the process, not the choice”

    They run the timeline, brief the consultant and book the tours, but a global parent, a finance head and an IT head all hold a veto. A pack written only for the real estate head leaves three readers unanswered.

  • “The admin head cares about the Monday morning”

    Shuttles, food, lifts and power cuts decide whether staff are happy in a building. The admin head asks about those, in a different tone from the finance head, who asks about rent and fit-out contribution.

  • “The consultant is a buyer of your information”

    A tenant adviser shortlists on what is easy to check. The consultant wants current floors, clear terms and a team that answers. Treat the consultant as a persona with its own questions, not as a channel.

What we do

What we deliver for office park developers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Persona sheets for each decision role

    Real estate head, finance head, IT head, admin head, global parent and consultant, with the question each asks first.

    Result: Each reader is described in the words your leasing team hears.

  2. A map from persona to page

    Which page, pack section or call answers each role, so nothing is left to the leasing head's memory.

    Result: A role can be pointed to its own answer.

  3. Segment notes for size of requirement

    Differences between a capability centre, a product firm taking half a floor and a back office, from your own leases.

    Result: Pages reflect how each segment decides.

  4. Objections written down

    Efficiency, backup power, phasing, transport and parking objections, each with the answer your team gives.

    Result: The leasing team answers the same way every time.

  5. A review against your last signed leases

    The sheets compared with who actually signed, and corrected.

    Result: The personas match the occupiers you have won.

How the result is measured

  • Enquiry match to persona
  • Conversion rate by persona
  • Content aligned to persona

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full B2B and B2C buyer persona development page

Who it is for

This is written for these office park developers.

  • Global capability centres setting up in India
  • IT and IT-enabled services companies
  • Product and start-up companies taking half floors
  • Banks, insurers and financial services back offices
  • Engineering and design firms
  • Consultancies and professional firms
  • Co-working and managed office operators
  • Corporate real estate consultants and tenant advisers

How it works

How the buyer persona work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand the current view

    We start with how your team currently describes the customer, since the gap between belief and reality is often the finding itself.

  2. 2

    Audit past enquiries and sales

    We look at recent enquiries and closed deals to see who actually bought, not who was assumed to buy.

  3. 3

    Interview customers and staff

    Short, structured conversations surface the real language, worries and triggers behind a purchase.

  4. 4

    Build the personas

    Findings are written into short, usable persona documents rather than a long report.

  5. 5

    Apply to your marketing

    We show exactly where each persona should change a page, an ad or a script you already have.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need a persona if we only deal with consultants?
Yes. The consultant is one persona, but the occupier behind them still decides. Knowing the occupier's roles lets you give the consultant material that survives the occupier's internal review.
Where do the details come from?
From your leasing records, tour notes and the questions advisers asked. We do not invent traits. Where the records are thin, we mark the gap and fill it after the next few conversations.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for office park developers

Everything else we would do for you.

Closest to this: strategy and research

Also for office park developers

Or start from the overview: sales and marketing for office park developers.

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