Office park developers · Real estate and construction
Be on the shortlist when a company decides where its next thousand desks will sit.
A real estate head at a company setting up a capability centre in India has a headcount plan and a six-month window. The consultant sends a long list of campuses by evening. By Friday three have been toured and each has been asked for the power backup layout, the cafeteria plan and the phasing, and put one on a second round.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Office park developer marketing puts a campus of buildings, shared amenities and phased floor space in front of the companies, global capability centres and brokers choosing where to locate. Sales is the site visit, the test fit and the lease negotiation. GullySales builds the campus pages and broker packs and keeps a record of each requirement from first call to signed lease.
Your campus is on that long list when the consultant has current phase availability and a floor plate that opens on a laptop. After the tour comes the slow part: legal, security, the IT head's views, and a rent-free fit-out period. If nobody in your leasing team owns the requirement through those weeks, the occupier’s attention moves to a campus where someone did.
Last updated 18 Oct 2026.
How buyers decide
How office park developers are chosen.
Large occupiers start with the talent. They ask where their staff can reach by metro or shuttle and where the next hire will live, so a campus is judged first by its address, then by what stands next to it. The consultant they hire turns that into a shortlist of campuses and a comparison sheet.
The comparison runs on efficiency (carpet area against the area paid for), power and backup, parking ratios, certifications the global parent asks for, and whether the next phase can take their growth. A campus with only one floor free looks like a risk to a company planning to triple in two years.
Smaller firms and Indian companies take a floor or half a floor and decide faster, on rent, location and the landlord's fit-out offer. They reach campuses through local brokers, property portals and word of mouth between admin heads.
The problem
What usually goes wrong for office park developers.
What owners tell us on the first call, in their words.
“Consultants shortlist us with an old availability sheet”
The sheet in circulation shows floors that were let last quarter and misses the phase that just opened. The occupier's first conversation with us is a correction.
“Our website is a render and a contact form”
A real estate head wants the floor plate, the efficiency, the power load and the phasing in one place. We offer a night-time render, so the question goes to the consultant instead.
“Large requirements stall between the tour and the term sheet”
A company toured, asked for a test fit and went silent for weeks. The leasing head moved to the next enquiry and no one else owned the follow-up.
“We cannot say which consultant brought which occupier”
Two advisers claim the same company. Nobody noted the date and time of the first introduction.
“Small floors in a large campus stay empty”
The big names are chased by the team and the 4,000 square foot enquiries go unanswered until someone finds the note.
“Tenants renew by default, or leave without a conversation”
Nobody tracks lock-in expiry dates, so the first we hear of a move is the notice letter.
What we do
What we do for office park developers.
Everything included for office park developers.
A campus page with a page per building
Master plan, phases, floor plates, efficiency, power, parking and the date each floor is free, laid out for someone comparing campuses side by side.
An advisers' pack at one link
The availability sheet, CAD plates, the amenity plan and commercial terms in one place, with let floors removed as they go.
Search pages for the corridor
Pages for the searches that decide where a company looks, such as office space on a named road or in a named tech cluster, each tied to the buildings that serve it.
First-introduction register
Date, time, adviser and company logged when a requirement arrives, with your rule on how long an introduction holds, sent to every adviser.
A record per requirement
Headcount, timing, shortlist, tours, test fit, term sheet and lease on one record with an owner, so a quiet occupier is chased by someone.
A renewal diary
Lock-in and lease end dates for every tenant, with a conversation planned before the notice window opens.
How the result is measured
- Requirements received by source
- Tours booked per requirement
- Test fits and term sheets issued
- Leases signed by floor size
- Adviser disputes over first introduction
- Renewals agreed before the notice window
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for office park developers
Each has its own page: what it involves for office park developers, what you get, and what it is measured on.
- Lead generationA requirement worth leasing starts as a brief to a consultant, not a form fill.
- SEORank for the road, the cluster and the floor size a company types into search.
- Local SEOMake the map show a working address when an admin head searches office space near a metro.
- Social media marketingShow the campus to the people who sign leases, on the platform where they work.
- Content marketingPublish what a site selection team would otherwise have to ask you for in a call.
- Buyer personaKnow the five people in a lease decision before the first tour is booked.
- CRMGive each company requirement one record from the first call to the signed lease.
- Follow-up systemsMake sure a quiet occupier after the tour has a named person and a next date.
- WhatsApp marketingPut the current floor plate in the broker's hand before the next group message.
- Digital marketingPut the campus in front of the right few hundred people instead of everyone.
- WebsiteA campus website that answers the site selection team before they ring.
Worth a page and a campaign of their own
Phase-wise floor availability · Build-to-suit towers for one large tenant · Plug-and-play and managed floors inside the campus · Ready-to-move small floors for growing firms · Campus amenities: food courts, crèche, gym, retail · Lease renewals at lock-in expiry · Floors in SEZ or special-purpose blocks · Parking, power backup and transport links
Priority campaigns
Campaigns for what office park developers most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Pre-leasing campaign for a tower under construction
Floor plates, a sample test fit and the fit-out offer go to advisers in the city and to real estate heads on LinkedIn while the structure is still rising.
Capability centre campaign
A page written for a global parent's questions on talent access, certifications and expansion space, with the phasing plan up front.
Small-floor campaign
Pages for floors of a few thousand square feet, shared with local brokers and listed where growing firms search.
Amenity and community campaign
The food court, the crèche and the shuttle timetable shown as what employees actually use, shared with the HR and admin heads who sign.
Renewal campaign
A planned visit and a written renewal offer for each tenant whose lock-in is ending.
Beyond search
Where we reach buyers of office park developers, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Corporate real estate consultants
The large consultancies and local advisers who place occupiers on your corridor. Keep the pack current and the commission terms written down.
LinkedIn for real estate, admin and facilities heads
The people who sign office leases are easy to find by role and company size, months before their lease ends.
Local broker WhatsApp groups
Brokers swap inventory in groups. One correct line with a link to the floor plate travels further than a brochure.
Commercial listings on property portals
Smaller firms search 99acres and MagicBricks for commercial space. Each listing names the floor, the rent basis and the date it is free.
Industry and tech-park forums
Occupier associations and park-based admin groups, where tenants compare notes on their landlords.
Who it is for
This is written for these office park developers.
- Global capability centres setting up in India
- IT and IT-enabled services companies
- Product and start-up companies taking half floors
- Banks, insurers and financial services back offices
- Engineering and design firms
- Consultancies and professional firms
- Co-working and managed office operators
- Corporate real estate consultants and tenant advisers
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
How the work runs for office park developers
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Look at how requirements arrive
We trace consultant requirements, portal enquiries and walk-ins, who answers each, and whether anyone writes down the first introduction.
- 2
Build the campus and building pages
One page per building and per floor, with plates, areas, efficiency, power and the date of availability.
- 3
Equip the advisers
A pack at one link, a written introduction rule and a commission sheet, sent to every adviser active on your corridor.
- 4
Reach occupiers directly
Corridor search pages, LinkedIn for the roles that sign, and portal listings for smaller floors, all feeding one record.
- 5
Track each requirement to a lease
A CRM record per requirement from first call to signature, so the leasing head sees every stage at a glance.
Where this fits
Three pieces of sales work, in this order.
GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions office park developers ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you market to global capability centres or only to local firms?
We lease through consultants. Why spend on marketing?
Can you advertise a campus before the building is finished?
What is different from marketing a single commercial building?
Do you handle the site visit itself?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Real estate and construction. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.