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Office park developers · Social media

Show the campus to the people who sign leases, on the platform where they work.

Social media marketing for an office park is the use of LinkedIn and a few other channels to keep the campus in front of real estate heads, admin heads and advisers. GullySales plans what the campus posts, who is shown and how a reply becomes a record.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for office park developers

Sales and marketing for office park developers, the overview.

Last updated 18 Oct 2026.

For office park developers

Where it usually goes wrong, and what we would do.

  • “The reader is a professional with a job title”

    The people who sign office leases are on LinkedIn by role, in companies you can name. A post built for a general audience reaches none of them. A post about a floor plate, to a named kind of reader, reaches the right few.

  • “Renders do not hold attention; operating campuses do”

    An occupier has seen every night render in the city. A short clip of the shuttle bay in the morning, the food court at lunch and the lobby in use shows a campus that works.

  • “The audience includes advisers and tenants”

    Consultants and brokers watch what a developer posts to see which floors are moving. Tenants' staff see it too. Posting a handover or a new amenity reaches both, while a post about a let floor tells advisers where to look next.

What we do

What we deliver for office park developers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A LinkedIn page that reads as a campus

    Master plan, phases, current availability and contact route set out on the page, not a logo and a link.

    Result: A visitor from a post sees the campus in one screen.

  2. A plan of posts by reader

    Separate posts for advisers, real estate heads and tenants' admin teams, each tied to a fact the reader can act on.

    Result: Each post has one reader in mind and one next step.

  3. Short clips of the working campus

    Morning arrival, lunch hour and shuttle bays, shot with permission from tenants and with no staff faces shown without consent.

    Result: The feed shows the campus in use.

  4. Replies routed into the requirement record

    A message or comment about space is logged with the poster's role and company and handed to the leasing owner.

    Result: A comment on a post does not vanish into the inbox.

  5. Advertising rules checked before posting

    Claims on approvals, completion and availability read against the rules your legal adviser sets for your state.

    Result: Nothing goes live that your adviser has not cleared.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these office park developers.

  • Global capability centres setting up in India
  • IT and IT-enabled services companies
  • Product and start-up companies taking half floors
  • Banks, insurers and financial services back offices
  • Engineering and design firms
  • Consultancies and professional firms
  • Co-working and managed office operators
  • Corporate real estate consultants and tenant advisers

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is Instagram worth using for an office park?
It suits amenity and community posts aimed at tenants' staff and at small firms. For the people who sign large leases, LinkedIn carries more weight. We decide the mix after seeing who actually enquires.
Should we post tenant logos?
Only with the tenant's written permission. A lease does not give you the right to use a tenant's brand in marketing. Ask each tenant, record the answer and drop any logo they decline.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for office park developers

Everything else we would do for you.

Closest to this: content and social

Also for office park developers

Or start from the overview: sales and marketing for office park developers.

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