Office park developers · Digital marketing
Put the campus in front of the right few hundred people instead of everyone.
Digital marketing for an office park is the planned use of search, LinkedIn, portals and email to reach the small group of companies, consultants and brokers who place office space. GullySales builds the plan from who actually signs your leases.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 18 Oct 2026.
For office park developers
Where it usually goes wrong, and what we would do.
“The audience is small and known by name”
A campus does not need a wide audience. It needs the real estate heads of companies that fit and the advisers who place them. Paying to reach everyone in a city wastes the budget on people who will never lease.
“Channels have different jobs”
Search catches the early corridor researcher, LinkedIn reaches the role that signs, portals catch the smaller floors and broker groups move stock. Putting one budget across all of them without a role for each leaves no way to see what worked.
“The result has to be read as a lease, not a click”
A campaign that produces tours and test fits matters more than one that produces visits. Tracking from first touch to signed lease shows which channel is worth the cost.
What we do
What we deliver for office park developers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A channel plan tied to the reader
Each channel assigned to a specific reader, such as search for corridor researchers and LinkedIn for real estate heads.
Result: Every channel has a named reader and a named job.
LinkedIn targeting by role and company size
Campaigns aimed at real estate, admin and facilities heads in companies that fit the campus.
Result: Spend reaches the roles that sign.
Landing pages for each campaign
A page for build-to-suit, one for small floors and one for the capability centre, each with its own contact route.
Result: A campaign lands on a page written for it.
Tracking from first touch to lease
Source stored on each requirement and read against tours, test fits and leases.
Result: You can read which channel produced which lease.
Claims cleared before spend
Any statement on approvals, completion or availability checked by your legal adviser, since advertising rules for real estate differ by state.
Result: No campaign runs with an unchecked claim.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these office park developers.
- Global capability centres setting up in India
- IT and IT-enabled services companies
- Product and start-up companies taking half floors
- Banks, insurers and financial services back offices
- Engineering and design firms
- Consultancies and professional firms
- Co-working and managed office operators
- Corporate real estate consultants and tenant advisers
How it works
How the digital marketing work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from marketing a residential project?
What should we measure?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for office park developers
Everything else we would do for you.
Closest to this: strategy and research
Also for office park developers
Or start from the overview: sales and marketing for office park developers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.