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Property valuation services · Social media

Keep your firm in front of the CAs, advocates and lenders who already know your name.

Social media for a valuation firm is a way to stay visible to advisers and lender contacts, mostly on LinkedIn, with short guides for owners elsewhere. GullySales plans and writes the posts for your approval and you publish them.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of property management companies at work in the United States

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for property valuation services

Sales and marketing for property valuation services, the overview.

Last updated 18 Oct 2026.

For property valuation services

Where it usually goes wrong, and what we would do.

  • “Your audience is a small group of professionals”

    The people who send valuation files are a limited circle of credit officers, CAs, advocates and builders. A post that reaches that circle is worth more than a post that reaches strangers.

  • “A valuer cannot post about a client's property”

    A report is confidential. A post that shows an address, a photograph or a figure from a live file breaks trust and may break your own professional rules. Teach the method, never the file.

  • “Plain guides get saved”

    A post explaining what papers a valuer needs, or why two valuations of one property can differ by date and purpose, is something an adviser forwards. A post announcing an office anniversary is read once.

  • “Pushing a number is the one thing never to post”

    A post that hints you can get a higher value will hurt a valuer's standing with lenders. The brand to build is independence, not obligingness.

What we do

What we deliver for property valuation services.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A LinkedIn profile and page review

    Your own profile and the firm page checked for registration details, services and a clear description.

    Result: Both pages say who you are and what you value.

  2. A post bank of method guides

    Short posts on documents, site visits, purposes of valuation and how a report is read, drawn from your own knowledge and approved by you.

    Result: A set of posts ready to schedule, each approved by you.

  3. A rule sheet on what never to post

    A one-page list of what stays private: addresses, photographs, figures and client names.

    Result: Everyone posting for the firm follows the same list.

  4. Adviser and lender tagging plan

    A list of the CAs, advocates and lender contacts to follow and respond to, with notes on how you know them.

    Result: A named list of people to engage with.

  5. A simple post calendar

    Which post goes on which day, with the topic and the person who approves it.

    Result: One page showing what is posted and who signed it off.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these property valuation services.

  • Bank and NBFC empanelled valuers working on loan against property and home loan files
  • Registered valuers handling land and building valuation for companies and tax filings
  • Chartered engineers who value built property and plant for lenders
  • Valuers who work mainly for courts, advocates and families on partition and probate
  • Valuation firms covering agricultural land and plotted layouts
  • Valuers serving insurance companies and surveyors on reinstatement cost
  • Multi-city valuation firms with several empanelments
  • Solo valuers starting out and building a first panel

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters most?
For advisers and lender contacts it is LinkedIn, and we start there. Owners who search for a value meet you on Google first, so social posts support that and do not replace it.
Can we post a before and after of a property?
No. Keep client property and figures out of public posts unless the client has agreed in writing. We write general guides instead.
Should we run paid ads on social media?
We do not recommend paid ads as a first step for a valuation firm. If you want to try them, check the platform's current rules on your profession's advertising and your registering body's rules.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for property valuation services

Everything else we would do for you.

Closest to this: content and social

Also for property valuation services

Or start from the overview: sales and marketing for property valuation services.

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