Real estate developers and brokers · Email marketing

The family who saw the sample flat in March is still deciding.

Email and WhatsApp for a developer or broker carry the months between a site visit and a booking, and reach NRI buyers in their own hours. GullySales writes those sequences, keeps channel partners supplied with unsold inventory, and reports which message brought a family back.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for real estate developers and brokers

Sales and marketing for real estate developers and brokers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For real estate developers and brokers

Where it usually goes wrong, and what we would do.

“A visit that did not book is not a lost buyer”
Families take months over this. A monthly note with a dated construction photograph and the remaining units is what brings them back in September.
“Partners want stock and payout, not a newsletter”
What is unsold, at what price, on what payment plan, and when the last commission was released. That message gets opened immediately.
“An NRI buyer reads at a different hour”
A message timed to a Gulf or US evening gets a reply. The same one sent at eleven in the morning is read and forgotten.

What we do

What we deliver for real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A post-visit sequence running month by month
Timed messages carrying a dated construction photograph, the units still available, and any change to the price or the payment plan.
Result: The family from March hears something new in September.
A partner mail carrying stock and payouts
Unsold inventory by configuration and floor, the current price, the payment plan, and where each partner's commission stands today.
Result: Partners push what you actually need to sell.
Lists split by configuration and budget
Buyers separated by what they came to see and what they can spend, so nobody receives an offer on a unit they were never taking.
Result: The message matches what they asked about.
Overseas messages timed to their evening
Scheduling set for Gulf, UK and US hours, with the loan, power of attorney and repatriation questions answered inside the message.
Result: An overseas family replies instead of ignoring it.
Pre-possession and handover sequences
Fit-out timelines, the registration appointment, the maintenance deposit and the handover date, sent to booked buyers before they have to ask.
Result: Fewer angry calls in the possession quarter.
Reporting on visits and bookings, not opens
Which message produced a reply, a repeat visit or a booking, set against the baseline recorded before the work started.
Result: A sequence that never brings anybody back is cut.

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How the result is measured

Open rate
Click rate
Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What a developer or broker needs in place before emailing buyers and partners.

Every enquiry and visit in one list: Bring portal enquiries, site visits, walk-ins and broker leads into one record, with the source, the configuration wanted and the budget. A mail to a family who visited needs to know what they saw.
Consent from the enquiry or visit form: Under India's data protection law you should be able to show who agreed to be contacted, and for what. Add a permission line to the visit form and note the date, since a portal enquiry is not agreement for every channel.
A sender with RERA details in the footer: Mail from a named sales manager at your own domain and show the project's registration number as it stands. A buyer or NRI relative checks this before reading further.
Buyers and channel partners on separate lists: Keep buyers, brokers and NRI buyers apart. A broker wants stock and terms, a family wants dates and a loan route, an NRI wants documents and a time that suits them.
Honest project status: State the construction stage and possession date as they are in your registered plan. Renders and old photos in a mail lose a buyer who has visited.
A reply path to the sales executive who met them: Replies go to the executive who met the family. A buyer who writes about a unit and waits is called by another builder's team.

Who it is for

This is written for these real estate developers and brokers.

Residential apartment developers
Villa and plotted development builders
Commercial and office space developers
Independent brokers and channel partner networks
Redevelopment and rehabilitation projects
Plot and land aggregators
NRI-focused residential projects
Affordable and mid-income housing developers
Luxury and premium residential developers

Not for

It is not the right fit if.

Your list is made of portal enquiries who never agreed to hear from you, and a mail would breach their trust.
You send brokers a general newsletter when they want stock and payout, which they will ignore.
Nobody can answer a family's reply, so a warm mail would lead to a dead end.

How it works

How the email marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Understand your list
We review who is on the list, how they got there, what they agreed to, and how long since they last heard from you.
2
Audit past sends
We read past campaign reports, your sending domain settings and any spam complaints to see what has and has not worked.
3
Segment and plan
The list is split into groups and a sending calendar is agreed, with a rule for unsubscribes and quiet addresses.
4
Write and set up
Emails are written, checked and scheduled in your email tool. Welcome and nurture emails are set to send on a trigger where that fits.
5
Measure and adjust
We read clicks, replies, enquiries and complaints by segment, and change subject lines, timing and content to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

How long should we follow up a visit that did not book?

Until they buy somewhere or ask you to stop, which is often six to nine months. Each message carries something new: a slab poured, a revised price, a unit released. Repeating the launch offer is what gets you muted.

Can we message buyers who only enquired on a portal?

Where they gave consent, about what they asked for, and with a clear way to stop it. Keep the registration number and the price band in anything describing the project, and let your lawyer settle that wording once.

Can we mail people who enquired on a portal?

They asked about a property on the portal, not to join your mailing list. A one-to-one reply about the unit they asked about is reasonable. Ask before adding them to recurring mail, and check the portal's current rules on what you may do with its leads.

Should broker mails include commission details?

Put payout terms in a document the partner can file, and send it only to partners you have signed up. Keep the mail body to stock and dates. Do not send commission details to buyers or to lists you have not signed up.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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