Real estate developers and brokers · WhatsApp marketing

The buyer asks for the floor plan on WhatsApp before giving a name.

WhatsApp in real estate carries the enquiry, the floor plan, the price sheet, the site visit confirmation and the construction photographs. It is also advertising, so what goes out is governed. GullySales sets up the business account and the catalogue, and gets the standing wording checked before anything is broadcast.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for real estate developers and brokers

Sales and marketing for real estate developers and brokers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For real estate developers and brokers

Where it usually goes wrong, and what we would do.

“The floor plan and the price band are what get asked for”
A buyer wants the plan, the carpet area, the price band and the possession position before agreeing to a site visit. Keep those as a catalogue, not as a brochure somebody has to hunt for.
“Construction photographs do more than renders”
A picture of the actual slab, sent to buyers who have booked, settles the comparison between the render and the site that every serious buyer makes. Send them to live enquiries too, with consent.
“A broadcast about a project is advertising, and RERA applies”
What may be said about a project, including the registration details that have to appear, is governed and differs by state. Have your legal adviser check the standing wording before a single broadcast goes out.

What we do

What we deliver for real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A WhatsApp Business account for the project
The project number, the office address, a greeting message, and a catalogue with the configurations, plans, price bands and registration details.
Result: A buyer gets what was asked for without filling a form.
Saved replies for the five questions that repeat
Carpet area, price band, possession position, what is included, and how to book a site visit, written so an executive answers in one message.
Result: Nobody waits for the sales head to reply.
Site visit confirmations and reminders
The date, the address, a location pin, who will meet them and what to bring, sent on booking and again before the visit.
Result: More confirmed visits actually happen.
Construction updates for booked buyers
Photographs of the real work with a line on what stage it has reached, sent with consent to owners in that tower.
Result: Buyers stop ringing the site engineer for photographs.
Broadcast wording your adviser has approved
The standing text for a launch, a price revision or an open house, carrying the registration details your legal adviser says must appear.
Result: The channel gets used without a compliance risk.
Consent taken, and a way out
The number recorded with permission, the buyer told what to expect, and a one-word way to stop it.
Result: The project stays welcome on the channel it depends on.

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How the result is measured

Messages delivered
Reply rate
Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

What a developer or broker has in place before a project broadcast goes out.

Advertising rules for real estate differ by state and change, so have your adviser approve the standing wording first.

A project number, not the executive's SIM: Register WhatsApp Business on a number owned by the company or the project, shown on the hoarding, the brochure and the portal listings. A sales executive's own number goes when the executive does, and so does the lead history.
Consent from the site visit form: Add a line to the visitor register and the enquiry form: 'Send project updates on WhatsApp'. Record the number, date and project. Portal leads who never agreed to WhatsApp are first asked by call or portal message.
Registration details on the profile: Put the project name, the developer's registered name and the RERA registration number on the profile and the catalogue, as the rules for your state require. Check them against the registration certificate before publishing.
Catalogue by unit type: List unit types with carpet area, floor plan, price band 'on request' and possession status as stated in the registration. Update it when units are sold, and do not leave sold types looking available.
Templates for visit and update messages: A site visit reminder or a construction update you start yourself needs an approved template. Check WhatsApp's current business policy and pricing before planning how many go out to a launch list.
Brokers and groups kept separate: Keep channel partners on their own list, with their own wording, since they should not see buyers' numbers. Do not run one group of enquirers, which shows every member's number to the others.

Who it is for

This is written for these real estate developers and brokers.

Residential apartment developers
Villa and plotted development builders
Commercial and office space developers
Independent brokers and channel partner networks
Redevelopment and rehabilitation projects
Plot and land aggregators
NRI-focused residential projects
Affordable and mid-income housing developers
Luxury and premium residential developers

Not for

It is not the right fit if.

Executives use personal numbers, and the history leaves with them.
You plan to broadcast offers to a list that never agreed, which is advertising the regulator and platform may act on.
No one has cleared the broadcast wording, and a message once sent cannot be recalled.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Read the chats you already have
We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.
2
Sort the list and the permission
Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.
3
Choose the app or the API
One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.
4
Write the replies and the plan
The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.
5
Connect the record and test
Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.
6
Read the unanswered questions
A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Can we broadcast a launch offer on WhatsApp?

Only to numbers that agreed to hear from you, and in wording your legal adviser has cleared. A project advertisement is regulated whatever channel carries it, and the registration details are part of that. Keep the record of consent beside the number.

Should executives use their own numbers?

No. Put buyers on a company WhatsApp Business number so the conversation stays with the project when an executive leaves. They can still handle their own chats inside it, and you keep the history, which in this trade is the whole point.

A buyer asks for the price on WhatsApp before visiting. Do we send it?

Send the price band and the unit types that fit, from the approved wording, and invite the enquirer to see the actual unit and the payment terms in the sales office. Check that what you send matches the registered project details and the current price list.

Can channel partners forward our project brochure to their own contacts?

Give partners an approved brochure and a short wording sheet, and ask them not to change prices, possession dates or approvals. Their lists are theirs, but your project name is on the message, so tell them to use only the current version.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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