Real estate developers and brokers · Social media

A construction update does more than a render ever will.

Social media for a developer or broker is where a buyer checks whether the building is actually rising and whether other families are content. GullySales builds the site update routine, writes the rules for price questions in comments, and turns a direct message into a site visit.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for real estate developers and brokers

Sales and marketing for real estate developers and brokers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For real estate developers and brokers

Where it usually goes wrong, and what we would do.

“Every comment is somebody asking the price”
Answer in the thread and you have set a public price you cannot move. Answer in a message and you have a lead with a name.
“A pass over the site sells the timeline”
Buyers doubt possession dates. Monthly footage from the same angle, dated, is the only answer that does not have to be believed.
“NRI buyers live in the comments”
Families in the Gulf and the US follow construction from six time zones away. A reply at their hour is what turns one into a call.

What we do

What we deliver for real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A construction pass from one fixed angle
Site footage shot from the same point at each stage with the date on screen, so progress is comparable instead of merely flattering.
Result: The possession question gets answered visually.
A comment rule for price and registration
What may be said publicly about price, the registration number and possession, and what moves to a message, written down for whoever replies.
Result: Nobody sets a price in a comment thread.
Sample flat and amenity walkthroughs
Unedited walks through the sample flat, the club house and the podium, shot on a phone so they look like what a visitor will actually see.
Result: Families arrive already knowing the layout.
Posting timed for overseas buyers
Scheduling and replies set for Gulf, UK and US hours, with the questions NRI families ask answered in the caption rather than promised.
Result: An overseas enquiry gets an answer in their evening.
Owner and handover content used with permission
Handover day photographs and short notes from families who agreed in writing, taken from projects you have already delivered.
Result: Delivered buildings appear in the launch feed.
Messages routed to pre-sales with a source tag
Direct messages passed to the pre-sales desk with the same questions as a phone enquiry, tagged so a booking can be traced back.
Result: A direct message becomes a Saturday visit.

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How the result is measured

Posts published
Engagement rate
Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where buyers check a project, and what to post for each audience.

Neighbourhood reels: Film the route from the project to the nearest school, hospital and station. A buyer worries about the surroundings more than the lobby, and the route shows what a school run looks like.
YouTube for the full walkthrough: Upload the sample flat and amenities walk with the unit type and carpet area spoken and the RERA registration number in the description. NRI buyers watch from abroad before deciding to fly in.
Facebook and WhatsApp groups for local buyers: Answer a question about buying in a locality without posting a price list, and share the site visit contact. Locals who see you answering questions come to the visit.
LinkedIn for corporate buyers and channel partners: Post approvals, possession progress and the sales office contact for brokers and relocating employees. Corporate relocation teams forward these to staff.
What not to post: Do not post a rate that excludes charges, a possession date you cannot support, or a buyer's name or flat number. Advertising for projects is tied to registration rules, so check yours before any post.

Who it is for

This is written for these real estate developers and brokers.

Residential apartment developers
Villa and plotted development builders
Commercial and office space developers
Independent brokers and channel partner networks
Redevelopment and rehabilitation projects
Plot and land aggregators
NRI-focused residential projects
Affordable and mid-income housing developers
Luxury and premium residential developers

Not for

It is not the right fit if.

No one reads messages in the evening, so interest from an NRI in another time zone would sit unanswered.
You plan to post renders as if they were the finished building, which a regulator or buyer can challenge.
The pre-sales desk has no source tag for social enquiries, so you could not tell what a post brought.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Should we answer price questions in public?

Give the band you already publish and move the rest to a message. A precise figure in a comment becomes the price every buyer quotes back at the sales office. The band, the registration number and an offer to send details is enough.

Do reels actually bring bookings?

They bring site visits and the sales office does the rest. A dated construction pass and a walk through a finished flat are what get saved and forwarded. Judge them on visits booked rather than on views.

Should brokers share the developer's posts on their own pages?

Yes, if the developer allows it and the caption carries the project's registration details as the rules require. Ask for approved creatives, because a broker's own edit may state a price or date the developer never gave. Tag the developer so enquiries can be traced.

Can we film a buyer receiving the keys?

Only with the family's written consent, and without their name or flat number. A handover video is good proof for the next buyer, but a family that has not agreed to be shown may be upset. Make the consent part of the handover checklist.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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