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Real estate developers and brokers · Website

Build a project website that answers the buyer's questions before the site visit.

A website for a property business is the set of project pages where a buyer checks the locality, the configuration, the price band and the registration details before deciding to visit. GullySales works on the page structure, the enquiry form and the honesty of what each page shows.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for real estate developers and brokers

Sales and marketing for real estate developers and brokers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For real estate developers and brokers

Where it usually goes wrong, and what we would do.

  • “One page per project, not one brochure for the company”

    A buyer searching for a flat in a named locality lands on a project page, so a company home page with project thumbnails sends the buyer back to the portal. Each project needs its own address carrying configuration, floor plans and location in one place.

  • “Construction photographs carry more than renders”

    The buyer holds your render against a rival's recent site photograph. The page should show the current construction stage in a photograph your site team dated, beside the possession date your team has confirmed in writing.

  • “Registration details must be easy to find”

    A careful buyer looks for the RERA registration before looking at the price. Place the number, as your team confirms it, near the top of the project page, where the buyer can check it on the authority's site without hunting through the footer.

  • “The phone is where the enquiry arrives”

    Buyers browse on a phone and tap to call or message. A long form on a small screen loses the enquiry, while a call button, a WhatsApp button and a short callback request keep it. The sales office then has a number to ring back.

What we do

What we deliver for real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page for each project by locality and configuration

    Each project gets its own address, with the configuration, the locality and the photographs, written for the search a buyer types.

    Result: Each project has one address a buyer can share with the family.

  2. Floor plans and a price band that work on a phone

    Floor plans that open without pinching and zooming, a price band your team has approved and a plain list of what the price includes.

    Result: A buyer compares unit sizes without calling first.

  3. A registration and approvals panel

    A panel for the registration number, the approving authority and the banks that have approved the project, filled only from documents you provide.

    Result: A buyer finds the details without having to ask.

  4. A dated construction progress gallery

    A gallery your site engineer updates, replacing renders with real photographs as the building rises.

    Result: The page matches what the buyer sees on the site visit.

  5. Call, WhatsApp and site visit booking

    Buttons and a short form that asks for a name, a number and a preferred visit day, with nothing else in the way.

    Result: Each enquiry arrives with the project and the source recorded.

  6. Enquiries routed into the sales CRM

    Every form and button press lands in the CRM tagged with the project page it came from.

    Result: You can see which project page produced which enquiry.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Searches your buyers type

What a flat buyer looks for on a project's own site.

project name floor plan and price
A page with plans for each configuration, the price band and a clear way to book a visit.
is the project RERA registered
A panel on every page stating the registration and approvals, with a link to where the buyer can check.
construction status of the project
A dated gallery of site photographs, with the month shown, replacing renders as the main image.
how to reach the sales office
A directions block with the gate, a map pin and a note for a rider with a weak signal.
book a site visit
A short form or WhatsApp button that sends the enquiry straight into the sales record with its source.

Who it is for

This is written for these real estate developers and brokers.

  • Residential apartment developers
  • Villa and plotted development builders
  • Commercial and office space developers
  • Independent brokers and channel partner networks
  • Redevelopment and rehabilitation projects
  • Plot and land aggregators
  • NRI-focused residential projects
  • Affordable and mid-income housing developers
  • Luxury and premium residential developers

Not for

It is not the right fit if.

  • The registration and approvals are not yet in hand, and the site would have to launch without its most checked panel.
  • No one will update construction photographs, so the gallery would show last year's stage.
  • Enquiries from the form would go to a personal inbox, and the sales head could not see them.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.

  2. 2

    Design the templates

    The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.

  3. 3

    Build and test

    The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.

  4. 4

    Load real content

    Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.

  5. 5

    Check before launch

    Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.

  6. 6

    Launch and hand over access

    The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need a separate website for each project?
Not necessarily. One company site with a separate page for each project keeps your history in one place. A large launch with its own name and its own audience may justify a separate site. We decide after looking at how buyers currently find you.
Can the website show price and possession date?
It shows what your team confirms in writing. Advertising rules for real estate differ by profession and state, so have your own lawyer or adviser approve the wording on price, registration and possession before the page goes live.
Who updates the site after launch?
Your site team supplies the construction photographs and your sales head confirms any price change in writing. GullySales sets the pages up so those updates are simple to make, and nobody edits a price on the page without that written confirmation.
What must the site never leave out for a plotted layout?
The approval status of the layout and the registration details, shown where a buyer sees them. A plot buyer cannot see the finished product, so the approvals are the main evidence. Rules differ by state, so have your adviser confirm what the page must state.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for real estate developers and brokers.

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Everything else we would do for you.

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Or start from the overview: sales and marketing for real estate developers and brokers.

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