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Electrical and lighting dealers · Email marketing

Quotations, purchase orders and consultants all live in an inbox.

Email in this trade belongs to the project side: the bill of materials you priced, the consultant who wants a specification sheet, the fit-out firm raising a purchase order. GullySales builds that list, sends quotations in a form that survives, and leaves the counter on WhatsApp.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electrical and lighting dealers at work in India

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for electrical and lighting dealers

Sales and marketing for electrical and lighting dealers, the overview.

Last updated 5 Oct 2026.

For electrical and lighting dealers

Where it usually goes wrong, and what we would do.

  • “A quotation on chat cannot be attached to a purchase order”

    Project buyers need a document with a number, a date and terms that their accounts team can file. Sending it as a photograph is why you are asked for it again a week later.

  • “A consultant's supplier folder is an inbox”

    A specification sheet and a brand list that can be searched six months later is how you stay on a project. Nothing in a chat window lasts that long.

  • “The monthly note to fit-out firms beats any advertisement”

    New ranges, stock positions and lead times, sent to the twenty firms that buy in volume. Short, dated and useful is the whole formula.

  • “Retail customers will not read it”

    A family who bought a chandelier does not open dealer mail. Keep them on WhatsApp and keep the list to people who buy against a purchase order.

What we do

What we deliver for electrical and lighting dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A project contact list worth keeping

    Consultants, fit-out firms, builders and facility managers in your area, with the person who specifies and the person who raises the order.

    Result: You write to people who place volume orders.

  2. A quotation format that answers itself

    Item list with brands and specifications, rates, taxes, delivery terms, validity and a contact, under a subject line that can be searched.

    Result: Fewer quotations come back with questions.

  3. A note on ranges and stock

    One new range, the current position on fast-moving items and a completed project, short enough to read on a phone.

    Result: You stay in mind between projects.

  4. A specification sheet a practice can file

    Brands carried, approved luminaire types, sample terms and project references, attached in a form that can be found again.

    Result: Your name is there when a specification is written.

  5. A follow-up rule on every quotation

    A call date recorded against each quotation sent, with a short mail where nobody answers, until the outcome is known.

    Result: Project quotes stop disappearing.

  6. Consent and list hygiene

    Permission recorded when an address is added, an unsubscribe line in each send, and inactive addresses cleared out.

    Result: The list stays small and your mail keeps landing.

How the result is measured

  • Open rate
  • Click rate
  • Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What an electrical and lighting dealer needs in place before it emails project buyers.

A project list kept from your own quotations
Build the list from consultants, fit-out firms and contractors you have already priced. Note the project name and the date of the last quotation against each, so the next mail refers to real work.
A brand and datasheet folder you can attach
Keep current datasheets, IES files and warranty terms for the brands you stock in a shared folder, named by catalogue number. A consultant will ask for a specification sheet, and you should send it the same hour.
A quotation template that carries the basics
Include brand, catalogue number, rating, quantity, unit price, GST, validity date and delivery terms. A purchase officer filing it should not need to ring to find what is missing.
The counter kept on WhatsApp
Electricians and walk-in buyers ask for stock and price on WhatsApp. Leave that there. Email is for project buyers, so tag contacts by buyer type and do not send trade-counter news to a consultant.
An opt-out and a reply route
Add a one-line unsubscribe and send from a named sales engineer, with replies reaching the same person. A fit-out firm that asks for a revised BOQ should find one human, not a shared mailbox.

Who it is for

This is written for these electrical and lighting dealers.

  • Electrical trade counters serving electricians and contractors
  • Decorative and architectural lighting showrooms
  • Switchgear, cable and wire distributors
  • Fan, light and home electrical retail stores
  • Electrical equipment suppliers for industrial and project buyers
  • Solar and LED lighting dealers
  • Smart home switches and automation dealers
  • Multi-brand electrical dealers with a project sales team

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the email marketing work runs

  1. 1

    Understand your list

    We review who is on the list, how they got there, and how long it has been since they last heard from you.

  2. 2

    Audit past sends

    We check open and click rates from past emails to see what has and has not worked.

  3. 3

    Segment and plan

    The list is split into meaningful groups and a sending calendar is agreed.

  4. 4

    Implement content and automation

    Emails are written, scheduled and, where useful, set to trigger automatically based on behaviour.

  5. 5

    Measure and optimise

    We track performance and adjust subject lines, timing and content based on what the list responds to.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What goes in a quotation mail so it does not come back with questions?
The item list with brands and specifications, the rate, taxes, delivery terms, validity and the person to call. Put the project name in the subject line so it can be found later. Most repeat questions come from a missing delivery or validity line.
How often should we write to consultants and fit-out firms?
Once a month at most, and only when something has changed: a new range, a stock position, a project finished. Practices forgive a short mail and filter a long one. Drop anybody who has not opened four in a row.
Can we email every electrician on our contact book?
Write to electricians who bought from you and gave a number or address for that purpose, not to everyone saved in a phone. For counter trade, WhatsApp is the right place. Email suits the contractor who needs a written quote and an attachment.
Should the quotation mail go with a catalogue attached?
Attach only the datasheet pages for the items quoted, not the whole catalogue. A purchase officer is looking for the one page that proves the rating. Large files also trip spam filters and fill an inbox with attachments nobody opens.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for electrical and lighting dealers.

All articles

More for electrical and lighting dealers

Everything else we would do for you.

Or start from the overview: sales and marketing for electrical and lighting dealers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need