Electrical and lighting dealers · Website
One website, two doors: the trade counter and the lighting showroom.
A website for an electrical and lighting dealer is the place where a buyer checks what you stock, where you are and how to reach you before they travel to the shop. GullySales builds pages that give the electrician, the family and the designer each a clear way in.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
Also for electrical and lighting dealers
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- Local SEO for electrical and lighting dealers
- PPC ads for electrical and lighting dealers
- Lead generation for electrical and lighting dealers
- Digital marketing for electrical and lighting dealers
- Reputation management for electrical and lighting dealers
- Branding and identity for electrical and lighting dealers
- Social media marketing for electrical and lighting dealers
Sales and marketing for electrical and lighting dealers, the overview.
Last updated 5 Oct 2026.
For electrical and lighting dealers
Where it usually goes wrong, and what we would do.
“The electrician looks for brands and stock, not a story”
Someone choosing a counter wants to see which switchgear, cable and wire brands you carry and how to place an order by phone. A page that lists brands plainly and shows a number to call serves this buyer better than a banner and a slogan.
“A lighting showroom needs pictures that sell the room”
A family searching for lights thinks in rooms: living room, staircase, children's room. Pages organised by room, with real photographs of your own fixtures and a way to ask about a model, match how they look and decide.
“Designers want to see range and finish”
An interior designer judging your showroom from afar looks at architectural lighting, profile lights and decorative collections, with specifications. Without those details, they assume you only sell basics and look elsewhere.
“A copy of the stock list is not a website”
Loading every product with no photographs or prices builds a page nobody reads. A shorter set of pages for the lines you want to sell, each with a clear route to ask or visit, works better than a copy of your stock list.
What we do
What we deliver for electrical and lighting dealers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A trade counter page
Brands stocked, product families, credit and account enquiry route and a clear phone and WhatsApp button for electricians and contractors.
Result: An electrician can see what you carry and reach the counter.
Showroom pages by room
Pages for living room, bedroom, staircase, outdoor and decorative lighting, using your own photographs and listing the models on show.
Result: A family can see what the showroom holds before visiting.
A designer and project page
Architectural lighting ranges, specification support and a way to request samples or a bill of materials quote.
Result: A designer or consultant has a route to ask for a quote.
Location, hours and directions
Address, map, parking note, opening hours and holiday timings, matched to your Maps listing.
Result: Visitors find the shop and arrive when it is open.
An enquiry route that reaches a person
Forms and buttons connected to WhatsApp and phone, with each enquiry recorded in your customer record.
Result: Every enquiry has a name against it and someone to answer.
Pages written in search terms
Page titles and headings built around what buyers type, such as MCB dealer or pendant lights for living room, for your city.
Result: The pages describe what you sell in the words buyers use.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these electrical and lighting dealers.
- Electrical trade counters serving electricians and contractors
- Decorative and architectural lighting showrooms
- Switchgear, cable and wire distributors
- Fan, light and home electrical retail stores
- Electrical equipment suppliers for industrial and project buyers
- Solar and LED lighting dealers
- Smart home switches and automation dealers
- Multi-brand electrical dealers with a project sales team
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the website work runs
- 1
Confirm structure and content
We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.
- 2
Design the site
Every page is designed against your brand identity and checked for how it should convert a visitor.
- 3
Build and test
The site is developed and tested across devices and browsers before anything goes live.
- 4
Load real content
Actual copy, images and information about your business replace placeholder content before launch.
- 5
Launch and hand over access
The site goes live with domain, hosting and content management access clearly handed to you.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need an online store to sell lights?
Should the trade counter and showroom share one site?
What do we need to supply?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for electrical and lighting dealers.
6 min read · 6 Oct 2026How trade buyers pick a dealer when the brands matchWhen every counter in town carries the same brands, trade buyers choose on stock, delivery, paperwork and returns. This post sets out how contractors, electricians, plumbers and purchase managers compare dealers.
8 min read · 21 Sept 2026How to advertise to dealersA dealer is buying an investment, not a product. The advertisement has to answer margin, credit, stock rotation and territory, or the enquiries will all be from people with no shop.
7 min read · 21 Sept 2026How to advertise to channel partners who already sell somebody elseA partner is not buying your product. They are buying margin, territory, credit and stock they can return, and they will ask your existing dealers before they sign.
More for electrical and lighting dealers
Everything else we would do for you.
Closest to this: search and visibility
Also for electrical and lighting dealers
- PPC ads for electrical and lighting dealers
- Lead generation for electrical and lighting dealers
- Digital marketing for electrical and lighting dealers
- Reputation management for electrical and lighting dealers
- Branding and identity for electrical and lighting dealers
- Social media marketing for electrical and lighting dealers
Or start from the overview: sales and marketing for electrical and lighting dealers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.