Home improvement stores · Retail
A family fixing up a flat wants one shop to answer for the whole job, not six for a part each.
A flat owner in Whitefield, kitchen half emptied, has a phone note reading: paint, two tap sets, backsplash tiles, an exhaust fan, cabinet handles. Five shops mean six quotes that cannot be compared. The store that offers to price the lot and sends someone to measure the kitchen gets one yes instead of six maybes.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A home improvement store sells many things for fixing a home under one roof: paint, tiles, fittings, electrical items, hardware and small furnishings, with a fitter on call for the job. One renovation runs across several departments' goods. GullySales prepares the project desk record, the package quote format and the Maps listing.
A home improvement store wins on range and loses when each department behaves like its own shop. The customer walks from paint to tiles to fittings, and every counter asks for the name again. Tying these together means selling the project, not the item.
Last updated 18 Oct 2026.
How buyers decide
How home improvement stores are chosen.
Families renovating search for home improvement store near me, look at ratings and photographs, and visit to see whether the store has the range they need. They compare item prices, but the job goes to the store that can quote a package, name a fitter and deliver on a fixed day. A store that lists its categories clearly on Maps is checked before a long drive.
Small contractors and handymen buy from the store that keeps credit and gives them a counter that knows their name. Interior designers choose a store for the smaller items and quick replacements. The store that has a project desk and a dependable fitter list gets the repeat family.
After the job, the store is judged by the wrong size that was exchanged without argument and the fitter who turned up when promised.
The problem
What usually goes wrong for home improvement stores.
What owners tell us on the first call, in their words.
“Each department keeps its own customer”
The paint counter and the fittings counter never share a name. A family buying both is two strangers.
“Package enquiries go nowhere”
A family asks for the whole kitchen refresh. Nobody has the authority to price across departments.
“We recommend fitters we have never checked”
A counter staff member gives out a number from memory. If the job goes wrong, the family blames the store.
“Our range is wide but our Maps listing names one category”
People searching for tiles or fittings think we sell only paint.
“Contractors buy without credit records”
A contractor buys across departments and the ledger is in three books.
“Discounts are the only reason people visit”
We run a festive sale and nothing in between.
What we do
What we do for home improvement stores.
Everything included for home improvement stores.
A project desk record
One sheet per renovating family that carries the rooms, the items chosen, the quote and the fitter. Every department adds to the same record.
A package quote that spans departments
A single page covering paint, tiles, fittings and electrical for one room, with a fitter's labour as a separate line.
A fitter and contractor panel
A written list of the fitters you stand behind, the jobs each does and how complaints are handled.
A Maps listing that names every category
Categories, photographs of each department and a clear statement of what the store sells.
A contractor credit statement
A single statement across departments for each contractor.
A customer message list
Past buyers grouped by what they bought, with a note on the next job that purchase points to: waterproofing after exterior paint, a new MCB box after a rewiring.
How the result is measured
- Families recorded against families who bought
- Package quotes sent against accepted
- Customers buying from more than one department
- Contractor credit by age
- Reviews that mention fitters or exchanges
- Calls and directions from the Maps listing
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for home improvement stores
Each has its own page: what it involves for home improvement stores, what you get, and what it is measured on.
- Lead generationBring in renovation projects, not shoppers who compare one tap on price alone.
- SEOBe the page a family finds when searching for tiles, fittings or a fitter.
- Local SEOShow up on the map for every department, in the streets the van can reach.
- Social media marketingShow the finished room and the shelf it came from, on the feed a family scrolls.
- Content marketingWrite the guide a family reads before choosing the tile, the paint or the fitter.
- Buyer personasKnow the five people who spend in your shop and what each needs before buying.
- CRMKeep one record per renovation, so paint, tiles and fittings know the same family.
- Follow-up systemsCall back the family that asked for a quote before another shop does.
- WhatsApp marketingTurn the photograph a family sends of a bare wall into a quote on the same chat.
- Digital marketingPut the money where a family looks before choosing which shop to visit.
- WebsiteBuild a site where a family can see the range, then ask for a room quote.
Worth a page and a campaign of their own
Paint, putty and waterproofing · Tiles, adhesives and grout · Taps, sanitaryware and plumbing items · Electrical items and lighting · Hardware, locks and fittings · Project quotes across departments · Fitter and contractor referral · Delivery and exchange policy · Credit accounts for contractors
Priority campaigns
Campaigns for what home improvement stores most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Room makeover campaign
Posts and search ads for a kitchen or bathroom refresh, with a package list and a price band by room size.
New flat handover campaign
A note to owners getting possession of flats nearby, with a starter list of paint, fittings and electrical items.
Festive refresh campaign
A run before Diwali and Ugadi with a project desk offer and an in-store display.
Contractor counter campaign
A WhatsApp list of contractors and handymen with new stock news and a single credit statement.
Beyond search
Where we reach buyers of home improvement stores, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Families renovating
Maps, a search for home improvement store near me, and a room-wise package quote a family can show a spouse.
Small contractors and handymen
A register of plumbers, electricians and painters who buy across departments, and one credit statement for each.
Interior designers
A small-items catalogue and a WhatsApp route for urgent replacements on a designer's site.
Housing societies
A price list of common repair items, such as taps, bulbs and switches, and a delivery number for the society office.
Who it is for
This is written for these home improvement stores.
- Multi-category home improvement stores in a city
- Neighbourhood stores selling paint, fittings and hardware
- Home improvement stores with a project desk
- Stores that supply small contractors and handymen
- Stores attached to a building materials yard
- Franchise or brand-linked home improvement outlets
- Stores with an interior and renovation service desk
- Stores in smaller towns serving a whole district
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for home improvement stores
- 1
Walk paint to fittings
We follow one customer from the paint counter to tiles to fittings, and note where the name is asked for again and where the bill splits.
- 2
Start the project desk sheet
One sheet per family with rooms, items and fitter, which every counter writes to, from the first visit.
- 3
Price a room across departments
A single quote for a kitchen or bathroom, with the fitter's labour shown as its own line.
- 4
Write down the fitter panel
The fitters you have watched work, the jobs each takes, and who the family calls if it goes wrong.
- 5
Read which projects closed
The project sheets show which rooms, sources and fitters ended in a sale, and which quotes went quiet.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions home improvement stores ask before they call.
Not here? More answers, or ask on WhatsApp.
Our departments are run by different people. How do we join them up?
Should we recommend fitters?
How is this different from a hardware store?
Is a project desk costly to run?
Can you help a store outside Bengaluru?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Part of Retail. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.